Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Fri, 15 Jun 2018 21:05:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 A Few (Bad) Reasons to Leave Your Marketing Agency https://www.itvibes.com/blog/brand-management/a-few-bad-reasons-to-leave-your-marketing-company/ https://www.itvibes.com/blog/brand-management/a-few-bad-reasons-to-leave-your-marketing-company/#respond Fri, 15 Jun 2018 14:46:15 +0000 https://www.itvibes.com/?p=16432 Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing agency can make your brand visible to online searchers, and increase your conversions […]

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Most small businesses rely on an outside digital marketing company to handle website management, content, social media and more. There’s simply not enough time in a day to grow your business from the inside, while marketing it from the outside. A reputable marketing agency can make your brand visible to online searchers, and increase your conversions dramatically. But even with good results, you may not be completely satisfied with your marketing team.

There are many legitimate reasons to leave your marketing agency, but don't let misinformation guide your decision!
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Reasons to Leave Your Marketing Agency

Perhaps you’ve hired an employee with some marketing experience and want to let them take the reins.  Maybe you get so much business from word of mouth that you don’t believe you need online marketing. In some cases, sales have slowed and you’re not sure why. You are absolutely entitled to leave your marketing agency for any reason, but any marketing analyst will tell you that sometimes the decision is misguided. 

Judging Results in Transition

Not getting the results you need is frustrating, and in many cases, signals a legitimate problem. However, if you’re concerned about results after just a couple weeks or months, you may need to give the efforts of your marketing team time to take effect. There is usually a transition period of 3-6 months when implementing a new marketing strategy. This gives time for your website to be built, blogs to be written, social media to gain traction and Google to notice all of it!

You Can Do it Yourself

It’s incredibly common for business owners to opt to handle their own marketing. The temptation usually stems from a lack of understanding as to what’s really going into the marketing strategy and a hesitancy to relinquish control. It might be worth scheduling a meeting with your marketing company to better understand what they’re doing and how it benefits you. Keep in mind that most small business owners who attempt to manage their online marketing alone end up outsourcing again at some point.

A Friend Gave You Conflicting Advice

Almost every digital and content marketing professional has faced the dreaded, “My friend told me…” This friend probably meant well, but heeding the advice of someone who is not a professional and who lacks insight into the best online marketing practices is not a good idea. This can create dissatisfaction based on misinformation, or to put it plainly, you may start to expect results that aren’t possible.

To Save Money

It seems logical. If you want to save money, cut down on expenses. Marketing is shown to be one of the first services to go when revenue takes a dip. However, this can end up costing you even more money in the long run. Several studies have shown that companies that advertised less during recessions not only saw fewer sales and lower profits, but they also experienced less growth than their competitors in the years that followed. Customers essentially forgot about them. A better solution would be to talk to your marketing team about cutting back on some services, without scrapping your strategy altogether.

A Sound Decision

To be fair, there are many valid reasons to part with your marketing team. A consistent lack of results, communication or effort can signal serious problems and certainly merits concern. However, it’s important for small business owners to make sure the decision to leave isn’t based on misinformation. 

Contact Us to learn more about hiring a reputable brand management firm to handle your marketing needs.

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Tips For Your B2B Website https://www.itvibes.com/blog/industry-solutions/tips-for-your-b2b-website/ https://www.itvibes.com/blog/industry-solutions/tips-for-your-b2b-website/#respond Thu, 14 Jun 2018 19:19:50 +0000 https://www.itvibes.com/?p=16409 The post Tips For Your B2B Website appeared first on Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas.

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If your company has been around for years and relies heavily on existing networks and word of mouth to boost your sales, you might be wondering: Do I even need a website? The short answer is yes. A reliable online presence is crucial today. As a company selling to other businesses, your B2B web pages have to rank well on search engines to establish trust with your existing and new clients.  


Establish online trust. Build networks. Boost your B2B website.
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Tip #1: BE BOLD About What Your Company Does

Within seconds of visiting your website, a new visitor needs to be able to tell what products or services you’re selling. Use vibrant, high-quality images, sharp and simple text, and clean website design to make this happen. Think of it this way: If you covered the logo of your company on a webpage, would the content and images showcase what you do? If not, rearrange content to bring focus to your top money makers (services or products).  Use images that are attractive but don’t compete with the content.

