Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Sat, 20 Oct 2018 16:19:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 5 Digital Marketing Trends You Can’t Afford To Ignore https://www.itvibes.com/blog/business-tips/5-digital-marketing-trends-you-cant-afford-to-ignore/ Fri, 19 Oct 2018 15:12:54 +0000 https://www.itvibes.com/?p=17921 Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? Digital Marketing Trends With everything turning to digital, companies are jumping online to market their […]

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Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test?

Find out which 5 digital marketing trends have passed the ROI test and are proven to deliver results for small businesses.
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Digital Marketing Trends

With everything turning to digital, companies are jumping online to market their businesses. In order to survive the challenges of digital marketing, brands need to keep up with the latest innovations. Here are 5 trends that aren’t going anywhere:

  1. Voice Search
  2. Video Marketing
  3. Influencers
  4. Messenger
  5. Micro-Moments

1) Voice Search

Almost every question customers have can be answered through search engines. While people can get a wealth of information easily, they don’t always have the patience to read through several paragraphs to find the information they were looking for. Voice search provides relevant information through audio content. As artificial intelligence gets better, the number of errors made by voice search assistants like Alexa and Siri has decreased dramatically, making this form of marketing more reliable than ever. Many marketers are eyeing voice search as the next opportunity to add SEO value to your content.

2) Video Marketing

The effectiveness of video marketing should not come as much of a surprise since vision is your most dominant sense. You already know that pictures can massively boost engagement, so just imagine what videos can do for your business. Not sure where to start? Professional video production isn’t the easiest or cheapest task, but even amateur videos pay off big time. Posting a simple Facebook Live video at a special event, or explaining how to use your product or service is a great place to start.

3) Influencers

Influencer marketing focuses on key social media leaders to drive your brand’s message to the larger market.  Rather than marketing directly to a large target audience, you instead pay influencers to get out the word for you. It’s essentially word of mouth, but the voice is that of a trusted public figure.

4) Messenger

When you think of social media you probably picture the major social media networks like Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part of social media, which is their messaging apps. Each month around 1.3 billion people use Facebook Messenger. Since it’s still a relatively new marketing channel, it’s a great way to get people’s attention and generate high-quality leads. Whether you opt for a Chatbot, sponsored message, or provide customer support via messenger, it’s a great way to create a one on one conversation with your target audience.

Pro Tip: Encourage customers to use messenger apps to submit negative feedback so that you can resolve conflicts behind the scenes.

5) Micro-Moments

The key to micro-moment marketing is to embrace the idea that you only have a few seconds to capture the attention of your target customer. In those seconds, your brand must convey a clear and attractive message that is relevant to the consumer. Otherwise, they’re on to the next search result, tweet or article, and you’ve lost their attention. Effective micro-moment marketing takes advantage of the “near me” searches, and the “How to…” moments.  

Stand Out In a Sea of Options

Consumers are bombarded by content, ads, emails, texts, tweets, push notifications and a slew of other digital marketing tools. The industry has reached a point of content overload wherein people cannot consume any more content than they already are. This makes it more challenging than ever to make your brand stand out. It’s crucial to stay ahead of the latest trends, which is where an experienced digital marketing firm comes in. With little time to spend researching new marketing tools, it pays to invest in a team that specializes in exactly that.

Contact Us to learn more about creating an effective digital marketing strategy for your Houston business.

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What a Website Audit Is & Why Your Business Needs One https://www.itvibes.com/blog/brand-management/absolutely-everything-you-need-to-know-about-website-audits/ Fri, 12 Oct 2018 15:10:33 +0000 https://www.itvibes.com/?p=17873 “Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most helpful and powerful tools your […]

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“Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most helpful and powerful tools your marketing strategy has. A website audit will tell you what’s working on your current website, what needs improvement, and how you can rank higher and generate more leads.

