Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Tue, 17 Sep 2019 06:40:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.11 https://www.itvibes.com/website/wp-content/uploads/2018/12/cropped-favicon-1-32x32.png Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com 32 32 3 Fantastic Benefits of an Effective Content Marketing Strategy https://www.itvibes.com/blog/content-marketing/3-fantastic-benefits-of-an-effective-content-marketing-strategy/ Mon, 16 Sep 2019 14:00:59 +0000 https://www.itvibes.com/?p=19262 Any business needs to have at least a marginal online presence in order to survive. But in order to thrive, you need to dedicate a significant amount of time and effort to your online presence to increase visibility and generate an interested audience. Let’s take a look at the benefits of an effective content marketing […]

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Any business needs to have at least a marginal online presence in order to survive. But in order to thrive, you need to dedicate a significant amount of time and effort to your online presence to increase visibility and generate an interested audience. Let’s take a look at the benefits of an effective content marketing strategy!


Well-planned content marketing offers benefits that can grow your business immensely in just a short time. Here’s what you can expect.
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Grow Your Business Through Quality Content

Producing quality content does more than just boost your online visibility and SEO score. Any business should also focus on building trust with customers and an online audience. There are three primary ways an excellent content campaign can help you do that:

  1. Increase website conversions
  2. Maintain brand recognition
  3. Build a loyal customer base

1) Increase Website Conversions

Website conversion refers to getting customers to perform a certain action, whether it’s signing up for a newsletter, buying your product, downloading an ebook, etc. It goes without saying that customers are far more likely to do one of the above if your website shows potential to help them with what they want. If you can’t offer them an answer to their question or a solution to their problem, why would they waste their time on your site?

Producing excellent content will not only catch your readers’ eye, but it will also show them that you’re prepared to offer the help and answers they need. After all, you’re more likely to trust a company with your information (and money!) if they can prove they have the expertise you’re looking for. All you have to do is provide that same assurance to your audience.

Pro Tip: Another way to increase website conversions is to encourage visitors to stay on your page longer. You can accomplish this by adding interactive media, links to related content, or promotional deals.

2) Maintain Brand Recognition

Your online image requires two critical components. First, customers have to be able to recognize and mostly understand your brand at a glance. A large part of success in this area just comes from effective advertising. For instance, what comes to mind when you see the Coca-Cola logo? Their marketing campaigns have been so effective that even if you see the logo on its own, you immediately recognize what it’s referring to.

Second, you should make an effort to increase your reputation online. There’s no single correct way to do this, but a combination of multiple different strategies can help immensely. Returning to the Coca-Cola example, their ad campaigns have been praised for showing human emotions portrayed in surprisingly touching ways, engagement with the community, and generally knowing how to appeal to their audience. They’re also not shy about introducing new products, even temporarily, in response to popular demand.

Obviously, not every company can emulate the massive success Coca-Cola has enjoyed. But any business owner fighting for online visibility can learn from their highly visual and very effective marketing efforts.

3) Build a Loyal Customer Base

Finally, excellent content helps to build loyalty in your customer base. Show your audience that you can provide everything they need in a specific area and they’ll rarely look anywhere else.

For a content campaign, providing for your audience should consist primarily of giving them information-packed blogs, newsletters, and more, rather than traditional advertising. With a few exceptions, commercials and advertising tend to feel like sales pitches, and few people enjoy sitting through that. Promote your company and encourage customers’ curiosity through informative blogs and content that pique their interest. 

Produce Valuable Content for Your Target Audience

Your online audience and potential customer base want to know they can trust you. What better way to establish their trust than through well-written, engaging, relevant content? Make sure your next campaign is up to the task so you can reap the proven benefits of well-planned content marketing!

Connect with us to learn more about content marketing benefits and quality campaigns.

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Keep Your Facebook Advertising Strategy on Track https://www.itvibes.com/blog/social-media/keep-your-facebook-advertising-strategy-on-track/ Mon, 09 Sep 2019 14:00:36 +0000 https://www.itvibes.com/?p=19252 Facebook’s advertising capabilities are no secret to anyone involved in online marketing. If your business isn’t taking advantage of this proven and quite lucrative advertising method, you’re missing out! However, like any advertising method, Facebook ads aren’t without their potential problems. Any business owner who advertises through Facebook should be aware of these issues and […]

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Facebook’s advertising capabilities are no secret to anyone involved in online marketing. If your business isn’t taking advantage of this proven and quite lucrative advertising method, you’re missing out! However, like any advertising method, Facebook ads aren’t without their potential problems. Any business owner who advertises through Facebook should be aware of these issues and know how to avoid them.


