Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Thu, 21 Mar 2019 15:02:02 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 https://www.itvibes.com/website/wp-content/uploads/2018/12/cropped-favicon-1-32x32.png Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com 32 32 9 Surefire Ways to Screw Up PPC Keyword Research https://www.itvibes.com/blog/ppc/9-surefire-ways-to-screw-up-ppc-keyword-research/ Fri, 15 Mar 2019 13:00:43 +0000 https://www.itvibes.com/?p=18302 Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy. Many times when online advertising fails to generate leads, it’s because of inadequate keyword research. […]

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Do you feel like you’re throwing too much money into PPC campaigns that aren’t generating leads? Are you ready to give up on Google Ads altogether? Before you do, you may want to take a look at your keyphrase strategy.

Many times when online advertising fails to generate leads, it’s because of inadequate keyword research. Take some time to educate yourself on effective PPC keyword research and find out if a weak strategy is jeopardizing your search engine marketing campaigns.


Has pay-per-click advertising become your worst nightmare? Before you throw in the towel, find out if any of these common PPC keyword research mistakes are to blame.
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Are You Making These Costly PPC Keyword Research Mistakes?

PPC keyword research may seem relatively easy, but the complexity of the process is often understated. It’s not as simple as choosing a few keywords that describe your products or services and jumping right in. To get the kind of lead generation that will justify the dollars you’ve invested in your Google Ads strategy, you’ll want to dig much deeper. Take a look at the most common PPC keyword research mistakes made by online advertisers – are you guilty too?

  1. No Traffic or Low Volume Keywords
  2. Choosing Unrealistic Keyphrases
  3. Keyphrases Not Relevant to Your Target Audience
  4. Ignoring Buyer Intent
  5. Ignoring Search Trends
  6. Limiting Use of Keyphrases
  7. Using the Wrong Match Type
  8. Forgetting Negative Keywords
  9. Running Keywords too Long without Review

1) You’ve Chosen Keywords with Little to No Search Volume

It doesn’t pay for your ad to be in the first position for terms that aren’t being searched. Online search queries can be much different than you think. Start with your products or services but make sure you are using keyword research tools to find out which phrases most people are using to find them. Keyphrases with little to no search volume will not help you reach buyers with your ads.

2) Your Keywords Have High Search Volume but They’re Unrealistic

One of the biggest mistakes online advertisers make is trying to rank for unrealistic keyphrases. Two of the most common types of keyphrases that fall in this category are: too broad and too competitive.

Broad keywords such as “landscaping” or “real estate” are not specific enough to target buyers with high intent. Instead, try a long tail keyword such as “residential landscaping services in The Woodlands, TX”. Someone searching for the first set of keyphrases is more likely to get information about that topic whereas someone using the long-tail keyphrase will expect to see a list of companies offering residential landscaping services in The Woodlands, TX.

The second type of unrealistic terms to target with your PPC campaigns are highly competitive keyphrases. The more people using the term, the harder it is to compete and your cost per click (CPC) will become way too high to sustain within a practical budget.

3) You’ve Chosen Keywords that are Not Relevant to Your Target Audience

While high volume keyphrases are typically better, not always. If you’re choosing keyphrases with high volume that are less relevant to your campaign, you’re shooting yourself in the foot. Your ads may rank higher in search results and get loads of impressions, but they will not be strong enough to get clicks, thus failing to generate leads. Make sure that you consider both volume, competition, and relevancy when selecting keyphrases.  

4) You Haven’t Chosen High Intent Keywords

What’s better? More clicks or more leads? The answer may seem obvious as you read this blog, but it can be easy when looking at your analytics to see big numbers for impressions and clicks and assume the campaign is working even though you’re not getting emails or calls. If you don’t target high intent keywords, you aren’t reaching the right people with your ads. You want to target people searching for your products that are ready to buy right now. Take some time to learn the difference between search terms with high buyer intent and keywords that target people in the research stage of the buyer’s journey.

5) You’ve Paid No Attention to Search Trend Data

Did you know that many search terms are seasonal? That may seem obvious but are you using this information to optimize your keyword strategy? Search trend data will show you the most popular months for your search terms and the months where they haven’t performed as well. Ignoring these data trends may leave you wondering why your high performing ads seemed to suddenly stop producing leads. Pay attention to historical search trends and adjust your keyphrase strategy accordingly.

6) Your Keywords Aren’t Used Effectively

Using your keywords effectively will show Google and people how relevant your ad is to the search. First, you have to get Google to show your ad, but then you have to get people to want to click on the ad. Use the keywords in your headline, ad copy, and landing page. Your keyword will be bolded in search results which will help it stand out as relevant to the search.

7) You’ve Used the Wrong Match Type for Your Campaign

When choosing keyphrases for your PPC campaign, Google lets you choose how restrictive it should be when matching your ad against search queries. Match types you can select are broad match, modified broad match, phrase match, and exact match. This will allow you to cast your net far and wide, getting a lot of impressions and clicks or narrow your focus to be more specific, which usually brings in fewer impressions and clicks, but increases the quality of both.

ProTip: Many factors should be considered when choosing match type for your targeted PPC keywords and the right choice will vary from industry to industry. Perform A/B testing to find out which match type gets you the desired results.