 Get a Free Website Audit Report


Not sure what a website audit does? Wondering if your business site needs it? Here's everything you need to know.
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What a Website Audit Will Tell You

The first thing you should know is that most website audits are free and will take you less than 5 minutes.  The second thing you should know is that the results could potentially bum you out, especially if you think your website is perfect and your marketing strategy is flawless. Remember that knowledge is power, and the more you know about your current standing, the faster you can improve it. Here’s what you’ll get with a thorough website audit:

  • Links & Website Authority: This section reports on key SEO indicators that play a big part in how high your business ranks in search engine results. It will show your link count, Google Index Count and domain authority vs. your competitors. If this shows poor results, it may mean that you haven’t been adding to or improving your site enough. 
  • Search Rankings: This part of your audit reports the positions (‘rankings’) that your website or business appears in for your important keywords. Poor ranking results usually signal an underdeveloped or outdated keyphrase strategy.
  • Local Listings: If yours is a local business, it’s critical that your address and contact information is correct and consistent across the web. This section audits online directories and reports back on whether you do or don’t have a listing there, and if you do, the audit makes sure your information is correct across the board. A status other than “Good” means that your contact information is probably incorrect or incomplete.
  • Reviews & Ratings: This section collects your reviews on the most important sites. You’ll see your total reviews, average rating, and score on each site. Having positive reviews significantly impacts your reputation: the better your reputation, the more customers you’re likely to win online. Negative reviews may signal the need for reputation management services, as well as additional training to help you and your employees handle dissatisfied customers effectively (and preferably offline).
  • Google My Business: This portion of an audit checks your Google My Business (GMB) page optimization. It reports on a number of important criteria, then benchmarks your website against the top 10 ranked businesses in your area. A poor result means that you need to manage your GMB page better, and optimize the content for potential customers.
  • On-Site SEO: This section analyzes website SEO that affects your ability to rank competitively in search engines. On-Site SEO elements are either visible on the page or in your website code (which you can’t see, but search engines can), which affect the site’s search rankings. You’ll see page speed, site errors, and alt text and mobile responsiveness. You’ll get specific, actionable areas of improvement and can begin to work on your site immediately, using that as a guide.
  • Social Channels: This section examines your popularity across social media platforms. It’s important to socialize your business so that your customers can share their experiences with family and friends, converting them into new customers. It’s also useful to use  Facebook to gather reviews of your local business. Not on social media? You definitely should be! 

When to Run a Site Audit

Considering a website redesign or rebranding? Then you definitely need a website audit. A new website should be an opportunity to improve SEO and digital marketing strategy. Unfortunately, it can also be a recipe for disaster if you don’t take the right steps to ensure a smooth transition from the old website to the new. If you’re not careful you can damage the SEO equity your site has worked hard to build. Even if you’re not really thinking about redesigning your website or beefing up your marketing, a website audit is still beneficial. You can’t fix a problem that you don’t know exists. 

Pro Tip: Redesigning your website without doing a site audit first can be a recipe for disaster and damage the SEO equity you’ve built.

Interpreting The Data

If you don’t understand everything in your website audit, it’s okay to ask for help.  You’ll probably want to pair up with someone with a technical brain, whether that be someone in your IT department or an outsourced party. If you’re starting a new business or trying to invigorate a stalled marketing strategy, a website audit is an invaluable tool. In the hands of a digital marketing agency with the expertise to act on it, you’ll be unstoppable.

Do you have 5 minutes to spare? Try our Free Website Audit and we’ll show you how to translate the results into action items to dramatically improve your rankings.

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Facebook Optimization: 6 Ways to Increase Your Social Presence https://www.itvibes.com/blog/social-media/facebook-optimization/ Mon, 08 Oct 2018 21:53:28 +0000 https://www.itvibes.com/?p=17815   You have probably heard about business Facebook optimization but do you know what it means? Is it really worth your time? The short answer is yes! Optimizing your social media page gives you the power to utilize as many tools as possible for higher engagement and online visibility. Simply creating an account and slapping up your […]

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You have probably heard about business Facebook optimization but do you know what it means? Is it really worth your time? The short answer is yes! Optimizing your social media page gives you the power to utilize as many tools as possible for higher engagement and online visibility. Simply creating an account and slapping up your business name is not enough. You need to leverage Facebook’s abilities for your social media marketing benefit.