Do you use Facebook advertising? Have you found yourself encountering these problems? Here’s how to stay on track.
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Problems with Facebook Advertising

As you develop your Facebook ad campaign, there are plenty of factors to consider and attempt to keep straight as you work. You’ll likely encounter several common issues with your ads, your campaign setup, or audience outreach.

Let’s take a more detailed look at what these issues are and how you can best resolve them:

  1. Using Pixel the wrong way
  2. Setting up the wrong kind of ad campaign
  3. Failing to consider your audience
  4. Forgetting to track Facebook ad effectiveness

1) Using Pixel the Wrong Way

Facebook Pixel is a tool that allows you to track how many people find your website through a Facebook advertisement. Unfortunately, the ad interface Facebook has set up makes it tricky at times to create an effective campaign that actually helps your business. Even using the Facebook Pixel Helper doesn’t guarantee smooth sailing. The only sure-fire method to make sure you’re doing alright is to inspect the ad yourself and make sure you’re tracking results properly.

2) Setting Up the Wrong Kind of Ad Campaign

Facebook offers multiple different kinds of ad formats to help streamline your campaigns. Unfortunately, these formats are only as good as their usage. Which type best appeals to your online audience, and which kind has a proven history of the best returns for your business? Do your research before settling on a particular format for any campaign.

3) Failing to Consider Your Audience

This problem isn’t unique to Facebook advertising, but can have particularly unhelpful consequences on social media. Online users tend to be annoyed by a barrage of ads, especially ones that seem irrelevant or unhelpful, leading many to employ ad blockers when browsing the internet. The best way to avoid this is to present your audience with ads that interest them. For instance, keep track of who has actually purchased from you or viewed your advertising in the past. These people are more likely to tolerate your advertisements and ultimately purchase from you.

The ultimate principle here is to not oversaturate your audience with ads. An effective ad campaign knows when to let a customer’s curiosity and desire to get a great deal take over.

Pro Tip: Keep different social media platforms or device usage in mind as you plan your ad campaign. An ad that works perfectly on Instagram mobile may be seen as annoying on Facebook desktop, for instance.

4) Forgetting to Track Facebook Ad Effectiveness

How have your previous Facebook ad campaigns gone? If you don’t keep track of past successes or failures, you’re likely to repeat the same mistakes you made before. Don’t waste time and money on ads that don’t attract any business! Keep track of your previous campaigns, note what worked and what didn’t, and learn from your experiences to grow your online audience.

Get the Most Return on Your Facebook Ads

Facebook ad campaigns are still a reasonably new arrival on the online marketing scene, and as such, not everyone has a clear understanding of how best to use them. Unfortunately, since every business strategy is different, there’s no single answer for the best use or strategy for Facebook marketing. Your best chance is to experiment and keep track of your results, as well as any problems with Facebook advertising you encounter. This will help you determine the best course of action for the future.

Connect with us for more insights on social media marketing!

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Don’t Forget These 4 SEO Components of Your Content Campaigns! https://www.itvibes.com/blog/content-marketing/dont-forget-these-4-seo-components-of-your-content-campaigns/ Fri, 06 Sep 2019 14:00:34 +0000 https://www.itvibes.com/?p=19248 You have a lot to think about as you launch a new content campaign for your website. Between brainstorming, meeting deadlines, and more, you may not think as deeply about SEO considerations as you probably should. Remember, SEO for content campaigns involves much more than just optimizing for keywords and phrases. What else do you […]

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You have a lot to think about as you launch a new content campaign for your website. Between brainstorming, meeting deadlines, and more, you may not think as deeply about SEO considerations as you probably should. Remember, SEO for content campaigns involves much more than just optimizing for keywords and phrases. What else do you need to consider?