8) You Forgot to Include Negative Keywords

One advantage paid advertising has over organic is the ability to prevent your ads from being shown to people searching for unrelated terms. This helps you to better qualify your leads and prevents you from wasting your budget. If you’re a Houston realtor targeting luxury home buyers, for instance, you may want to exclude searches for “affordable homes in Houston”. Don’t forget to include negative keywords in your strategy so that your budget isn’t wasted on clicks that won’t produce results.

9) Yikes! How Long Has it Been Since You’ve Reviewed and Updated Your Keyphrase Strategy?

Unfortunately, PPC keyword research is not a “set it and forget it” task. It’s easy as a business owner or executive to get excited about PPC marketing and tackle it as a big project, then get swept away to bigger priorities. But you also want to be sure you’re maximizing your marketing ROI. If online advertising is part of your business marketing strategy, you’ll want to make sure that you develop a process for reviewing and updating your PPC keyword research on a consistent basis. This is one key reason business owners seek out a digital marketing company for PPC management. Outsourcing your online advertising will allow you to focus on operations while your campaigns get the value of ongoing research, analysis, and optimization.

Conclusion

While PPC campaigns can fail for many reasons, ineffective keyword planning is among the top causes. If your search engine marketing efforts are falling short, do a PPC keyword research audit and see if you’ve made any of these common mistakes.

Still learning how to play the PPC game? Join the conversation to learn more about how to improve your keyword list for better results.

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The Role of Videos and Images in SEO Today https://www.itvibes.com/blog/content-marketing/the-role-of-videos-and-images-in-seo-today/ Fri, 08 Mar 2019 16:24:02 +0000 https://www.itvibes.com/?p=18296 You can’t get on your phone, tablet, or computer without seeing them. Videos and images have always played a massive role in web marketing. People will save, share, and discuss videos and images they’ve seen on a daily basis. Almost any search results often link related videos and optimized images. Videos go viral. You’re more […]

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You can’t get on your phone, tablet, or computer without seeing them. Videos and images have always played a massive role in web marketing. People will save, share, and discuss videos and images they’ve seen on a daily basis. Almost any search results often link related videos and optimized images.


Video marketing plays a big role in SEO today, find out why many users prefer engaging videos, here!
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Videos go viral. You’re more likely to get clicks on a news story if it’s got a video attached and a great picture to draw the reader in. Pictures and videos go viral quickly on sites like Facebook, Instagram, and Twitter. Any good marketing strategy will take advantage of visuals such as short videos and high-quality images. SEO today wouldn’t be as valuable without the use of images and videos.

Human Connection to Video

Why do people watch videos? What is it about them that generates the clicks, shares, and likes? It’s because videos trigger an emotional connection. The purpose of a video is to gain some sort of reaction. This is important for SEO because videos that are popular will generate more attention to the page from which the video was posted. Social media is always pulling up new videos and images for you to view based on the content’s target audience. Search engine results lead to YouTube videos a lot of the time, making YouTube SEO more popular with the demand for brand awareness and content marketing.

Pro Tip: Oftentimes, video content that evokes some sort of emotion from the viewer is the content that goes viral.

Images for a Visual Generation

Some images can be incredibly powerful and add critical clicks to a blog post or article. If we see something we like or something we need to know more about, we are going to click the photo that drew us in to be taken to the linked web page. A popular form of gaining views, clicks, and site traffic in general, is known as click bait. This is particularly popular on YouTube. Influencers on the website are known for adding images, somewhat related to their video, that are over-exaggerated. They do this along with an engaging title that grabs the viewer’s attention. This kind of imagery is a powerful tool for gaining clicks from just about anyone passing by.  

The Role of Digital Imagery & Video in SEO Today

Imagine you’re looking for a certain news story in a hurry. You don’t have time to skim through the text to make sure you’ve got the right story you were looking for. This is where images and videos come in handy. Google searches, a majority of the time, give you the option for related videos and images. You’re more likely to click on a link that has an image clearly relating to the story you’re looking for when you’re in a hurry. You’d also be more likely to click on an article that has “video in the description”.

Conclusion

The role of videos and images in SEO today is important to marketing services. Video searches will continue to progress and images will continue to help rank the videos higher. Marketers can use videos and images to their advantage, as they increase their chances of virality. Videos and images, in general, are more well-received than just plain text documents with no form of visual.

Want to know more about using visuals towards your website’s advantage? Follow us for more information on SEO and web marketing.

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How to Know If Your Blogs are Producing Results https://www.itvibes.com/blog/brand-management/how-to-know-if-your-blogs-are-producing-results/ Wed, 06 Mar 2019 15:00:03 +0000 https://www.itvibes.com/?p=18311 Have you been honing down in your small business to focus on creating content for your website by writing more high-quality blog posts? You might be wondering how to gauge the success of your posts by researching to see how many people are viewing them and clicking on the internal links over time. How do […]

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Have you been honing down in your small business to focus on creating content for your website by writing more high-quality blog posts? You might be wondering how to gauge the success of your posts by researching to see how many people are viewing them and clicking on the internal links over time. How do you know if your blog content is reaching the audience relevant to who your business aims to reach?

