Our ProcessEffective, Efficient and Compelling
Our step-by-step work process
We thoroughly discuss and understand your business goals and marketing targets as the first step. Meetings are held in order to determine the requirements like; Who is going to use the website? How will they find it? How are they going to use it? These requirements are analyzed for their effectiveness to determine the website’s sitemap.
Based on the requirements gathered, an in-depth research of the industry, market pool, and target population is conducted to establish the design strategy and implementation to best accomplish the client’s goals within the budget allocated and time frame.
Based on the research a theme including color scheme, navigation, general look and feel along with layouts and structures is designed. The client is involved throughout to finalize on the branding, graphics and content distribution within the website.
Based on the design and the conception, a fully integrated marketing solution is developed. A custom responsive website is built which is social friendly, mobile ready and search engine optimized. Latest front-end web technologies are integrated for enhanced user experience, and industry features to reduce bounce rates.
Launch & Training
The site is launched after extensive testing to ensure the website is bug free and is fully compatible and optimized with all the latest browsers and systems. A full one to one training is provided to understand the usage of the website and marketing tools effectively to manage web pages, Blogs and Social sites along with content strategy.
Integration of measuring tools to track the performance of the site and to generate detailed reports and statistics to analyze the traffic sources, new vs return customers, page views, keywords, browsers and devices used. Quarterly reports evaluation and strategy analysis with continuing education on next steps is offered.
The entire marketing solution and software is hosted and maintained for any upgrades, fix packs, security patches and backups. An ongoing technical support is provided for any training, changes and knowledge sharing. Any technology and market trends are communicated to the client in a timely manner to create awareness.