Tip #2: Quick Load Times & Enhanced User Experience

Your B2B website design can’t be too heavy or take too long to load. Chances are you’ll lose out on keeping users engaged long enough to get them to your services or product pages. Speed up your website by ensuring there is no additional “baggage” with the design, content, video, and images. Your web pages need to be user-friendly so that you can get your visitors clicking away to know more.

Tip #3: Factual or Technical Vs. Engaging Content

On a B2B website, you’re selling to clients or businesses who have already made a decision to invest in your products or services and are knowledgeable in their field. Your content needs to be professional, use technical terms, and further describe what you offer. Unlike websites where you sell to customers, your content doesn’t have to tell a story. Instead, it needs to point out and detail the benefits, features, and if applicable model numbers.

Tip #4: Put Work into Your Product Catalog

If you are selling products, maintaining a high functioning product catalog is crucial. Since your customers already knows what they’re looking for, a detailed and organized search function will help them quickly find want they want to purchase. Take the time to go through all your part and model numbers, features of the products, and pricing. Display any offers or ongoing deals in a way that catches their eye. Make it easy for them to make a purchase with a click of a button, or get a free quote.

Ready to Boost Your B2B Web Pages?

B2B online marketing starts with effective  SEO, clean site design, and streamlined search options for products or services. If you’re looking to expand on your B2B website reach, we can help with design and development.

Contact us to learn more about how to set your B2B website apart from your competition.  

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The Best Ways to Encourage Inclusion in the Workplace https://www.itvibes.com/blog/business-tips/the-best-ways-to-encourage-inclusion-in-the-workplace/ https://www.itvibes.com/blog/business-tips/the-best-ways-to-encourage-inclusion-in-the-workplace/#respond Fri, 08 Jun 2018 18:28:55 +0000 https://www.itvibes.com/?p=16364 Diverse ideas and viewpoints can often lead to creative breakthroughs and innovation. Working in a team of employees from different backgrounds, genders, generations, races and religions offers more creative energy than a homogenized workforce. The Benefits of Diversity & Inclusion in the Workplace Employees are more engaged and contribute more to the organization. Diversity boosts […]

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Diverse ideas and viewpoints can often lead to creative breakthroughs and innovation. Working in a team of employees from different backgrounds, genders, generations, races and religions offers more creative energy than a homogenized workforce.

When employees feel welcome, heard and included, they contribute more and the team dynamic thrives.
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The Benefits of Diversity & Inclusion in the Workplace

  • Employees are more engaged and contribute more to the organization.
  • Diversity boosts creativity, innovation, and productivity.
  • A diverse workforce is better able to connect with customers of all demographics.
  • Inclusivity has been shown to improve employee retention and increase job satisfaction rates.

Make Diversity a Priority

One of the best ways to prioritize diversity is in the hiring process. Alter your hiring messaging to convey your workplace diversity priorities, encouraging all qualified applicants to apply. Interview applicants with intent, seeking out qualified professionals, but also individuals who can bring something new to the table.

Provide a Safe Space

Provide employee training designed to decrease discrimination and build awareness. Set aside time to spend with employees, and encourage open communication and collaboration amongst your team. Institute a no-tolerance policy on discriminatory language or behavior and enforce it.

Address Missteps

Nobody’s perfect, and every workplace has friction. When there are mixed messages or outdated, discriminatory policies, address them with employees. Outline what you’ll do to avoid similar missteps in the future. If an employee offends another employee, schedule time with both to discuss the matter and if necessary, provide additional training or disciplinary action.

A Sense of Belonging

Inclusion is essentially offering employees a sense of belonging. It should be a priority for employers because it ensures that all employees, regardless of their background and experiences, can be connected and offered the same opportunities for advancement. In turn, this creates a more efficient, creative and happy workplace for everyone.