Spend time to research SEO tips and tricks. Find out what your clients’ customers are searching for online to create a calendar of weekly posts educating others on the topics you notice are useful and in high demand. Then, start writing with those subjects in mind.


There are great tools you can use to gather information on what blog topics are the most helpful to your online audience. Learn how you can measure which topics are profitable for your business and which ones don’t have as much traction.
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Use Google Analytics

If you aren’t familiar with the Google Analytics (GA) tool, you’ll be happy to know that it’s a great way to check out your website and blogs posts’ traffic to see how many blog post views you’ve had within any amount of time. Keeping track of those organic search numbers helps you understand what search engines show users for your topic, and you can modify your posts as you learn more about SEO (Search Engine Optimization).

Be sure you implement the GA code on your website as soon as it gets published so you can start gathering data right away. This makes is much easier to compare website and page views month to month from the very beginning of publication.

ProTip: A website with a monthly calendar highlighting holidays or National Awareness Months are great sources for planning blog posts and newsletter topics.

Do Your Own Google Search

You can find a lot through your own search engine searches. Use the data to learn who your competition is and what they’re posting about. Take note of what’s related to what you’re showcasing online. However, use Google search first because that’s what most visitors will use to find an answer or solution they are looking for.

Double Check if You’re Using the Right Keyphrases

The use of SEO is very important for you to be found online, so expand your knowledge by using tools or SEO plugins like Keywords Everywhere to help make sure your keywords are widely used in search engines. You’ll find it interesting to see what people are typing into Google compared to what phrases you might use as a marketer to get the results you’re looking for.

A Digital Marketing Team is Beneficial to You

If your small business doesn’t have the time to analyze data or learn the best SEO tactics for today’s online marketing guidelines, hire a digital marketing agency that’s experienced in boosting SEO and that understands the strategy behind creating a marketing plan that will produce results for your team.

Join the conversation and get more answers to questions you may have that will help optimize your blog posts according to your audience.

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How to Measure Your Website’s Content Quality https://www.itvibes.com/blog/social-media/how-to-measure-your-websites-content-quality/ Tue, 05 Mar 2019 23:30:45 +0000 https://www.itvibes.com/?p=18271 You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s explore a few questions you should ask yourself […]

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You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s explore a few questions you should ask yourself first.


Put your website a notch above the competition with quality content. Not sure how your content measures up? These 3 questions will guide you towards an answer!
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Ask These 3 Questions to Determine Your Website’s Content Quality

If you can answer these 3 crucial questions about your content quality, you will be in a much better position to know what to edit and how to start. While these factors are by no means a complete list, it will get you thinking in the right direction! Consider these questions:

  1. Is your website content valuable?
  2.  Does your content include keywords and other SEO essentials?
  3.  How is the basic spelling and grammar on your website?

1) Is your website content valuable?

Value is probably the most important factor in content quality. After all, what’s the point of writing something if there is no end-goal? You want users to be so engaged when they land on your site that they stay, browse, and perhaps even make a purchase or contact you! Every sentence, paragraph, page, and headline should be written with intention. As you are writing as yourself, what’s the purpose of saying this? If it’s to better the customer experience, keep it. If your content doesn’t provide a benefit to the reader, ditch it (or reword it in a way that is valuable).

2) Does your content include keywords and other SEO essentials?

If you don’t know the answer to this question, you should probably consult an SEO Specialist who can run an evaluation on your site. A qualified professional can help you determine which aspects should be altered, updated, or even removed.

As a basic rule of thumb, make sure your website includes these critical on-page optimization factors:

  • Internal links
  • Keywords
  • User experience should be easy to navigate
  • Headings and subheadings
  • Bullet points
  • Images
  • Videos

3) How is the basic spelling and grammar on your website?

While it may seem obvious, you would be surprised how many people don’t spell check their content. If you are short on time, run the writing through a grammar checker like Grammarly or Hemingway Editor to make sure words are spelled correctly and punctuation is used the right way.

You should also have a second set of eyes to review your website content. Ask a detailed-oriented team member to read through every page and look for things like:

  • Simple to understand
  • Flows well from one paragraph and idea to the next
  • Information is organized in an easy-to-digest way
  • Spelling
  • Grammar
  • Check that links go to the right locations
  • Images are clear and go with the associated content

Need Your Website Content Edited?

Now that you have gone through some starting points for measuring your website’s content quality, you probably want to implement these key things right away! While you may be able to do simple editing in-house, it’s always a good idea to have an SEO Agency by your side to make sure every detail is covered. Hire a local Digital Marketing company who has the knowledge and ability to work through your content and get more visitors attracting to your site.

Want to drop us a comment about this year’s most popular Facebook marketing features? Join the conversation!