6 Facebook Optimization Essentials


Is your Facebook page drowning in a sea of other similar pages? It's time to set your brand apart! And Facebook optimization is the perfect place to begin.
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  1. Page Name
  2. Profile Images
  3. About Section
  4. Buttons
  5. Messages
  6. Promotions

Your Page Name

There may be an abbreviation or short version of your business’ name that is commonly used. However, your Facebook page name is not the place to use this. Make sure the name you enter is what you want customers to know you by, and that it sounds professional.

Images

There are two main photos on a Facebook business page. The profile image and the cover photo. Here are some extra details for each.

Profile Image

  • This should be your company’s logo
  • Upload size: 170×170

Cover Photo

  • Use a photo that clearly depicts the services your company provides. You also want this to be appealing to users, as it’s one of the first things they will see.
  • Upload size: 820×312 desktop

About Section

Often this area is left blank! Don’t miss out on the ideal place to showcase your brand and provide users with easy access to things like contact information, your location, web address, and a mission statement. Use this guide to get headed in the right direction.

  • Category – Facebook presets the categories. Try to select the closest related one.
  • Username – This should be your business name or a shorter version that is recognizable. It will become a quick way for users to search for your company within Facebook.
  • Business Info – Fill out as much as possible from the Founded Date to the Mission statement.
  • Contact Info- Make it easy for users to contact you by giving a phone number, email address, physical address, and web address.
  • Products – If your company sells physical products, this is a good place to showcase your top sellers!
  • Menu – If you are a restaurant, make sure to give a menu and store hours. Keep it updated to avoid customer confusion.
  • Story – This is a fairly new feature where you can showcase your brand a little more. Talk about company values and give a brief service overview. Make sure to include links to your website for people to get additional information.

Buttons

Under the cover photo, you can add a blue button for various calls to action. Choose what you want the text to say and then link it to the appropriate place (most likely your website). Test the button to make sure it works properly.

The Messaging Center

If you aren’t using Facebook Messenger, start now! It’s an easy way for clients to communicate with you and it’s easier to manage than you may think. Set up an autoresponder that gives users a general reply when sending a message. Facebook rates your business on responsiveness, making this a key optimization area.

Promotions

Not getting the traction you would like on Facebook? Try promoting a post or your page. With hundreds, if not thousands, of unique audience interests available, you can target the exact type of buyer you’re looking for. If choosing to promote a post, make sure it’s one that has your web URL link so that more people are visiting your site.

Get Professional Assistance

As a business owner, we know your time is valuable. You may not have time to implement these six practices, or at least not in a thorough and professional manner. Or, maybe you have time, but you just aren’t a savvy marketer. That’s ok — we are here to help! ITVibes is a Houston SEO Agency that has helped many entrepreneurs grow their business through modern and strategic online marketing. Contact us today to see how our team can do the same for you.

 

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12 Quotes About Marketing to Inspire Your Strategy https://www.itvibes.com/blog/brand-management/12-quotes-about-marketing-to-inspire-your-strategy/ Fri, 05 Oct 2018 13:10:27 +0000 https://www.itvibes.com/?p=17713 Whether you’re marketing your own business or working for a marketing agency, you have a lot on your plate when it comes to attracting customers. Marketers face increased demands as new channels, strategies, and technologies are introduced. This means that you must constantly update your skills for new platforms while keeping up with changes to […]

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Whether you’re marketing your own business or working for a marketing agency, you have a lot on your plate when it comes to attracting customers. Marketers face increased demands as new channels, strategies, and technologies are introduced. This means that you must constantly update your skills for new platforms while keeping up with changes to old platforms. In the midst of all this, it’s easy to lose sight of your personal brand.

