Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Fri, 20 Apr 2018 15:25:17 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 The Incredible Value of Smart Email Marketing https://www.itvibes.com/blog/marketing-automation/the-incredible-value-of-smart-email-marketing/ https://www.itvibes.com/blog/marketing-automation/the-incredible-value-of-smart-email-marketing/#respond Fri, 20 Apr 2018 15:25:17 +0000 https://www.itvibes.com/?p=16080 What’s the first thing you do each morning? The last thing you do before bed? If you’re like 80% of the US population, you check your phone first thing every morning and just before bed every night. In essence, your phone and what it contains is on your mind (even subconsciously) constantly. Misconceptions About Email […]

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What’s the first thing you do each morning? The last thing you do before bed? If you’re like 80% of the US population, you check your phone first thing every morning and just before bed every night. In essence, your phone and what it contains is on your mind (even subconsciously) constantly.

Misconceptions About Email Marketing

One of the biggest misconceptions about email marketing is that it doesn’t work anymore. In actuality, email marketing sees an average ROI of 122%, higher than any other form of marketing, including social media.


The problem with email marketing isn’t that it doesn’t work, but that many marketers aren’t doing it right.
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There’s a clear yet misunderstood distinction between smart email marketing and spam. One will see high ROI, the other may get you suspended or blacklisted by your email service provider. Here are a few tips to help you avoid creeping into spam territory:

Use Your Lists Wisely

Where did you get your email contact list? A good list should consist of customers or potential customers who signed up with the understanding that they would be receiving email correspondence from you. If you’re sending emails to people who aren’t expecting to hear from you, or (gasp) email addresses from a purchased list, expect to see your spam complaints go up. Your emails are viewed as direct correspondence from your business, so spammy emails will reflect negatively on your entire brand

Personalize

A little personalization goes a long way. Even adding a first name can give recipients pause when they’re scrolling through their inbox. The more targeted your email is, the less likely it is to end up in the Spam or Promotions folder. A powerful aspect of marketing automation, emails triggered by a customer or lead are far more likely to be read. Someone who added items to their online cart only to get sidetracked may need a reminder email to rein them back in.

Avoid Sales Language

Once your email has made it to the recipient’s inbox, you’re golden, right? Wrong! There are many reasons an email will go ignored, but one of the biggest is an overly ‘salesy’ tone. There’s no reason to read the email if the subject line gives it all away. If your business of offering a special, use the subject line to tease.  Consider these examples and ask yourself which email you’re more likely to open:

“HUGE BLOWOUT THIS WEEKEND ONLY! 20% OFF EVERYTHING!”
OR
“Hi, Sarah! You’re not going to want to miss what we have in store for you this weekend!”

Heed Analytics

Your email marketing reports offer a treasure trove of valuable analytics for your marketing team. Bounce rates can identify problems with your contact list, email format or previous spam rates. A high sent rate but low open rate may signal a weak subject line, or be your first hint that your emails aren’t ending up in the inbox. Study your reports and use them to tailor your email marketing strategy for maximum results.

A Smart Tool When Used Properly

Sending mass marketing emails, while tempting, won’t get you the results you want. More care than ever must be given to ensure that emails are personalized, targeted and human. Always put yourself into the position of the recipient. Is the email offering them anything of value? Will they be able to read it and see the images on their smartphone? If not, you need to rethink your strategy. 
Contact Us to learn more about marketing automation and email marketing solutions to suit your brand.

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Keyword Targeting: A Quick & Easy Guide to Writing for Search Engines https://www.itvibes.com/blog/search-engine-optimization/keyword-targeting-a-quick-easy-guide-to-writing-for-search-engines/ https://www.itvibes.com/blog/search-engine-optimization/keyword-targeting-a-quick-easy-guide-to-writing-for-search-engines/#respond Fri, 20 Apr 2018 04:07:04 +0000 https://www.itvibes.com/?p=16073 If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know which phrases are driving more traffic. You want […]

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If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know which phrases are driving more traffic. You want to capitalize on that so you set up a blog and get ready to publish weekly articles targeting those keyphrases. But how can you possibly use keyword targeting when you’ve never had any SEO training? It’s true that SEOs are highly skilled at keyword targeting and on-page SEO, but if you know how to write at all, you too can write an optimized blog.