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The Rise of Instagram in Business Marketing https://www.itvibes.com/blog/social-media/how-to-use-instagram-for-marketing/ Mon, 04 Mar 2019 15:00:58 +0000 https://www.itvibes.com/?p=18283 It’s no surprise that Instagram has become a powerful tool for brand management agencies and digital marketers. There are millions of influencers with hundreds of thousands of followers taking advantage of Instagram’s unique platform. Engagement on Instagram is gained by sharing the most visually appealing content– think aesthetics. Users oftentimes spend much more time designing […]

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It’s no surprise that Instagram has become a powerful tool for brand management agencies and digital marketers. There are millions of influencers with hundreds of thousands of followers taking advantage of Instagram’s unique platform. Engagement on Instagram is gained by sharing the most visually appealing content– think aesthetics. Users oftentimes spend much more time designing their photoshoots than they do on the actual app.


Can Instagram really be used to market your business? Absolutely! But make sure you know how it's different than other social media platforms and what kinds of posts will drive success.
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How to Use Instagram in Marketing

Engaging content interests Instagram users; the type of Instagram posts that are worth their likes and comments. On some social networks, you can post content and get a high engagement rate without actively liking and commenting on your followers’ posts. Instagram is different because people will unfollow you if you stop engaging with them or posting regular relevant content.

Instagram also gives brands an opportunity to work with influencers by creating a branded hashtag.  Highly popular Instagram accounts are influencing millions of purchases. The platform gives brands an easy way to promote a product or service to their target audience. Here are five ways to connect and influence potential customers through Instagram:

  1. Creativity Drives Instagram Engagement
  2. #Hashtag Placement
  3. Instagram Stories
  4. @Mention Influencers & Brands
  5. Track Your Progress

1) Creativity Drives Instagram Engagement

Instagram is designed to display creative scenes displayed through interesting filters. On this platform, it’s better to post your best photos twice a week than it is to post mediocre photos daily. Users are quick to unfollow accounts when they feel like the content has become boring or repetitive. Incorporating different textures and bright colors in your photos will draw Instagram users in. Many bloggers share their blog posts on Instagram, but since clickable links only work when you have 10,000+ followers or a verified account, links are pretty useless in your photo captions. Instead, give a snippet of the blog to draw users in and say “Link in bio” to direct users to the post. Make sure your account has been switched to a business account and include your site URL in your Instagram bio under ‘Website’.

2) #Hashtag Placement

Another important consideration is where and how you use Instagram hashtags. You can use hashtags in a caption or comment. Many influencers place space between the photo caption and the hashtags to keep their posts looking clean. You can also place all of your hashtags in the first comment of your post. Be wary of this method, because while some users claim that engagement remains the same whether their hashtags are in the caption or comment; others have become shadowbanned for putting hashtags in a comment.

Not only do hashtags help you organize your content, they give your brand the opportunity to directly connect with customers looking for your products. For example, if you sell natural and organic beauty products, you can use hashtags such as #OrganicBeautyProducts, #OrganicBeautyBlog, or #GreenBeautyBlog. While you may not be sharing a blog post, you will create a buzz around your products– attracting industry influencers and popular bloggers.

A digital marketing secret is to use a combination of hashtag types. You can alternate between broad hashtags that reach millions of people and niche hashtags that reach hundreds or thousands of people. It’s all about trial and error when it comes to your hashtag strategy. Instagram is awesome for using hashtags because not only can you use more hashtags than other platforms (The experts suggest using 9-12 hashtags), but you can see how many people are using that hashtag without a third-party marketing app. Simply type your keyphrase or desired hashtag into the search bar and you’ll see how many posts have been shared under that hashtag.

If you’re having a hard time deciding which hashtags to use, start with your targeted keywords. You can also follow brand influencers to see which hashtags they’re using. There’s nothing wrong with copying their hashtags if they’re relevant to your posts. Consider creating a spreadsheet with possible hashtags, their reach, and impressions, so that you can reference it quickly in the future.

Pro Tip: Don’t forget to follow hashtags on Instagram! Just like you can follow users, you can follow hashtags so that trending, industry-specific posts appear in your feed.

3) Instagram Stories

Stories have blown up in the world of Instagram advertising in the past few years. If you’re not utilizing Instagram stories in your marketing strategy, you could be missing out on an entire demographic. You can create the type of content that significantly increases engagement. From polls and questions to music and GIFs, users are inclined to interact with the content that’s shared on stories. You can also utilize hashtags, locations, and call to actions in your stories. To get some ideas on how to create user-focused Instagram stories, take a look at these influencer’s Instagram stories below:

4) @Mention Influencers & Brands

Have you heard of regramming? It’s the process of sharing influencer posts and giving them credit. Try regramming a leader in your industry (Not a competitor, of course). You can even download apps that make this process really easy! You might benefit from encouraging your customers to tag your brand in their posts for a chance to be featured in your feed. It’s fun and drives engagement when you share customer photos to your Instagram feed or stories, but make sure that you receive permission from the user before publishing their content.

5) Track Your Progress

Another useful tool included in the Instagram app is Insights. To access Instagram analytics, follow these steps:

  1. Login to your business Instagram account
  2. Tap your profile in the bottom right
  3. Tap the three horizontal lines on the top right
  4. Tap Insights

When you reach the Insights page, you’ll see your followers’ activity. You can track interactions, profile visits, reach, and impressions from the Activity page under Insights. Tap Content to access data about your posts and stories. To track the demographics of your followers, tap Audience. These insights can help you understand your audience so that you can drive engagement. It’s important to consistently keep track of your insights so that you can improve your Instagram strategy to gain an advantage on the competition while acquiring new leads.