Your content campaigns need to take #SEO into consideration on several factors. Not sure what those factors are? Find out here!
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SEO for Content Campaigns

Search engine optimization affects every page on your website and nearly every factor on those pages. As you work to churn out new content quickly, SEO becomes an even larger factor in every page you publish. Pay particular attention to your SEO strategy in these portions of your content:

  1. Basic page features
  2. Images
  3. Embedded links
  4. Sharing and visibility

1) Basic Page Features

It’s surprisingly easy to overlook simple page features in favor of more advanced optimization. That doesn’t make the simple features any less important, however! Make sure you hit all these basic components before moving on to the harder ones:

  • Page title: include your keywords if possible and create a catchy title
  • Meta description: optimize a preview of your page to include your keyword and get your audience interested

Depending on your website host and building tools, other basic features will vary. Take the time to find out what applies to you and how to optimize your website’s other basic needs before focusing on advanced work.

2) Images

The usage of images in your content is twofold. First, a quality written piece will inevitably contain several pieces of visual content. But just as you shouldn’t overwhelm your readers with images in a text-based post, you should also give some thought to how those images affect your website’s technical side. An HD image may look impressive, but it will also slow down your page’s load time significantly and harm your technical SEO score. Compress any images you use and make sure not to overdo it.

Second, consider how text in or near your images affects your keyword rankings. Remember, Google can’t search text embedded in a JPEG. Don’t stuff your infographics with keywords and expect it to help your ranking! Instead, optimize your images’ titles and alt text descriptions to include keywords, your page title, and other relevant information. Google can rank your page based on this text, rather than what your infographic actually says.

3) Embedded Links

How many of your pages and blog posts does this new article link to? In addition, consider how you can link this new piece to other pages in the future. Incorporating this new page into your site will firmly establish its place and help boost its visibility.

4) Sharing & Visibility

Encourage your readers to share your content if they like it! Display social media links prominently on the page and ask for a share. Even if social shares aren’t your primary focus, free publicity is always good! You can also make sure your appearance on social media is a good one by optimizing your title, meta description, and content for viewing on social media sites.

Pro Tip: Website builders like WordPress offer plugins to help you display your content on social media. Take advantage of these tools to create an excellent user experience and optimize your shares!

Make Your Content Campaign Visible

You could be writing the best content on the internet, but without a strong SEO strategy to back you up, few people will ever see it. SEO is an essential part of any content campaign. By paying special attention to how the search engine results page ranks you and how you can change the results, you can drastically improve your online visibility and get your content campaign off to the right start.

Is SEO not your strength? Connect with us to see if our professional team can give you a hand.

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4 Eye-Catching Content Formats for Link-Building https://www.itvibes.com/blog/link-building/4-eye-catching-content-formats-for-link-building/ Mon, 26 Aug 2019 14:00:26 +0000 https://www.itvibes.com/?p=19244 Part of any successful website’s strategy is link-building, the process of increasing links to your website across the internet to increase your online visibility. In order to convince people that your content is worth sharing, you’ve got to offer them something of value and interest to them. For successful link-building, your content has to truly […]

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Part of any successful website’s strategy is link-building, the process of increasing links to your website across the internet to increase your online visibility. In order to convince people that your content is worth sharing, you’ve got to offer them something of value and interest to them. For successful link-building, your content has to truly stand out. That’s where clever formatting comes in.


Creating link-building-friendly content is about more than just what you write! What about the format and visual appeal? #linkbuilding
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Catch Your Audience’s Eye

It’s no secret that different formatting styles stand out more than others and appeal to different people. While you can’t necessarily appeal to everyone’s personal preferences online, you can certainly do some research to find the most popular formats. If your style catches people’s eye and they like what they read, they’re far more likely to share your content and build a backlink log for you. Based on some research done by Search Engine Land, here are the four most popular types of information formatting:

  1. Interactive
  2. Static images
  3. GIFs
  4. Detailed, long-form articles

1) Interactive

An interactive format gives your audience the chance to engage directly with your content. Depending on the nature of your website, this content could take the form of a cost calculator, a quiz or survey, a simple game, or something else entirely. The online community certainly loves this type of web design!

While an interactive form of content certainly appeals to your readers, it also requires a significant amount of effort to create. Make sure this approach is worth your while.

2) Static Images

A static image, such as an infographic, is arguably the easiest form of content to create. Still images certainly get plenty of online traffic and provide a quick, concise method of sharing information on your website or social media page. However, because they’re so easy to make, infographics can flood the internet and begin driving down their own popularity at times. Learn to find the right balance for your website and stick to it.

Pro Tip: Static images are easy to make, but don’t cut corners! Give your audience a professional, easy to read infographic with quality data.