5 Easy Ways to Write Intuitively with Keyphrases

SEO copywriting is more intuitive than you think. Sure there are algorithms and Google releases those “scary” updates periodically. But if you are writing for humans first, Google will follow. Let’s start with some basics. As a writer, you should catch on quickly. (If you are not a writer, this blog is not for you. You’ll want to start with something even more basic like this copywriting blog.) Let’s explore …

1) Choose One Focus Topic for Your Piece

Just like any school paper or story, you will want to center your article or web page around one main topic. This topic (or keyphrase) ideally should be one that is searched for by a lot of people each month with little competition. With keyword targeting, you will get better results if you go after key phrases that are not being targeted by too many people. The less content being shared on that topic, the better chances your content will be able to rise to the top of search engine results. SEOs like me have many tools that can be used for this research and have spent countless hours learning all the tips and tricks of the trade. But, with a little digging and critical thinking, you can determine which phrases in your industry are popular by using Google Search, Google AutoSuggest, and Google Ad Results.

Google Search: Type in your search query and see what similar phrases pop up the most.

Google AutoSuggest: Start to type in your search query and see what auto-populates in the search bar. Google will suggest various searches based on what others are typing into that box.

Google Ads: Notice which similar phrases are being targeted in the Google Ads at the top and bottom of your search results. People are paying good money to target those key phrases, so that will tell you that they hold value.

Once you have your main key phrase to focus your article around, you can start to write the piece.

2) Break into Subtopics

The first thing you should do when you start any blog is to break your topic down into mini-topics. These will become the subheadings of your article. (You may even find that your blog can be broken down into several blogs. That’s great! Now you have a series.) When you think of subtopics, run them through Google just like your main key phrase and make sure you have a good version of the topic. These become secondary keyphrases for your article, adding more SEO value and giving your blog a chance to be found for multiple key phrases. Hint: All secondary key phrases should tie back to the main topic! This breakdown should be an intuitive part of the blog writing process. How many outlines have you written before starting an academic paper? I thought so!

3) Use Synonyms and Long-tail Keyphrases

One mistake that SEO novices make is to use only one variation of your main keyphrase throughout the blog or web page. If done too much, this can actually raise a flag with Google because it looks spammy. Instead of littering your copy with the same phrase over and over (which BTW, will BORE your audience!) do what any great writer would do … use synonyms! Synonyms are another intuitive (almost second nature really) tool that writers use to keep their piece interesting. It’s also a way to add more SEO juice to your article! Closely related to the synonym and not to be forgotten are long-tail key phrases. Long-tail key phrases are exactly what they sound like. If you find a key phrase that holds a lot of SEO value, you can capitalize on it even more by using a long-tail version. Many highly searched key phrases are super competitive. If you hone in on what your target audience is really looking for, long-tail key phrases allow you to target them more effectively while lowering the number of sites competing for that space. For example: If I wanted to write about content marketing which has a search volume of 18,100 and medium competition, it would probably be more effective to target digital content marketing which has a search volume of 480 and low competition. (If you notice, I am still using the phrase ‘content marketing’ but I’m also taking advantage of the search potential of the long-tail version ‘digital content marketing’.) Using long-tail key phrases might sound intimidating at first, but once you get used to the idea, the strategy gets easier and makes a lot of sense! In fact, if you are already a writer, it’s very likely that you already use long-tail key phrases and just don’t know it.

4) Think Semantics

Which words are semantically related to your main and secondary key phrases? If you need a crash course on semantically related words, think of the word bus. What words are related? What I come up with is drive, road, seats, horn, driver, kids … and the list goes on. What words do people also use when talking about your key phrase. Including those words makes a lot of sense too and this also something you probably already do as a writer!

5) Write First, SEO Later

Another HUGE rookie mistake that writers make when optimizing their content is to think too much about the SEO part first. There is a very popular saying in content marketing and probably one of the greatest SEO tips you will ever hear. Write for humans first and search engines will love you! I’ll let you in on a little secret … Google only changes their algorithms to prevent content from ranking that is not relevant or engaging to humans. They want people to use their search engine to find relevant and accurate results to their queries. That’s why you should write your very relevant content in an engaging way before you ever begin the SEO process. Once you’ve finished, perform your SEO checks during the editing process. You will wind up with much better content that’s easy to read and more likely to be shared.

Learn More About Keyword Targeting

A single blog post is nowhere near enough space to share what you need to know about keyword targeting. To learn more about how to use your blog to effectively reach your audience, Contact us and ask to speak with an SEO Content Writer. We would love to share more information about how you can grow your business with SEO.