Conclusion

If you haven’t already taken advantage of Instagram for digital marketing campaigns, start today! The platform has been formatted to cater to a wide variety of B2B and B2C businesses. Instagram makes it easy to target your niche, increase engagement, attract new leads, and improve conversion rates.

Do you want to learn more about the power of Instagram in business marketing? Follow us for the best social media marketing tips and tricks.

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Past SEO Trends & Tactics That Will Get You Flagged Today https://www.itvibes.com/blog/content-marketing/past-seo-trends-tactics-that-will-get-you-flagged-today/ Wed, 27 Feb 2019 15:45:19 +0000 https://www.itvibes.com/?p=18293 In the digital marketing industry, the rules of SEO (search engine optimization) are constantly changing. It may seem like Google is playing games with you or preventing you from ever achieving search engine rank. But the reality is these changes serve a good purpose – providing a better search experience for users. And you’ll want […]

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In the digital marketing industry, the rules of SEO (search engine optimization) are constantly changing. It may seem like Google is playing games with you or preventing you from ever achieving search engine rank. But the reality is these changes serve a good purpose – providing a better search experience for users. And you’ll want to be sure you evolve your SEO strategy to ensure your website stays optimized for search engine performance. When is the last time you researched the latest SEO tactics to see if your website is compliant with today’s best practices?

It’s important to keep up with which SEO trends are no longer acceptable. If you’re not aware of what’s required for your website to perform effectively, you could be at risk of being flagged by Google.


Is your website buried deep within Google’s search results? It might be time to check to see if you’re up to date on today’s SEO best practices.
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Keyword Stuffing

Keyword stuffing on websites and web pages has been used in the past with the goal of increasing the page’s visibility by using the same keyword or keyphrase multiple times, regardless of how the content reads to the visitor. Google looks for quality content that not only includes high ranking keywords, but content that is presented in a way that makes sense to the reader. These days, keyword stuffing is a big no-no and Google will actually mark your page as spam if detected.

What to Do Instead: Use synonyms and semantically related words to add more SEO value to your content and help it rank for your keyphrase.

Duplicate Content

Duplicate content means the same content is repeated on two or more pages (URLs). In most circumstances, this isn’t done on purpose. However, sometimes duplicate content is used to trick search engines in order to get higher rankings. Google will crawl and determine if the duplicate content was done intentionally, and if so, they will flag you for being deceptive to search engine results.

What to Do Instead: Write content unique to each service or product page from the introduction to the call to action paragraph. This is also better for conversions because the content is more specific and relevant to the user’s search.

ProTip: If you’re not sure if your website contains duplicate content, which Google keeps a close eye on, do a DIY Duplicate Content Check to see if you’re being flagged.

Invisible Text

Another SEO tactic that is frowned upon is invisible text: inserting hidden keywords on a page and making that text the same color as the page background. The intention is that the reader won’t see the hidden text but search engines can, increasing the search rank of the page. This tactic is similar to keyword stuffing, just less obvious. However, it’s still considered spamming and is not tolerated by Google.

What to Do Instead: Take the time to include valuable content on your site related to the keyphrases you want to rank for. These keywords should be tied closely to your products or services. If they aren’t relevant to your services, there won’t be any point in ranking for them because they won’t drive sales.

Appreciate the Value of a Blog

Use your blog to provide useful information for users that will not only help you rank for certain keywords but also build trust with the audience so they will want to do business with you.

Stick to SEO Best Practices

Google’s algorithm is constantly updating to achieve more user-friendly results, and the best way to avoid being flagged by Google is to keep up with SEO best practices often. As a content marketer, focus on creating unique, relevant content for long-term growth.

Learn more about SEO best practices and how you can stay up to date on the latest SEO techniques!

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PPC Marketing Campaigns: The Incredible Power of Presentation https://www.itvibes.com/blog/ppc/ppc-marketing-campaigns-the-incredible-power-of-presentation/ Fri, 22 Feb 2019 06:24:28 +0000 https://www.itvibes.com/?p=18244 Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the obvious. If your campaigns are not performing the way […]

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Is your PPC marketing strategy producing leads? If not, it’s time to take a close look at where your pay-per-click marketing campaigns may need adjustments. While a thriving PPC strategy has many moving parts, it can be easy as a small business marketer to miss the obvious. If your campaigns are not performing the way you think they should, you may want to analyze your presentation to determine which areas need a little more shine.


Not seeing an ROI on your PPC campaigns? Find out why presentation matters in PPC marketing and follow these easy steps to improve your results!
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Pay-per-click advertising is an integral part of small business marketing. But many small business owners feel the sting of losing money with little to no results – often due to a poorly executed strategy. While PPC management can be complex, there are a few simple ways to amplify your results without becoming an expert overnight. Start with the presentation. From ad copy to landing pages, CTA and more, every detail matters more than you may realize. Here are 5 ways to polish your presentation and maximize your ROI.