3) GIFs

A twist on the still infographic format, a GIF is an excellent way to combine a somewhat interactive style with the simplicity of an image. Motion catches the readers’ attention and provides the chance to incorporate creative visuals into your information.

GIFs are slowly gaining popularity as a serious method of information sharing, rather than a format for jokes on social media. Even if you aren’t certain about this format at first, give it a try and see how it boosts your link building. If you take your GIF and the information it presents seriously, so will your audience!

4) Detailed, Long-Form Articles

Text-based information isn’t generally considered “visual” in the sense that an image is. However, long-form content is still invaluable to your link-building strategy. For instance, quality articles can be promoted for a much longer time period than shorter pieces and give you the chance to measure audience response in more detail. You can also write about multiple related topics in much more detail than you could with just an infographic.

However, it’s important to remember that long-form posts help you with more long-term success than immediate results. People read text slowly compared to skimming a flashy infographic, so your article may not go viral or get immediate widespread attention. This doesn’t mean the format is useless, though. A well-written piece on your website can give you a steady stream of readership and views rather than fifteen minutes of fame.

Encourage Readers to Share Your Content

Your audience is always sure to appreciate interesting content presented in a format they can easily take in. Whether you opt to appeal to your audience’s love for colorful graphics or information-rich blog posts, make sure you give them a good reason to link to your content elsewhere. Your presentation should impress them so much they want to share your material with the world and give you a link in the process. That’s how to create good link-building content!

Join the conversation to learn more about link-building and producing excellent web content.

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Using Older Content to Boost Your SEO Performance https://www.itvibes.com/blog/content-marketing/using-older-content-to-boost-your-seo-performance/ Fri, 23 Aug 2019 14:00:22 +0000 https://www.itvibes.com/?p=19241 Quality content is the backbone of your website’s SEO performance. While endlessly producing new and interesting content may seem exhausting, the truth is that you don’t necessarily have to post something new every time. With some effort and reworking put into your old material, you can use even older content to your advantage for SEO […]

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Quality content is the backbone of your website’s SEO performance. While endlessly producing new and interesting content may seem exhausting, the truth is that you don’t necessarily have to post something new every time. With some effort and reworking put into your old material, you can use even older content to your advantage for SEO and better online visibility.


Content marketing for SEO doesn’t have to mean brand-new material every day. Learn how to develop an effective content strategy by renewing old work! #contentmarketing
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Content Marketing for SEO

Before you frantically try to write completely new content for your site, think about previously posted material. While you should never duplicate a page (that can get you flagged by Google!), you can often find some value in repurposing, rewriting, or updating older content to naturally boost your website’s SEO score. Let’s look at a few ways you can take advantage of what’s already on your website:

  1. Update content
  2. Make older pages more SEO-friendly
  3. Correct information that’s no longer true
  4. Choose similar topics

1) Update Content

Your older content pages can probably use some work. Do you have any more information to add to a previous posting? What if there was a glitch you never got around to fixing? Now’s your chance to take care of that. Go back to your old pages and see what needs to be rewritten, enhanced, better optimized for keywords, or just needs work in general.

2) Make Older Pages More SEO-Friendly

If you created a previous page when you had less knowledge of good SEO practices, or if the guidelines have changed since then (and trust me, they absolutely have!), you can boost your search results ranking simply by making your older pages more compatible with the current SEO recommendations. This could include a few relatively simple edits such as:

  • Adding new images
  • Adding an easily searchable bullet list of information
  • Inserting helpful internal and external links
  • Checking for and correcting any errors: grammar mistakes, broken links, etc.
  • Updating advice or information that has since changed

3) Correct Information that’s No Longer True

To elaborate on the final bullet point above, from time to time, you’ll find yourself needing to correct information published on your website. Whether you made a genuine mistake the first time or the advice you repeated has since changed (as in the case of SEO), you should always make sure to update your audience. Revise the previous page with an explanation of your edits. If you want to draw particular attention to your update, make an entirely new post out of it and go into detail about why this change was necessary. Either way, communicate to your audience that you’re determined to give them only the best information.

4) Choose Similar Topics

Finally, a good way to increase traffic to old and new posts alike is to write about topics similar to your previous work. Consider implementing this strategy on a recipe blog. Maybe a year ago, the blog published a recipe for lasagna. Now, in an effort to increase traffic to that previous recipe as well as the new one, the blog publishes a recipe for vegan lasagna. It might even become a series of posts all related but different enough to be separate: dairy-free lasagna, gluten-free lasagna, zero carb lasagna, etc.