ITVibes recognizes the value of a diverse and inclusive workplace and we strive to provide a safe space for everyone on our team. To see our 
job openings or learn more about and what we do, Contact Us.

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The 3 Biggest Social Media Marketing Mistakes https://www.itvibes.com/blog/social-media/the-3-biggest-social-media-marketing-mistakes/ https://www.itvibes.com/blog/social-media/the-3-biggest-social-media-marketing-mistakes/#respond Mon, 04 Jun 2018 20:45:26 +0000 https://www.itvibes.com/?p=16311   Whether you are just starting a business social account or you’ve had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good news? You can easily avoid these blunders by following some simple tips. […]

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Whether you are just starting a business social account or you’ve had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good news? You can easily avoid these blunders by following some simple tips.

Mistake #1: Leaving Out Personality

Is your business Facebook page lacking personality? If you are focusing too much on sales and not enough towards making connections, your audience may lose interest. Social media is not meant to be a place for gathering sales. Although you may get some leads, it’s designed to build relationships and trust among past, present, and future customers.

Insert your brand’s personality into your page by making fun and interesting posts. Tell your audience what’s going on in your company, showcase its style, and don’t be afraid to stand out!

Mistake #2: Not Listening To Your Audience

Ignoring comments about your business is a huge social media marketing mistake! Social media is a platform created to connect, talk, and interact. Listen to what your customers are saying! Both good and bad feedback can help you grow and tweak services based on what your audience is asking for.

Mistake #3: Limiting Your Content

Are you focusing all of your marketing efforts towards one type of content? Big mistake! People want to see different visualizations and get engaged in unique ways. Try switching up the content being posted on a weekly basis. Need some inspiration? Here are some ideas.

  • Videos
  • Infographics
  • Quotes
  • Blog Articles
  • Polls and Quizzes
  • Fill in the Blank Posts
  • Ask a Question
  • Highlight a Review
  • Give Something Away (Either Free or a Coupon/Discount)

Helping You To Succeed

The end goal of social media marketing is to gain more audience viewers, get people engaged, build brand loyalty and develop relationships. Take a detailed look at your business Facebook, Twitter, and LinkedIn page. Use the guidelines above to get started on a successful social site!

If you need additional help managing your social media load, contact ITVibes. Our professional team has the SEO knowledge and experience to get your business the results it needs.

 

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How to Set Goals You’ll Actually See Through https://www.itvibes.com/blog/brand-management/how-to-set-goals-youll-actually-see-through/ https://www.itvibes.com/blog/brand-management/how-to-set-goals-youll-actually-see-through/#respond Fri, 01 Jun 2018 13:38:31 +0000 https://www.itvibes.com/?p=16283 What are your business goals for 2018? What steps are you taking to reach them? Business goals allow you to prioritize objectives and set benchmarks to evaluate your progress. If you’re unhappy with where you are or feel like you could be more successful, take a step back, reflect on your end goals, and set […]

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What are your business goals for 2018? What steps are you taking to reach them? Business goals allow you to prioritize objectives and set benchmarks to evaluate your progress. If you’re unhappy with where you are or feel like you could be more successful, take a step back, reflect on your end goals, and set clear guidelines for a more productive path ahead.

Setting goals with a clear plan allows you to track benchmarks, stay motivated and accomplish what you set out to do.
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Why Set Goals?

Setting smart and achievable business goals is at the foundation of any successful business strategy. While many people say they want success in business, not everyone has the fortitude to follow through. Goals are what separate wishes from realities.

Go Big

Starting small is the conventional wisdom when it comes to setting goals, but having a big goal is just as important. Then set smaller goals or milestones that will lead you to that big end goal. For example, if your end goal is to retire by 60, then you should have a set of financial and career goals that will facilitate that. Get as specific as possible, and visualize each milestone along the way.

Make a Plan

Your plan is the roadmap towards your goals. This isn’t something vague that’s developed in the mind. This is something that should be carefully considered, written out and planned meticulously. While you might not know every step you’ll need to take in order to reach your goals, you have to have a plan of attack. If you try to get a small business loan without a well-developed business plan, you won’t get approved. Similarly, if you make a goal without a plan to get you there, you probably won’t get there.