Have you lost the vision for your marketing strategy? These 12 quotes will help you refocus.
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12 Quotes About Marketing

The greatest traits of a good marketer are creativity and imagination, but those can get crushed under the weight of all the demands you face. Sound familiar? If so, it may be time to step back and look at your strategy with new eyes. Let these quotes inspire you:

1) “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

2) “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

3) “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

4) “If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

5) “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

6) “Enticing followers through compelling headlines isn’t a fad; it’s smart marketing.” – Alyssa Smith

7) “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” – Steuart Henderson Britt

8) “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – Davide Beebe

9) “Google only loves you when everyone else loves you first.” – Wendy Piersall

10) “100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” – Simon Sinek

11) “Consumers don’t buy products. They buy product benefits.” – David Agilvy

12) “Branding is what people say about you when you’re not in the room.” – Jeff Bezos

Your Creativity is Key

Hopefully these quotes gave you some great ideas to reinvigorate your marketing efforts. Remember that whether you’re an entrepreneur just beginning to develop your brand, or an established marketer, drawing on your creativity and unique perspective will help create a winning strategy. Without that, no matter how great your tools are or how cutting edge your technology, you will struggle to connect with your customers. 

Contact Us to find out how we pair the creativity of our brand management team with the best marketing tools available.

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7 Reasons to Weave Your Organic SEO and PPC Strategy Together https://www.itvibes.com/blog/search-engine-optimization/7-reasons-to-weave-your-organic-seo-and-ppc-strategy-together/ Fri, 28 Sep 2018 21:00:04 +0000 https://www.itvibes.com/?p=17687 Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all you need and PPC is simply not necessary. Data and statistics, […]

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Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all you need and PPC is simply not necessary. Data and statistics, however, tell us otherwise.

Better Together: Organic SEO Hand in Hand With PPC

Which are better, earned search results or paid ads? The general answer is, yes! While it’s easy to view them as entirely separate marketing options, their true power lies in an integrated strategy. Consider the following benefits of using SEO and PPC to achieve your goals:

  1. Exposure
  2. Collaboration
  3. Keyword Sharing
  4. Keyword Testing
  5. Retargeting
  6. More Website Visits
  7. Increased Conversion Potential

1) Exposure

A well-planned SEO strategy can take 3 to 6 months (or more) to achieve a first-page ranking. While not always immediate, a well-crafted PPC campaign can get you there much faster. However, the magic is when a user finds you on the first page both organically AND in a paid search ad. To the user, you appear established and dependable and they’re much more likely to consider doing business with you.

2) Collaboration

No need to reinvent the wheel, especially multiple times within your own company. Often what’s working for PPC will work for SEO. Pay attention to the ad copy with the highest conversion rates and let it inform your SEO strategy. Think specifically about your meta descriptions and title tags, but also the page content for pages you want to rank. Testing titles and metas organically can take quite a long time, but with PPC the results come back pretty quickly. Take advantage of it!

3) Keyword Sharing

In a similar fashion, let the SEO and PPC keyword strategy draw on one another’s research and results. You’ll have double the data to sift through to determine which keywords yield the highest conversion rates. Integrating your organic SEO and PPC keyword strategies in this way allows the best optimization of your overall digital marketing strategy.

Pro Tip: Enable Site Search on your website to uncover new keywords from user queries.

4) Keyword Testing

As mentioned above, it can generally take considerable time to see results from your SEO strategy.  PPC, on the other hand, affords you the ability to test variables and receive meaningful results much more quickly. This means you can use PPC to test if new keywords for organic will drive conversions or not. Taking note of what keywords are working well in PPC will inform how to adjust your organic strategy.

5) Retargeting

What happens when a user clicks but doesn’t convert? Or searches but doesn’t visit your site? Searchers get interrupted and distracted all of the time. They may forget they were looking at you altogether by the time they’re ready to make a purchase. Don’t let these would-be conversions slip through the cracks. Begin an informed retargeting campaign for people who visited your website or searched for your products and services. This technique builds your brand awareness and typically improves overall conversions across all platforms.