Pro Tip: Writing about similar topics is an excellent way to boost traffic to previous posts. Just make sure your new posts are different enough that they don’t read like barely altered versions of your old pieces.

Keep Your Content New and Interesting!

As you revisit old content for new material, remember that your audience wants something of value from you. They’ll feel cheated if they see carbon copies (or nearly carbon copies) of content you posted a long time ago. Keep giving your audience something new and interesting to keep their attention, and by extension, their clicks from the Google results page. Content marketing for SEO isn’t difficult–just don’t plagiarize yourself!

Connect with us for more strategies to regularly produce quality content for your website.

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Bad SEO Practices that Will Harm Your Visibility https://www.itvibes.com/blog/search-engine-optimization/bad-seo-practices-that-will-harm-your-visibility/ Mon, 12 Aug 2019 14:00:24 +0000 https://www.itvibes.com/?p=19221 If you’re trying to boost your online visibility, chances are that you’ve been spending a lot of time researching effective SEO strategies. It’s true that you need good SEO tactics to rank well in search engines like Google. However, how much of your research is up to date? What was once considered expert advice is […]

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If you’re trying to boost your online visibility, chances are that you’ve been spending a lot of time researching effective SEO strategies. It’s true that you need good SEO tactics to rank well in search engines like Google. However, how much of your research is up to date? What was once considered expert advice is largely regarded as bad SEO practices today.


How many bad SEO habits are you unintentionally practicing? Learn what habits to break here.
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Negative SEO Habits

Google’s algorithms are updated hundreds of times every year, and with each change comes an ever-so-slight alteration to search engine optimization ranking methods. If you want to retain your high ranking or earn one, you’ve got to be flexible enough to work with Google’s constantly evolving standards. Are you still following these outdated SEO practices?

  1. Overdoing guest posts
  2. Ignoring technical SEO
  3. Invisible keywords
  4. Keyword stuffing
  5. Duplicate content

1) Overdoing Guest Posts

This one can go both ways. Are you accepting too many low-quality guest posts for your website, thus driving down your overall quality? Alternatively, maybe you’re providing too many guest posts without considering your own online visibility.

A good rule of thumb for content is to make sure it contributes something to your website (or to your hosting site if you’re the one writing a guest post). If neither party is getting substantial content or benefits from the article, maybe it’s time to start focusing on developing quality content rather than simply focusing on quantity. Additionally, think about what you’re gaining from posting on another site. Are you just getting a link, or are you getting high exposure to the right people? Make sure it’s a fair trade.

2) Ignoring Technical SEO

Forget about keywords and search intent for a minute. Does your website load quickly? Do all your widgets and add-ons cause things to glitch constantly? Is your website overall a pleasant and easy one to navigate? If you answered no to any of these questions, you’re likely failing in web design and technical SEO–and Google will notice. Dissatisfied users will pass over websites that fail to load quickly, regardless of how good their content is. Consequently, this will damage your rating in the search engine results. Always make sure your website runs correctly and quickly.

3) Invisible Keywords

In the past, web content writers who wanted to rank for certain keywords without actually going to the trouble of incorporating those keywords naturally into their site opted for what seemed like the next best option: stuffing their pages with keywords in text the same color as the background. These hidden keywords were invisible unless highlighted, but able to be detected by search engines. Needless to say, it didn’t take long before Google caught on to this tactic and began flagging websites that used it. Despite this, some less well-maintained sites still use this dated and rather lazy technique. If yours is one of them, revise your strategy as quickly as possible to avoid a penalty from Google.

4) Keyword Stuffing

Have you ever come across an awkwardly worded passage on a website that just didn’t seem to belong? It’s possible you encountered an example of keyword stuffing, a keyword strategy that forces the words or phrases in wherever there’s room rather than where it flows naturally. While you certainly want to optimize your content, and that includes using plenty of keywords, you also want to avoid turning off your audience by providing poorly written but keyword-rich content. Google has taken notice of which websites do this and directs users to sites that provide quality content instead.

Pro Tip: Have you heard of keyword stuffing? Some websites string their keywords together with commas at the bottom of each page, not even bothering to disguise the text. This will get you flagged by Google–don’t do it!