  1. Start with Engaging Ad Copy
  2. Don’t Neglect PPC Landing Pages
  3. Harness the Magic of Media
  4. Create an Enticing Offer
  5. Use a Well-Designed Contact Form

Start with Engaging Ad Copy

Time is short, days are long, and your workload never ceases. But it does take time and focus to craft the right pay per click marketing copy for your ads. Concise, creative, and compelling ad copy is crucial to getting the click – which is your first step towards conversion. Don’t let your competitors steal your thunder. It takes more than keyword research to play this game. Take some time to think about what will connect with your average consumer, drawing them to your ad instead.

Don’t Neglect PPC Landing Pages

Once you’ve won the click, where does the user land? Many PPC novices, in haste, choose to send these hard-earned visitors to the home page. Your home page – however beautiful it may be – is NOT the right landing page for PPC advertising. Instead, be sure to create PPC landing pages specific to your ads. Your pitch begins with the ad but continues on the landing page that contains more information about what compelled the user to click. While these pages should resemble your website, they are designed specifically to complement your ad groups and obtain highly qualified leads for your business. Effective PPC landing pages also give special attention to the art and science of CTA buttons, using the right colors, and more. If the landing page fails to do this well, your quality score will be affected and your ads are less likely to be considered relative to the desired search queries.

Protip: You don’t have to be a developer to create a PPC landing page worthy of a good quality score. Use a tool like Unbounce or Instapage and let your creativity flow while the techy details are handled on the backend.

Harness the Magic of Media

If you know anything about search engine optimization, you know both Google and people love images and video. That’s why media is widely used in web design today. It’s no different for PPC marketing. For higher conversion rates, incorporate professional images and videos into your landing pages. Using media in marketing is a simple, yet powerful way to connect with and engage your audience. Make sure you choose the ones that will make the biggest impact.

Create an Enticing Offer

Want your users to freely give you their precious contact info? You must entice them to do so. They are not there to do you a favor. So what do you have to offer them in return? Do you offer free consultations for your landscaping business? Is there a discount you can provide to leads coming from this traffic source? Think of what would be enough to get you to dish out your details and create an offer your users can’t resist. You have to capture the lead to convert them into customers. What’s it worth to you?

Use a Well-Designed Contact Form

Believe it or not, the contact form can completely deter a visitor coming in from an online ad. Make sure yours is professionally designed, properly placed and has the fields you need to qualify your lead. If your contact form looks poorly put together, unstable, or outdated, people are likely to bounce – and fast.   

Learn More

While presentation is not the sole factor that drives PPC results, there is power in a well-groomed campaign. Stop wasting your marketing budget on efforts that fall short. Join the conversation to speak with our Houston PPC and SEO specialists and learn more about how to get better results through PPC marketing.

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How Facebook Messenger Bots Improve Customer Service https://www.itvibes.com/blog/online-marketing/how-facebook-messenger-bots-improve-customer-service/ Wed, 20 Feb 2019 15:23:44 +0000 https://www.itvibes.com/?p=18234 In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are designed to recognize the questions customers type in the message window and they’re able […]

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In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are designed to recognize the questions customers type in the message window and they’re able to formulate a human-like response. As Facebook continues to rise as a social media marketing tool, more and more of your audience will expect to reach you via Facebook messenger. Learn how chatbots can help you keep up with customer interaction on Facebook for the best customer experience.


Did you know that Facebook chatbots can help you stay more available to your customers? Learn how to use this modern social media technology to your advantage.
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What are the Benefits of Facebook Messenger Bots?

Using Facebook’s chatbot is a great way to improve customer service and show visitors that you value their business by allowing them to get assistance in real-time. Using a chatbot messenger app increases your business’s reputation by allowing you to:

  1. Keep up with technological advances
  2. Instantly interact with your customers
  3. Track and save customer history

1) Keeping up with Technological Advances

It’s important for small business owners to stay ahead of the technological curve to better serve their customers. Constantly researching and staying up-to-date on the latest trends in marketing shows your customers that you’re striving to serve them better every day. Chatbot technology is becoming a widely-used tool and will only continue to grow, especially on Facebook – the most widely used social media platform today.

ProTip: Check out your competitors to see if they are using chatbots to help communicate more easily with their customers. Assess what they might be doing well or not-so-well when their chatbots respond to questions you ask.

2) Instantly Interact with Your Social Media Visitors

Chatbots allow you to show your customers that you’re always available to answer questions or direct them to a specific service they’re looking for. This helps increase your sales by capturing the lead and sustaining their attention while they are on your page. If you seem unavailable they are likely to find the next business offering your same products and services – and you’ve lost them!

3) Track and Save Customer History

Chatbots are useful in holding a record of customer transactions. There are tools that can send automated messages from the bot that remind the customer that they haven’t yet completed their transaction or share current offers on products they’ve previously inquired about.

The Way of the Future

By using Facebook’s chatbot feature to communicate with your customers, you’re creating more opportunities for sales and client satisfaction by showing you’re available at all times of the day or night. As more businesses pick up this way of interacting with visitors, you will see that marketing automation is very much here to stay.

Join the conversation to speak with our Houston digital marketing specialists learn how Facebook Bots are improving customer service for small businesses!