6) More Website Visits

Maximizing your exposure in search results naturally increases visits to your website. While it’s true clicks don’t necessarily result in revenue, conversions are impossible without them. Neither PPC or organic SEO alone can drive as much traffic to your website as they will working together.

7) Increased Conversion Potential

With the increase in clicks to your website comes also a greater probability of conversion. Both organic SEO and PPC, when implemented well, should drive high-potential buyers to your website. Together they form a powerful team for maximizing your conversion potential and revenue.


Neither PPC or organic SEO alone can drive as much traffic to your website as they will working together. Are you utilizing both?
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Optimal Results in Digital Marketing

As a savvy business owner, you are adept in maximizing the value of every dollar you spend. You strive for this in every aspect of your business, including your marketing efforts. That’s why you’re successful. In digital marketing, one way to achieve this by integrating your organic SEO efforts with a PPC advertising campaign. Together, they’ll achieve far more than either could alone. For you, that means a fatter bottom line.  

ITVibes is your local digital marketing expert. For more information on blending SEO and PPC or for help getting started, Contact Us.

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3 Questions to Ask Before You Invest in a CRM https://www.itvibes.com/blog/business-tips/3-questions-to-ask-before-you-invest-in-a-crm/ Fri, 28 Sep 2018 14:54:29 +0000 https://www.itvibes.com/?p=17679 CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage customer relationships in a process-oriented way. Why Invest in a CRM? Have you been […]

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CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage customer relationships in a process-oriented way.

Not sure if you need a CRM? Here are 3 questions to guide you to the best system for your business.
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Why Invest in a CRM?

Have you been considering an investment in a CRM system? If you have been, but are not sure if it is worth the money, here are a few questions you need to ask:

  1. Is CRM is worth the investment?
  2. What will a CRM do for my business?
  3. How do I choose which product to use?

1) Is CRM is worth the investment?

That depends on whether or not you already have customer-focused processes. A CRM will not create these processes for you, it simply manages them. A CRM should help you execute your strategies like sales, retention and upselling in an organized, systematic way. The objective is that you will never miss the opportunity to reach out to a new lead or upsell a current customer. You will be more proactive, efficient, and accurate in your engagement with customers, and thereby improve your business.

2) What will a CRM do for my business?

For most businesses, the answer is A LOT. Perhaps your sales process isn’t exactly where you want it to be. You may be struggling to keep track of clients, which means you probably miss opportunities for developing relationships and upselling. Consider how things would be if you managed your customer relationships with a much higher degree of intention and accuracy. Do you think you would be making more money? How much? The majority of business owners will find that it’s worth it.

3) How do I choose which product to use?

There are so many CRMs to choose from, so it can be a challenge to settle on the right one for you. What’s the most important factor for you? Scalability? Ease of use? Features? It is a lot to think about. In addition to technological capabilities, one of the most important things to consider is the assistance you receive. Especially during implementation, it’s imperative to have quality support available when you have questions.

The Importance of Planning

Before you commit to a CRM system,  examine your existing processes and make sure that they are efficient. If there are flaws or bottlenecks, those should be addressed before automation. Spend as much time in the planning stage as you need. It is just as important than the implementation itself.

Client-Focused Business

When it comes to investing in tools for your business, it can be difficult to know where your money would be better allocated. However, if your business is growing and you struggle to keep up, a CRM will help you sort through the backlog and get back on top!

Contact Us to learn about other recommended tools to help your business grow, like call tracking with CRM integration.

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Marketing: The Biggest Problem Small Businesses Have https://www.itvibes.com/blog/business-tips/marketing-the-biggest-problem-small-businesses-have/ Fri, 21 Sep 2018 16:56:42 +0000 https://www.itvibes.com/?p=17586 It’s more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world. The Biggest Problem Small Businesses Have Attracting and retaining customers is the lifeblood of every small business in the world. So it should come as no surprise that […]

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It’s more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world.