Review Progress

Reaching your business goals is nearly impossible without regular reviews to evaluate your progress. Find a way to track your milestones to ensure that your plan is going in the right direction. What are you doing to move closer to your goals? If you’re at a standstill or moving away from that goal think about what you can do to reverse course, or if you need to reframe your goal.

Develop Good Habits

Good habits play a crucial role in reaching your goals because they have the power to turn a desired action into an automated reaction. This automatization frees up mental energy that you can now spend on other, more complex tasks.

Clearing Your Plate

A cluttered mind is the killer of progress. If you’re trying to manage every aspect of your business, you lose the ability to focus on the future. Outsourcing the elements of your business that you lack time for will lift much of the burden you feel, allowing you to focus on growing your company, one goal at a time.  

Contact Us to learn more about how the right brand management team can help you meet you big business goals.

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The Dangers of Skimping on Graphic Design https://www.itvibes.com/blog/business-tips/top-reasons-why-your-business-shouldnt-skimp-on-graphic-design/ https://www.itvibes.com/blog/business-tips/top-reasons-why-your-business-shouldnt-skimp-on-graphic-design/#respond Fri, 25 May 2018 15:12:25 +0000 https://www.itvibes.com/?p=16108 Whether you’re a growing business or your venture is still in its infancy, prioritizing graphic design is a smart business move. Even if you don’t have much money to spend on graphic design, set aside a small budget and hire someone who knows what they’re doing. Dangers of Bad Graphic Design Outdated or bad graphic […]

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Whether you’re a growing business or your venture is still in its infancy, prioritizing graphic design is a smart business move. Even if you don’t have much money to spend on graphic design, set aside a small budget and hire someone who knows what they’re doing.

Your logo and website are the most visible aspects of your brand, so it’s crucial to establish them early on.
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Dangers of Bad Graphic Design

Outdated or bad graphic design is hard to describe but very easy to spot. Design that’s cluttered or generic, or copies another brand’s design theme doesn’t help your brand. In fact, skimping on graphic design may be what persuades potential customers to take their business elsewhere. Your marketing materials and online persona should be polished and modern. Here are a few dangers of bad graphic design:

Hurts Your Credibility

If your graphic design looks like something an amateur made, how can you possibly hope to project the image of an expert? A professional website is absolutely necessary in this digital era. Potential customers will likely browse your website before contacting your or visiting your business. Your website acts as the door to your business, but if it’s unprofessional or unappealing, no one will open it.

Bores Visitors

Whether you’re posting storefront signage or building a beautiful web design, the goal is to intrigue and entice. If your graphic design falls flat, you’re probably boring visitors. You want your brand to appeal to people, prompting them to dig a little deeper.

Wastes Money

Businesses with a good brand and website design overwhelming perform better financially than those without. In addition, businesses that skimp on graphic design eventually have to rebrand and overhaul their website and marketing materials, which can be much more costly than an initial brand design would be.

An Unmemorable Brand

Every industry has competitors, and it’s up to you to set your brand apart from the rest. If your competition offers a similar product or service, then details like graphics design become even more important. Think of it as forcing someone to choose between 2 books with similar stories.  The only difference is that one book has a beautiful, ornate cover, while the other is plain and drab. Which edition do you think most people would choose?

Prioritizing Graphic Design

Graphic design enhances how you communicate with other people, helping you convey your ideas and message in a way that’s both effective and aesthetically pleasing. Consumers form opinions in a matter of seconds, so it’s critical that your graphics and logo are perfect.

Contact Us to learn more about how good graphic design can make you look good.

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Write A Product Catalog To Successfully Attract Your Customers https://www.itvibes.com/blog/search-engine-optimization/write-a-product-catalog/ https://www.itvibes.com/blog/search-engine-optimization/write-a-product-catalog/#respond Wed, 23 May 2018 21:15:54 +0000 https://www.itvibes.com/?p=16201 The post Write A Product Catalog To Successfully Attract Your Customers appeared first on Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas.