5) Duplicate Content

There’s nothing wrong with revisiting an old topic or question from your blog. In fact, addressing a previously popular topic again might actually contribute to boosting your score. However, don’t assume you can get away with copying and pasting your entire previous post, or even addressing the exact same topics. Any return to an old topic must contribute something new, up-to-date, and relevant to your current audience. Duplicating content is a sign of laziness and will only turn your audience off from your website.

Improve Your Rankings in Google

It may seem like the goalposts for SEO are constantly shifting, and in a way, they are. However, it’s not hard to keep yourself updated on the most effective SEO strategies and which ones to leave in the trash. With a little effort and focus on what actually works, you can boost your online visibility and rankings.

Connect with us to learn more about optimizing your website for search engines and viewership alike!

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Brainstorming Content Ideas for Your Website https://www.itvibes.com/blog/content-strategy/brainstorming-content-ideas-for-your-website/ Mon, 12 Aug 2019 14:00:04 +0000 https://www.itvibes.com/?p=19201 Writer’s block happens to everyone from time to time. Whether it’s writing a novel or a text message, sometimes you just don’t know what to say. While it’s certainly annoying, writer’s block can become a real problem when it comes to consistently producing content ideas for websites. Is it better to rush to publish something […]

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Writer’s block happens to everyone from time to time. Whether it’s writing a novel or a text message, sometimes you just don’t know what to say. While it’s certainly annoying, writer’s block can become a real problem when it comes to consistently producing content ideas for websites. Is it better to rush to publish something even if it’s terrible, or take even longer to develop a genuinely good idea?

Users generally prefer quality over quantity, and Google’s more recent algorithms are no exception. An SEO plan that succeeds in the long term should depend more on well-written blog posts and webpages rather than fluff content or keyword stuffing. But what if you can’t come up with any good topics to write effectively about? Maybe these brainstorming strategies will help inspire you to keep writing.


Looking for website content ideas? These brainstorming strategies will help you get back on track.
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List a Bunch of Relevant Data with Links

Let’s say your blog is focused on computer maintenance. Your readers will probably appreciate a list of the top 20 low-cost antivirus programs or 15 places to buy a laptop cleaning kit. Provide links to each external source to boost your SEO score as well. Not only will your readers find the information useful, but you also have the potential for backlinks with this strategy.

Address Recent News, Good or Bad

Continuing the computer maintenance example, imagine that Microsoft or Apple suddenly announced a fantastic upgrade that any technology lover would get excited for. Alternatively, imagine that either software giant was forced to admit that their users’ data was massively compromised. Either story is sure to capture a lot of attention, and you can use that attention to your advantage. Address the story, linking to a trusted source, and provide your opinion or take on what’s happening. Not only will this attract organic traffic to your website as people search for the story, but it will also enhance your online reputation as an expert in your field.

Pro Tip: Based on previous trends in your field, you can also use your website to make predictions about upcoming developments. This will further show you as an expert in your topic.

Revisit Previous Topics

Which of your previous posts did really well? Pick a couple of the most high-ranking articles on your website and write a follow-up or updated version of the original. This strategy will bring in traffic as people search for this interesting topic again, as well as show that you like to continue monitoring relevant trends. Alternatively, see if your old newsletters contain any interesting nuggets you can turn into a blog post, or see if an old blog post can become a newsletter article. Your own website’s archives can be a gold mine of inspiration!

Quality over Quantity

Finally, remember that people love great content. Many short blog posts on very specific topics might show that you post frequently, but readers prefer “meaty” content over short pieces. See if you can compile multiple small, related topics into a long-form blog post instead. Your audience will be satisfied with the useful information, and Google will recognize your page as a good source.

Get Inspired!

Creativity is a valuable gift for anyone working in the web design or writing industry. Unfortunately, it’s not a perfect gift. Sometimes you just can’t think of anything else to say. Fortunately, you have plenty of ways to get inspired and come up with excellent content ideas for your websites. What will you write next?

Join the conversation to see how other web content writers beat writer’s block and come up with great ideas!