Small businesses struggle with marketing because they lack the time and resources to handle it alone.
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The Biggest Problem Small Businesses Have

Attracting and retaining customers is the lifeblood of every small business in the world. So it should come as no surprise that most business owners view marketing as their toughest challenge. What’s effective? What are the best practices? How do you get the best ROI?

An Optimized Website

Websites get a lot of attention, and for good reason. They should be modern, easy on the eyes and user-friendly. But more than anything else, they should be optimized to get you conversions. Think about the end goal of your website (what action you want the user to take) and then make each page direct users towards taking that action. Do this with:

  • A well-researched and executed keyphrase strategy.
  • Relevant, easy to understand content
  • Attention-getting headlines
  • A strong call to action on every page
  • Trust factors (testimonials, etc.)
  • Contact information

Local SEO

Particularly if you own a brick and mortar business, your local clientele must be able to find you. Your keyphrase strategy should include targeted search terms and local SEO.  This will make it easy for potential customers to find you with a simple Google search Here are some factors to keep in mind when running a local SEO campaign:

  • Claim your Google My Business account and optimize it
  • Optimize your titles and meta descriptions with your location
  • Generate reviews

Facebook Ads

Paid social media platforms like Facebook Ads can provide an impressive ROI when done right. It allows you to target users on an intricate level, which can make setting them up a bit of a challenge for a novice. If you don’t have time to learn the ins and outs of this strategy, opt for an experienced marketing company to handle your advertising. Here are some benefits of Facebook ads:

  • Define targeted variables such a geographical location, gender, age and interests
  • Increase brand awareness, traffic and lead generation
  • Allows you to schedule when you want your ads to run and select an optimization method
  • Simple to set your budget

Learning Curve

These are just a few ways to improve your marketing strategy, but the reason so many small businesses get overwhelmed with marketing is that it requires constant learning and adapting your approach. Things change online every second, so good marketing practices and search engine algorithms change rapidly right along with it. Good marketing is a full-time job, and one most small business owners can’t do while also running their business.

Contact Us to learn more about how an effective marketing strategy can boost your business in less than 3 months.

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Why You Should Use Instagram For Business Marketing https://www.itvibes.com/blog/social-media/instagram-for-business-marketing/ Thu, 20 Sep 2018 17:56:39 +0000 https://www.itvibes.com/?p=17569   Is your business on Instagram? If not, this article will make you reconsider. You could be missing out on a huge audience and branding opportunities simply by not having a presence. Instagram for business gives your company a voice on social media while accessing abundant industry influencers. Still not convinced? Read on. Instagram For […]

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Is your business on Instagram? If not, this article will make you reconsider. You could be missing out on a huge audience and branding opportunities simply by not having a presence. Instagram for business gives your company a voice on social media while accessing abundant industry influencers. Still not convinced? Read on.

Instagram For Business Marketing: Is it Worth Your Time?

Are Facebook and Twitter worth your time? How about writing blogs and email campaigns? Of course! Then why NOT be on Instagram? Smart marketers utilize every organic SEO tool, even if the impact is minimal. But, why is this social platform one of the best places to be? In a nutshell:

  1. Instagram Ads
  2. Hashtags
  3. Mobile-based
  4. A New Audience
  5. Visuals

Instagram Ads

When Instagram rolled out their ability to advertise, the number of possibilities skyrocketed. Now, you can reach an even larger audience based on your buyer’s persona. And, with the option to run Facebook ads on Instagram (and connect the two platforms) posting and promoting has never been easier.

Hashtags Galore!

An easy way for people to search for a specific topic on social media is by using hashtags. Instagram is one of the few platforms where the limit is almost infinite. Research commonly used phrases for your industry and include those when making posts.