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Facebook Marketing 2019: 5 Trends You Should Embrace https://www.itvibes.com/blog/social-media/facebook-marketing-2019-5-trends-you-should-embrace/ Tue, 19 Feb 2019 23:28:13 +0000 https://www.itvibes.com/?p=18249 Are you a marketer who stays ahead of the curve by investigating market developments and staying in-the-know? If not, you should be, otherwise, you could lose out on some major opportunities. The same is especially true for social media — a place where things could change every day. Your Facebook marketing 2019 goals should be […]

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Are you a marketer who stays ahead of the curve by investigating market developments and staying in-the-know? If not, you should be, otherwise, you could lose out on some major opportunities. The same is especially true for social media — a place where things could change every day. Your Facebook marketing 2019 goals should be a top priority, starting today. If you haven’t already taken notice of these 5 trends, it’s time to jump on board!


Want to amp up your Facebook marketing this year? Instead of overlooking these 5 powerful trends, embrace them!
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Your Facebook Marketing 2019 Outlook

With a multitude of meaningful platforms for social media marketing, why choose Facebook? According to Buffer, it remains the largest social media site with over two billion active users every month and more than 65 million businesses who use a Facebook page. With such staggering statistics, you can see why it’s crucial for your business to also be on Facebook. And, while you think you may know it all (because you use the platform personally) the business side is an entirely different approach. Your Facebook Marketing 2019 strategy should include these 5 updates:

  1. Messenger
  2. Live Stream Videos & Stories
  3. Video Creation Kit
  4. Augmented Reality
  5. Advertising

1) Use Facebook Messenger & Chat Bots

The Messenger app is widely used for sending private messages, and it’s becoming more popular than ever before this year. However, the use of chatbots is a more recent feature that has grabbed the attention of many business owners. As a busy entrepreneur, you don’t always have time to respond to each message individually. Now, you can simply set up an automatic response with Facebook’s features and even craft your own custom message. Never worry about missing a meaningful conversation again!

2) Live Stream & Stories

If you haven’t heard of Facebook Stories, let’s bring you up to speed. The user-generated feature within the mobile app allows you to take a short video that disappears after 24 hours, similar to Snapchat. But don’t be convinced that it’s only for sharing with friends. Since you can access Stories from your Facebook Business page, it’s a fantastic way to share special moments within your company. Celebrating an employee birthday? Have a new product? Show it off on Facebook Stories! Add fun filters and location tags, so relevant viewers can find you — then watch the comments pour in.

Pro Tip: Already an active user on Facebook Stories? You’re off to a great start! Next, try advertising your brand on Stories to reach a different group of people who may not use feeds and wall posts anymore.

3) Converting Images to Videos

Last year Facebook rolled out new features for businesses to easily convert still images into videos. Take a look at the latest and greatest Facebook Mobile Video Ad features:

  • Video Creation Kits – This simple tool lets you take brand images and logos, drop them into one of four pre-defined templates and spits out a short 6-15 second video by using transitions, slight movements, and graphic effects.
  • Video Cropping – Facebook is also giving businesses a video cropping tool that allows you to get the right aspect ratios within the ad creating process. This is especially useful when creating Stories.
  • Video Effects Tool – Creating an ad from your Facebook business page? Try the “Animate This Post” feature! Located with the ad creation, it gives your post some movement that makes it come to life and pop out to users more than a still image.

4) Augmented Reality

It may seem futuristic, but AR is already upon us in more ways than you may realize. With the “Tap to Try it on” feature within messages and now news feeds, people can use their phone camera to see what your product would look like on them. Examples range from sunglasses and hats to lipstick and jewelry. Pretty cool, huh? Start up an ad on Facebook and select the AR feature to get others trying out your products.

5) Advertising

This may seem like an obvious trend, but you would be surprised at how many brands aren’t taking advantage of Facebook advertising. In addition to the plethora of video ads (mentioned above), your brand can also create ads that work towards a specific goal like getting more followers or receiving more messages. Whichever method you choose, make sure to include key phrases to help your search engine optimization, an eye-catching image, and a link back to your website. Have fun, get creative, and most importantly, track your results so you can see which types of ads are performing the best.

Amp Up Your Social Media Strategy

While you are likely excited to jump right into these Facebook marketing 2019 trends, you may not have the time or resources to consistently and professionally get the job done. The SEO Specialists at ITVIbes can help you turn your social media upside-down while meeting your marketing goals. Want to drop us a comment about this year’s most popular Facebook marketing features? Join the conversation!

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Social Media Marketing Goals: Expectation vs. Reality https://www.itvibes.com/blog/social-media/social-media-marketing-goals-expectation-vs-reality/ Sat, 16 Feb 2019 05:10:29 +0000 https://www.itvibes.com/?p=18206 Is your marketing assistant or digital marketing agency managing your social media the way you want them to? Probably not and here’s why. It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns. Primarily meant for social engagement but a very […]

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Is your marketing assistant or digital marketing agency managing your social media the way you want them to? Probably not and here’s why. It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns. Primarily meant for social engagement but a very effective business marketing tool, social media marketing requires a different approach altogether. Keep reading to learn more about why your social media marketing goals may not seem to align with the way your social media channels are currently being used to market your business.