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How to Create Infographics for Your Business https://www.itvibes.com/blog/content-marketing/how-to-create-infographics-for-your-business/ Mon, 05 Aug 2019 19:56:45 +0000 https://www.itvibes.com/?p=19200 Infographics have become an increasingly popular digital marketing tool. In order for your infographic to be successful, you want it to be equally educational as it is attractive. If your infographic isn’t useful to your target audience, then you’ve just wasted time creating it. Graphic designers, content creators, and business owners can all follow the […]

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Infographics have become an increasingly popular digital marketing tool. In order for your infographic to be successful, you want it to be equally educational as it is attractive. If your infographic isn’t useful to your target audience, then you’ve just wasted time creating it. Graphic designers, content creators, and business owners can all follow the same guidelines for making an outstanding infographic.

Creating Infographics to Generate More Traffic

Creating an infographic from scratch in Photoshop is certainly possible, but also the most time-consuming option, especially if you have little to no graphic design experience. Luckily, there is a lot of drag and drop software online that includes free infographic makers and infographic templates so that you can make your graphic as quickly and easily as possible.


Want to make infographics for your business, but have no idea where to start? Follow these 5 tips to create eye-catching, educational infographics.
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  1. Stay Focused
  2. Less is More
  3. Go With the Flow
  4. Stick to Your Theme
  5. Include Contact Information

1) Stay Focused

From pie charts to bar graphs, it can be really easy to get pulled in a million different directions during the creation period. However, it’s essential to stay focused throughout your graphic; this will ensure that your information is easy to digest for an easily distracted generation. If your focus is video marketing, make sure you stick to that topic throughout your entire graphic. It’s perfectly okay to include helpful info about blogging or social media, as long as it pertains to your main point: video marketing. Also, if you’re using external sources, don’t forget to give them credit! 

2) Less is More

When it comes to your infographic design, keep in mind that less is more. You want to have attractive, eye-catching graphics with less text. Your images should do a good job of representing your data so that the entire infographic flow makes sense. Check out this infographic below:

How to Create an Infographic for Your Business, ITVibes, Digital Marketing, The Woodlands Near Houston, TX

3) Go With the Flow

Similar to writing blogs, or video scripts, your infographic should have a natural flow. Where do the viewers’ eyes go when they first look at the graphic? Is your information flowing in chronological order? 

Pro Tip: If it’s difficult to tell the order of your infographic, consider using arrows or lines to tell the reader where to go next. 

4) Stick to Your Theme

When it comes to creating a professionally designed infographic, choose a color scheme, font style, and design that mesh well together. Stick to 1-2 font styles and colors that are easy to read. Ideally, you want your infographic style and design elements to match your website. 

5) Include Contact Information 

Lastly, don’t forget to include the necessary information in the footer of your infographic! This includes your business name, website, address, email, and phone number. You should also add clickable social media icons so that your viewers can easily follow your business. 

Using Infographic Tools in 2019

Whether you want to share your infographic in a blog post, on social media, or both; it’s important to follow these tips for a high quality design. With all of the easily accessible online tools, you don’t have to be a professional graphic designer to make data visualization that attracts new leads.

Want to learn more about creating infographics in 2019? Chat with our professional team of content creators! 

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Writing a Landing Page That Converts https://www.itvibes.com/blog/digital-marketing/writing-a-landing-page-that-converts/ Fri, 19 Jul 2019 15:00:37 +0000 https://www.itvibes.com/?p=19155 Landing pages are an effective tool used in digital marketing for lead generation. The overall goal of a landing page is to convert the page visitor into a sale for your business. While the concept is simple, having a high conversion rate on a landing page is done through essential but tedious content marketing strategies.  […]

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Landing pages are an effective tool used in digital marketing for lead generation. The overall goal of a landing page is to convert the page visitor into a sale for your business. While the concept is simple, having a high conversion rate on a landing page is done through essential but tedious content marketing strategies. 


Not getting the results you want from your landing pages? Here are some tips on how to write a landing page that converts!
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So how do you get website visitors to convert once they’ve landed on your website? While it depends to some extent on the consumer demographic, there are rules you can apply to your writing techniques which will boost your conversion rates in no time! Let’s take a look at some of the most important factors that make a landing page convert accordingly.

The Power of Social Proof

What’s better proof of a great product than a happy customer? Let your testimonials do the talking for you. If you’ve got great reviews coming in through Google and other social media platforms, you should be posting them on your landing pages for new leads to see! Consumers are more likely to trust your brand if you’ve got proof of other satisfied clients under your belt. Using social proof in your online marketing strategy is a great tool for conversion rate optimization

Remember to Sell, Not Tell

Think about the pain points that your potential customers have and how you can resolve their issue better than your competitor can. Focus on the benefits that clients are getting out of your product or service instead of explaining to them what it is your product does. If they’ve come to your landing page, chances are they already know what it is they’re looking for. Your job, once your target audience has reached your landing page copy, is simply to make them click the CTA button you’ve provided them with. 