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Back in the “internet” stone ages (like a year ago), online catalogs were a place to stick images and some generic product features. Not the case anymore! People want to shop with the click of a button. If your product is not at the tip of their fingers, chances are you’re losing out on valuable sales. Let’s jump into how to write a product catalog and the do’s and don’ts involved. 


How do you write a product catalog? Glad you asked! Bold Images. Fun Descriptions. Your Products. Our SEO Copywriters.
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Writing a product catalog doesn’t have to be blah. With fun product descriptions, sprinkled SEO, and bold images, you can give life to your online catalog and rapidly increase sales. Your products will rank higher than competitors on search engines with the SEO boost from detailed catalogs. Turn your digital catalog into a powerful marketing tool that boosts your online sales and rankings.

Showcase Your Product Descriptions

Ready for a truth bomb? Your customers can’t see or touch your product, and they can buy the same products anywhere else. It’s up to you to convince them to buy from you with the way you market. Sell them on your products by describing them well. No one wants to spend hours wading through a cluttered catalog. Give them what they need simply and boldly. Product descriptions have to be catchy and present solutions. They have to grab attention and be easy to read. Focus on a problem and how your product can solve it. And be sure to mention any unique or custom product features you provide.

Categorize Like a Boss

You find the perfect product for that specific need, clicked on it, and landed on a page that has a gazillion categories. You can’t even find the image you clicked on. And now you’re hunting for the search bar, which takes you to a page that has multiple hits. Frustrated yet? Your customers know what they want, get them to it, QUICK. Even if they’re just browsing or unsure about making a purchase, an organized catalog encourages them to shop around and buy. Your categories are also a way to optimize your catalog. Use keywords or phrases that have high searches for the product category you’re featuring. Scroll through and make sure that there’s a good flow to the way you’ve categorized your products. Product categories should make sense, flow well, have SEO value, and be user-friendly.  

In Your Face Product Images

This is exactly what the title sounds like. Bold pictures that show off a product’s features attract customers. Everyone wants to get the best for what they spend. Descriptive images that detail different colors, sizes, dimensions, and other benefits of products ease a customer into make a purchasing decision. This is an area you don’t want to skimp on. Hire professional photographers. Get a great graphics person. Do everything you can to get quality, clear images that will sell your product best.

The Icing on the Top: Meta & Alt. Text

Know how we talked about fancy-schmancy optimizing for product categories? It isn’t enough to just have great images because while they’re visually appealing, they won’t show up when searched. Your customer isn’t searching for image-12342323.jpg off Susan’s downloads. They’re searching for the best of the best options of products offered online to meet their needs. Product images have to describe what they’re selling. SEO meta and tags increase the value of your product images. Whether it’s a toy or a wine crate (it’s wine o’clock somewhere), well-written metadata and image alt.text make your products more likely to pop up on search engines.

Don’t Confuse Your Customer

Say it with me three times fast: User-friendly. User-friendly. User-friendly. The time it took you to say that out loud is about how long it should take a user to find the product they’re looking for on your website. Longer loading times, unorganized catalogs, and difficult product searches turn a customer off. And by off we mean off your website and onto your competitors to possibly give them the sale you lost. You can prevent this when you write a product catalog that’s super user-friendly. Browse through to see how easy it is for you to navigate. Get your employees and friends in on it and to get their feedback. Keep in mind, a customer landing on your website needs to get to what they’re looking for in a matter of seconds.

SEO Friendly URLs

Look at your browser search bar right now. If we did our job right, it should have a URL that ends with something like this: .com/how-to-write-a-product-catalog. You know exactly what this page about and it is described clearly and concisely for you and Google. Your product URLs are no different. They have to be SEO rich and let your customer know what it is you’re selling. For example, what would you think if you read a product URL that goes something like superfancycompanyname.com/princess? Super generic right? Are they selling dresses, doing birthday parties, does someone believe they’re a princess? But if you take that and write it out to be more specific, something like superfancycompanyname.com/princess-for-birthday-party. Now you know it’s princess characters you can hire for your five-year-olds’ birthday party. Take the guesswork out of your catalog, so your customer knows exactly what to expect.  