Not sure if your social media marketing team understands your business goals? Gain insight into their #socialmediastrategy before requesting changes that might set you back!
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9 Valuable Ways Social Media is Used in Marketing

Before you can understand how social media is used to promote your business, you’ll need to gain some insight into how social media marketing works. Anyone can post to social media, but a smart social media strategist knows how to leverage your social media platforms to gain qualified business leads. From an outside perspective, some of their social media posts may seem unrelated to your business goals. But it’s more likely that every post has been carefully planned as part of a thriving social media strategy. Here are 9 ways successful social media marketers are using Facebook, Twitter, Instagram, Google My Business, LinkedIn and other social networks for proven lead generation:

  1. Promote Social Engagement
  2. Improve Search Engine Optimization
  3. Develop Local SEO
  4. Build Brand Recognition & Authority
  5. Educate & Inform
  6. Promote Products, Services & Events
  7. Advertise Products, Services & Events
  8. Social Listening
  9. Improve Customer Service

1) Social Engagement

The primary goal of any marketing strategy is to generate leads and revenue for your business. But social media platforms were built for … being social!  It’s critical that every social media marketing strategy includes posts that are designed to connect with your audience and give them a reason to come back for more. These posts take the form of videos (created by you or shared from industry partners), real photos of real people benefiting from your offerings, viral posts, interesting articles, inspirational quotes and any other post that invokes an emotional connection with your fan base. Often deemed as “fluff” or “extras” by CEOs and Sales teams, these posts are super important to your strategy! Without that connection, the rest of your social posts will fall into oblivion. Use social engagement to form a bond with and gain loyalty from your followers so next time they need a product or service you offer, you are the first to come to mind!

2) Search Engine Optimization

It’s true that Google takes cues from social media platforms to learn about how people view your business. But did you know that each social media network is its own search engine? Your social media manager probably does and that’s why they’ve incorporated #hashtags into their social media marketing strategy. Social media specialists also link blog posts and other pages from your website within your social posts. This is to drive traffic to your website, which will gain some momentum for your SEO efforts. The more people that find your site to be a valuable source of information, the more Google will take notice.

3) Local SEO

While you may be familiar with how social media managers use your networks for search engine optimization, you may not be up to speed on tactics used for local SEO. Blog posts may contain hyper-local keyphrase targeting but there are other ways to let the search engines know which areas you serve. On social media, posts often take the form of local news, events, charities and more. While they may not seem directly related to your business, they tie your business back to the community you serve. This is can be extremely valuable in a competitive market such as managed IT services or real estate.

4) Brand Recognition  

Often a silent but worthy benefit, brand awareness is often built through social media efforts. The more people see your brand online posting relevant and valuable content, the more they will remember you as a leader in your industry. Connect to them on an emotional level and they’re even more likely to remember you the next time they need a product or service you offer or give a referral to a friend or family member.

Pro tip: Word of mouth referrals are often given through social media today. Make sure your biggest supporters follow your social business pages so they can include a link when making their recommendation.

5) Educate & Inform

What is the #1 reason you click on a social media link? Chances are you want to learn more about a certain topic or read about a current event. Sharing this type of content on your social media pages keeps visitors interested in following your page. Educational articles related to your business objectives will also help to set you up as an expert in your field. This will attract more people to your brand as a trusted authority in your industry.

6) Promote Products, Services & Events (Organic)

After you’ve gained the trust and attention of your followers, you can then begin to weave posts into your strategy which directly promote your products and services. Because these followers have begun to recognize your brand as authoritative and trustworthy, they will be more likely to take an interest in how your products and services can add value to their lives.

7) Advertise Products, Services, & Events (Paid)

While a perfect world would revolve around organic results, social media is another game where you have to pay to play. Incorporate advertising into your social media marketing plan to gain even more exposure and credibility for your business.

8) Social Listening

Social listening is twofold: 1) tracking mentions of your brand and 2) tracking mentions of keyphrases related to your products and services. Tracking mentions of your brand allows you to monitor your reputation online and take steps to either clean up or respond to negativity or further use positive publicity to your advantage. Tracking what others are saying in your industry through mentions of keyphrases allows you to size up the competition and adjust your strategy to battle for the attention of your target audience.

9) Customer Service

Finally, a social media specialist will know how to effectively incorporate social media into your customer service strategy. Messages and comments should always be responded to promptly and appropriately. Much like a Communications Officer, your social media team will be well-trained in how to respond quickly, while still maintaining a positive reputation among your followers.

Combining Your Expectation with Social Media Reality

At the end of the day, you still have a business to run and revenue to produce. Is your social media strategy adding up? Make sure your social media manager is setting measurable goals and using social media insights and Google Analytics to report progress. If you feel like your expectations are not being met, talk to your social media team about your concerns. Learn more about how they go about setting goals for each campaign and how they can combine your goals with their strategy for the optimal outcome. Intrigued? Join the conversation to learn more about how to effectively use social media marketing to reach your business goals. 

Not sure how your website is doing? Get a FREE WEBSITE AUDIT to gauge your visibility in search engine results.

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