Pro Tip: Use bullet points in your landing pages to simplify information. You want your page visitor to get what your service is without having to read too much! 

Create a Call to Action You Can Count On

When writing blog posts, use a call to action at the end so that your reader knows to follow social media to see related posts. In a sense, the act of reading a blog, clicking on the link to social media, and following the account is similar to a conversion. The reader enjoyed the blog, and so when prompted to follow for more, they completed the action. 

When you’re creating your landing page, have a clear call to action that everything in the page can revolve around. For example, “Get a Free Quote” prompts the customer to want their free quote on your service once they understand the benefits that they will get out of it. By clicking the button and filling out the fields, your page visitor has now been converted into a potential sale!

Writing a High-Converting Landing Page

At the end of the day, boosting your landing page conversion rates will take lots of practice and testing to get just right. Remember to promote yourself on social media and ask for reviews from satisfied customers so that you always have new social proof for your pages. Keep your writing simple and focus on the benefits of your product, not the description of it. And lastly, have a clear call to action that will help your page flow to its end goal.

Join the conversation to learn more about optimizing your landing pages!  

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Maintaining a Professional Business Image on Social Media https://www.itvibes.com/blog/social-media-branding/maintaining-a-professional-business-image-on-social-media/ Fri, 19 Jul 2019 14:00:17 +0000 https://www.itvibes.com/?p=19161 For maximum online visibility, it’s all but required now to maintain your business’s presence on social media platforms. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, potential customers look for businesses on social media now more than ever. Unfortunately, it’s no secret that business social media accounts don’t always do well. Either they don’t get enough […]

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For maximum online visibility, it’s all but required now to maintain your business’s presence on social media platforms. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, potential customers look for businesses on social media now more than ever. Unfortunately, it’s no secret that business social media accounts don’t always do well. Either they don’t get enough attention, or they attract the wrong kind of attention.

In our internet-driven world, presenting a professional image through your business’s social media accounts is absolutely critical to success. While there’s no rigid set of guidelines to professional social media, we can learn a few important dos and don’ts from general trends. Let’s take a look at the best ways to present a professional image through social media.


Your business’s social media should be just as professional as your face-to-face interactions with customers.
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Don’t Let Mistakes Slip Through

As plenty of brands and individuals alike have discovered, a potentially embarrassing or offensive social media post can be avoided with a simple check for spelling or grammatical errors. Aside from the potential for looking silly, you could cause people to doubt your business’s abilities. After all, if you misspell words regularly online, how do your clients know you won’t be similarly careless elsewhere? Before you put anything on your business’s social media account, double-check it yourself and have another proofread if you’re able. Don’t let any mistakes get through.

Pro Tip: Using a social media scheduler, save your posts as drafts ahead of time. Later, review the drafts for any common errors.

Listen to Your Audience

Social media receives plenty of feedback, and not just in replies. How many likes, shares, or clicks is each post getting? Too little engagement could mean either that you aren’t promoting your online image enough, or that your content can’t keep your audience’s attention. Keep an eye on which of your posts get the most attention and continue producing similar content to appeal to your targets.

Be Careful What You Promote or Criticize

This principle is twofold. First, regardless of your personal beliefs, you have to recognize that not everyone will agree with you. Keep political, religious, or other polarizing social media content to a minimum. The last thing you need is people associating a hot-button controversy with your brand and damaging your online reputation.

Second, be mindful of which occasions or people to use in your online promotions. As Cinnabon learned when Carrie Fisher passed away, the death of a beloved icon is not an invitation to promote your brand or product while ostensibly paying homage. Be mindful of your audience’s taste and avoid coming across as insensitive when dealing with serious events.

Social Media Professionalism

When potential customers search your business’s name, the first page of results will often promote your various social media presences. Along with your website, these are often a customer’s first impression of your company and values. It’s always in your best interest to present a professional, approachable online image to encourage customers to trust you.

Do you want to learn more about maintaining a professional image on social media? Connect with us for a detailed analysis of your online presence.

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