A Mobile-Based App

Everyone is on their phones more than a desktop computer, so why not use the platform that was created for mobile devices? Instagram still relies heavily on mobile devices for posting, viewing analytics, and running ads, however, they have recently branched out to allow third-party entities access to direct posting through the desktop.

Access to a New, Larger Audience

Did you know Instagram has 1 billion monthly active users? This staggering statistic alone should be enough to get your brand on board.

Driven By Visuals

If you don’t already know, visuals are a top driving force of traffic on social media. Since Instagram is image-based (you can’t make a post without one), you can ensure every single post will have an engaging factor. Add a compelling headline, hashtags, and videos, and fans will start following.

Soar To Success!

Now, do you think Instagram is worth your time? These five points prove that it is! Although you may be ready to get started, integrating Instagram business marketing into your other practices and making it work for your brand takes a well-thought-out plan. Contact ITVibes for help with your social media marketing and using all the components needed for a successful strategy!

 

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Google is Hyperfocused on User Experience, and You Should be too! https://www.itvibes.com/blog/website-design/user-experience-and-seo/ Mon, 17 Sep 2018 14:48:08 +0000 https://www.itvibes.com/?p=17301 It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are hyperfocused on user experience as a major ranking […]

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It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are hyperfocused on user experience as a major ranking factor. Keep reading to learn more about how creating a more meaningful and valuable experience for your users will also help you rank in the search engines.


“People ignore design that ignores people.” (Frank Chimero) Does your website deliver the user experience that you think it does?
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5 SEO Best Practices Based on User Experience

While Google keeps their official list of ranking factors a secret, SEO experts agree there are over 200 signals the major search engine considers. But don’t let that scare you. Focusing on the user experience is a FANTASTIC place to begin your strategy.

Here are 5 SEO best practices based on user experience to get you started.

  1. Provide useful and engaging content.
  2. Make sure your website loads quickly.
  3. Create a site structure and navigation menu that is easy to understand and follow.
  4. Don’t forget to optimize your mobile experience.
  5. Stay up to date on how to use keywords effectively in your content.

1) Provide useful and engaging content.

The SERPs (search engine results pages) provide users with answers to questions (or queries). What questions can you answer for your target audience? A quick brainstorm of your customers’ most frequently asked questions is a great place to start. Once you develop this list, you can use keyword research tools to hone in on questions with the most queries. Using the final list of questions, start writing engaging and useful content to answer each one. Posting this content to your blog regularly will help the search engines start to recognize you as a valuable source and expert on your subject matter.

2) Make sure your website loads quickly.

There is nothing more frustrating for a user than a website that won’t load. Optimizing your page speed is the first step to keeping visitors on your site. You can have a beautiful website with highly engaging content and still fail to rank if users get impatient waiting for it to load.  If you’re not sure how to test and optimize page speed, ask a digital marketer for help.

3) Create a site structure and navigation menu that is easy to understand and follow.

You have to guide users through your website. Make it easy for them. The less they have to think about where to go, the better. What is the most logical flow for your sitemap? Which pages do you want users to visit the most? Make sure your sitemap and navigation are easy to understand and follow and use strategic signals to guide your user – such as a bright red or orange button for your call-to-action.

4) Don’t forget to optimize your mobile experience.

If your site is not yet optimized for mobile devices, do it NOW! This is especially crucial for industries where users are more likely to search on a mobile device than a desktop. If you’re in real estate, for example, it’s highly likely that your target audience is searching on a smartphone while driving around looking for houses. With Google’s most recent mobile-centered update, sites not optimized for mobile simply won’t rank in the mobile SERPs.

5) Stay up to date on how to use keywords in your content.

While the way we use keywords has evolved, keyword research and optimization is still a big deal for SEOs. Learning how to use keywords effectively in your content is crucial to any SEO strategy. You will want to avoid keyword stuffing and keyword cannibalization. But you also want to be sure you are using synonyms and semantically-related words to create robust content that thoroughly addresses the related search.  