How To Write a Product Catalog?

Writing a catalog copy can be intensive, and these tips barely scratch the surface. There’s a whole lot more that goes into effective product descriptions and features when you write a product catalog. Let’s get your catalog to show up on search engines and optimized. If you’re ready to get your products click-friendly, contact us our SEO copywriters today!

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Are You Sabotaging Your Own Small Business? https://www.itvibes.com/blog/business-tips/are-you-sabotaging-your-own-small-business/ https://www.itvibes.com/blog/business-tips/are-you-sabotaging-your-own-small-business/#respond Fri, 18 May 2018 14:26:42 +0000 https://www.itvibes.com/?p=16190 You had the best intentions when you started your business, but you’ve hit a few bumps in the road. Perhaps you’re not seeing the growth you anticipated, or have experienced high employee turnover. In some cases, you can’t identify what’s wrong because you think you’re doing everything right. Small Business Self Sabotage Small business owners […]

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You had the best intentions when you started your business, but you’ve hit a few bumps in the road. Perhaps you’re not seeing the growth you anticipated, or have experienced high employee turnover. In some cases, you can’t identify what’s wrong because you think you’re doing everything right.

Small Business Self Sabotage

Small business owners usually don’t have a lot of time or resources. This means that just a few mistakes can set you back significantly.


While no #business owner is immune to missteps, you might be sabotaging your own #success without realizing it.
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Hiring Quantity Over Quality

Most successful entrepreneurs built their business from the ground up, so it’s understandable that you’d want to get as much value as possible out of every employee you hire. But hiring whoever will accept your offer isn’t going to help build your business in the long run. Focus instead on finding the best person for the job, and provide a level of compensation that will encourage them to stay on board. Hiring and training new employees is costly, so hiring quality candidates with the right qualifications is a better use of your money!

Micromanaging

As a business owner, it can be hard to relinquish control to employees, and micromanaging can make you feel as though you’re still involved. However, it’s a terrible use of your time and cripples your employee’s productivity. Train new employees and meet regularly to discuss project status, any areas of improvement and to gauge the team as a whole. Training should be ongoing, with professional education and certifications encouraged. Guide employees, don’t watch over their shoulder all day!

Sticking With Tradition

Whether it’s a traditional work week or outdated marketing methods (telemarketing), modern businesses that stick with conventional business practices run the risk of becoming irrelevant. The business world is always evolving and you must evolve with it in order to keep ahead of your competition. A successful business should weed through their systems and adopt more flexible, creative workplace practices.

Neglecting Your Branding

Your branding is the unifying message behind everything your business stands for. This includes your advertising, logos, color schemes, slogans, and anything else that will make your brand immediately recognizable. When successful, it’s what differentiates your company and lets customers know what makes you the best choice.  Neglecting to fully develop your brand is a mistake that will inevitably come back to haunt you. Additionally, failing to update an outdated brand to compete in the digital market can make your business invisible to customers.

Trying to DIY

You’ve invested a lot of money into your business, and the temptation to save money by handling everything yourself can be irresistible. Be warned: Trying to teach yourself web design or marketing on top of running your business proves disastrous in nearly every case. Prioritize your needs, then be realistic about your skill set. Outsource where appropriate and focus on growing your business!

Lesson Learned

Once you’ve identified areas of improvement, take the time to find a viable solution. If you’ve been hesitant to outsource your brand management and marketing, start small with a company that offers several different plans.

Contact Us to learn more about modernizing your business for a higher return on investment and faster growth.

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Ideal Video Lengths For Social Media https://www.itvibes.com/blog/social-media/ideal-video-lengths-for-social-media/ https://www.itvibes.com/blog/social-media/ideal-video-lengths-for-social-media/#respond Mon, 14 May 2018 16:18:25 +0000 https://www.itvibes.com/?p=16178   As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand’s message through interactive and compelling content–perfect for platforms like […]

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As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand’s message through interactive and compelling content–perfect for platforms like Facebook and Instagram.