Great User Experience & SEO: You Can’t Have One Without the Other

As you can see, user experience and SEO go hand in hand. Major search engines like Google and Bing are dedicated to improving the quality of search. The user experience is important and begins with the web design process.

Not sure you can keep pace with best practices for SEO and user experience? Want to be sure you have a user-centered design? Our team of SEOs can help! We follow every update and algorithm change so you don’t have to. Contact us to learn more about how our digital marketing team can help you find your momentum and gain visibility in the search engine results.

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What You Get From a Full-Service Digital Marketing Agency https://www.itvibes.com/blog/business-tips/what-you-get-from-a-full-service-digital-marketing-agency/ Fri, 14 Sep 2018 15:00:17 +0000 https://www.itvibes.com/?p=17288 The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean? Why Your Business Needs a Digital Marketing Agency There’s no shortage of digital marketing agencies in Texas, with new ones popping up seemingly every day. However, finding a team that will get you […]

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The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean?

For all intents and purposes, digital marketing is just marketing in modern times.
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Why Your Business Needs a Digital Marketing Agency

There’s no shortage of digital marketing agencies in Texas, with new ones popping up seemingly every day. However, finding a team that will get you results…that’s another matter. Here are 7 services that a good marketing agency will have mastered, and why you need them all:

  1. Web Design & Development
  2. SEO
  3. PPC
  4. Social Media Marketing
  5. Content Marketing
  6. Email Marketing
  7. Personalized Support

1) Web Design & Development

It all starts here. Your website is the foundation upon which your entire marketing strategy is built on. It needs to be optimized, easy to read, user-friendly and nice to look at. A marketing agency that also provides web design and development is your best option, as they’re able to build your strategy from the ground up, getting to know your brand, your goals and you extremely well in the process.

2) SEO

Your search engine optimization strategy serves several purposes. It makes your website easy for search engines to crawl and index, it ensures that content answers the questions potential customers are asking and it optimizes that content to ensure that you’re targeting the keywords that people online are searching for. Lastly, SEO builds your legitimacy and authority in the eyes of Google.

3) PPC

PPC (pay per click) is an online ad model in which advertisers can display ads for their goods or services when people searching for things online enter relevant queries into search engines. For example, if someone Googles “salon near me” and you have a good PPC strategy, that person will see your hair salon ad in their results. If the user clicks the ad, you’re charged, but you probably got a new customer!

4) Social Media Marketing

Social media feeds the discovery of new content and allows your blog posts to be promoted using the same keyphrase strategy. Social media can help build links that drive traffic to your website and in turn, support your SEO efforts. Many people also perform searches of social media sites to find recommendations and local companies, much like they would use Google. Social connections impact the relevancy of some search results, either within a social media network or at a search engine.

5) Content Marketing

Content marketing is a long-term strategy to build rapport with your target audience by giving them high-quality content that is relevant and consistent. This encompasses all the content you and your marketing agency create, from blogs to YouTube videos.

6) Email Marketing

Email marketing is a highly effective digital marketing strategy that is exactly what it sounds like. It’s sending emails to prospects and customers, including newsletters, sale reminders, welcome messages, etc. Effective email marketing converts these prospects into customers and ensures that customers remain fans.

7) Personalized Support

This is really where many marketing agencies stumble. When you sign a contract, your agency should become part of your brand. They should know everything about your business, your goals, and your approach to customers. This allows them to properly grow your brand. You should know the names of the people on your marketing team, what they do and how to reach them. An agency with a revolving door of employees can mean trouble for you.

In Perfect Harmony

In an attempt to save money, some business owners will cherry pick the services they think they need and skip the rest. However, these services complement each other and work best when your brand management and marketing strategy incorporates them all. Without blogs, there’s not much for social media to promote that will drive traffic to your website. Without PPC your SEO strategy can only get you so far. When done right, these services work in perfect harmony and to the benefit of your business. 

Contact Us to learn more about what makes us Houston’s favorite digital marketing agency. Or read our client testimonials to find out what level of service you can expect from us.

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