Although this may seem like an easy concept, simply slapping up a video on your business page isn’t going to cut it.


There are ideal video lengths for social media that should be followed to gain more views and spread the word about your company.
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Facebook – 1 Minute

The ideal video length for Facebook is one minute. Users on this platform want a quick snippet while scrolling through their feed. If a clip is longer than one minute, people will most likely click off or continue to view other content. Provide a brief overview of your message and a way to get more information if someone is interested.

Instagram – 30 Seconds

While 30 seconds may seem short, keep in mind that today’s generation typically has a short attention span. Keeping Instagram videos around 30 seconds will allow users to see what you’re posting without getting bored quickly. Remember, Instagram is image based, and there is usually little to no text involved–your audience isn’t there to read content, they want to see it visually!

YouTube – 2 Minutes

There is a reason longer videos are accepted on YouTube; it’s a social network made for sharing videos. People landing on your YouTube page are seeking out videos and willing to watch a little longer than on Instagram. Try creating more detailed information for viewers on this platform and see how well the posts perform.

Managing Your Social Media

As a business owner, your time is probably limited. However, you also understand the importance of marketing, SEO, and social media management for your brand. If you need help planning and creating fresh videos, contact ITVibes. We have a professional team of experts who can design custom videos and strategically place them in front of your target audience.

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The Truth About Internet Marketing https://www.itvibes.com/blog/online-marketing/your-small-business-internet-marketing-review/ https://www.itvibes.com/blog/online-marketing/your-small-business-internet-marketing-review/#respond Fri, 11 May 2018 17:45:58 +0000 https://www.itvibes.com/?p=16167 A simple Google search quickly reveals that business owners have no shortage of options when it comes to internet marketing services. But once you’ve settled on one, how do you know it’s making you money? Internet marketing is complex and dynamic, which means that in a pool of 50 companies promising results, only a few […]

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A simple Google search quickly reveals that business owners have no shortage of options when it comes to internet marketing services. But once you’ve settled on one, how do you know it’s making you money? Internet marketing is complex and dynamic, which means that in a pool of 50 companies promising results, only a few have the expertise to deliver. 

Having a clear #marketing goal, budget and review strategy in place is crucial for transparency and open communication.
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Internet Marketing

The end goal of internet marketing is to establish you as an expert in your field using informative content to build loyalty with your audience. However, the initial goal is to make your company visible amongst its competitors. To do that, you need to review your internet marketing strategy to ensure that you and your marketing team are on the same page.

Goal

What are the goals of your internet marketing strategy? If you don’t know what you want to achieve, you won’t have a good grasp on what you need to get there. Have a couple of benchmarks to gradually guide you from where you are to where you want to be.

Budget

Be clear but realistic about your budget. If you’re not internet savvy, discuss your options with a marketing professional. They should be able to pinpoint exactly where your marketing dollars should go. They should also be willing to customize their services to you, allowing you to utilize partial service if that’s all you need.

Content

The cold, hard truth is that 99% of business owners don’t have time to market their own businesses properly. Content management encompasses web design, regular blog posts, social media and smart advertising. Behind all of that is a smart SEO (search engine optimization) strategy and an understanding of ever-changing Google algorithms.

Results

This is where you, the business owner, have a lot of control. Even if you lack experience with internet marketing, analytics are easy to understand and they don’t lie. Request quarterly meetings with your marketing team to go over reports and analytics. This will provide valuable insight into how effective your marketing strategy is.

Red Flags

Whether you’re looking for an internet marketing company, or already have one, here are a few red flags to look out for:

  • Promising instant results  
  • Low prices in comparison with similar marketing companies
  • Companies that have little to no interaction with you once you’ve signed a contract

A Good Fit

Internet marketing is a unique beast, requiring a skilled team to tame it. To make sure your marketing strategy is effective, your marketing company should welcome feedback and encourage quarterly meetings to update you on your rankings and progress. They should offer initial training to allow you to check your social media analytics and page rankings. they should illuminate the process for you, not keep you in the dark.

Contact Us to learn more about finding the right internet marketing solutions for your business.

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