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3 Ways To Be A More Successful Small Business Marketer https://www.itvibes.com/blog/business-marketing-tips/3-ways-to-be-a-more-successful-small-business-marketer/ https://www.itvibes.com/blog/business-marketing-tips/3-ways-to-be-a-more-successful-small-business-marketer/#respond Sun, 15 Apr 2018 22:41:43 +0000 https://www.itvibes.com/?p=16059   Are your marketing efforts going unnoticed? Are you spending hours of precious time on crafting content, only to be unsuccessful? Don’t lose hope! Every business owner has been there. The good news is, with a little guidance, you can become a better small business marketer in no time. Begin Improving Your Marketing Skills Ready […]

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Are your marketing efforts going unnoticed? Are you spending hours of precious time on crafting content, only to be unsuccessful? Don’t lose hope! Every business owner has been there. The good news is, with a little guidance, you can become a better small business marketer in no time.

Begin Improving Your Marketing Skills

Ready to jump in? Get started with these three tips for small business marketers that will bring you increased results.

1. Watch Your Competition

One of the best ways to make your marketing thrive is to keep an eye on your competitors. Watch what they’re doing on social media and follow suite or even better, develop more creative content. Compare competitor websites to determine who has more lead generations, updated material, and SEO integration.

It’s also a good idea to be aware of any new products and services your competitors are offering. To stay in the game, you need to be providing the same or more solutions at a higher quality.

2. Ask For Testimonials

Many business owners don’t prefer to ask their customers for reviews or testimonials. However, if you can step outside of your box, the benefits will quickly follow. It’s not showing off to talk good about your brand (maybe just a little; but, in business, it’s essential). When you hear kind words from a client, ask them to share it on social media or Google.

For an even more powerful marketing piece, ask them to shoot a short video testimonial. Then, put it on your website for a dynamic approach to video marketing that will have your audience liking, loving, and sharing.

3. Be An Industry Leader

If you are dedicated to educating your audience and building relationships, becoming an industry leader will come naturally. Aside from the two techniques above, here are some additional methods to consider.

  • Be active on social media
  • Provide useful and informative industry content
  • Maintain consistent branding
  • Don’t be afraid to stand out!
  • Remember, write for your audience first and Google second

Watch Your Business Thrive

Being a small business marketer can be tough. It requires a lot of time and commitment. However, by utilizing these three strategies, you can quickly be on your way to success! If you still need help developing a plan, contact ITVibes. Our knowledgeable team can help your business grow!

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Marketing for the Long Run: Understanding Your Customer Lifecycle https://www.itvibes.com/blog/business-marketing-tips/marketing-for-the-long-run-understanding-your-customer-lifecycle/ https://www.itvibes.com/blog/business-marketing-tips/marketing-for-the-long-run-understanding-your-customer-lifecycle/#respond Fri, 13 Apr 2018 15:15:15 +0000 https://www.itvibes.com/?p=16044 A customer lifecycle is the story of your customer’s relationship with your brand. Like any relationship, the customer lifecycle is marked by various arcs, phases and periods of activity. The customer journey isn’t linear, as they may discover your brand in the selection phase, then decide to go another direction before circling back around and […]

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A customer lifecycle is the story of your customer’s relationship with your brand. Like any relationship, the customer lifecycle is marked by various arcs, phases and periods of activity. The customer journey isn’t linear, as they may discover your brand in the selection phase, then decide to go another direction before circling back around and initiating a sale.

With so many brands fighting for your customer's attention, yours must provide something that others don’t.
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How Social Media Changed the Customer Lifecycle

Before social media, customers didn’t have much recourse if a transaction went bad. They also didn’t have an outlet to provide positive feedback. Today’s consumer is empowered, which has changed the marketing landscape significantly. Customers now expect a level of convenience and transparency that is challenging businesses and customer service professionals like never before.

Awareness

In the beginning, your customer is simply a prospect who may or may not be aware of your brand at all. Your job is to first make them aware of your product and brand with marketing automation techniques and strong search engine rankings. This awareness is the initial phase of your customer lifecycle. They have just searched for a product or service on the internet and are in the process of browsing.

Research

In the next stage, your potential customer is getting more in-depth with their research. They’re comparing websites and services, learning more about what they want and what other people are saying about it. They’re reading blog posts and articles discussing the products or services they’re looking for to pin down the best options for their requirements.

Selection

As your customer narrows down their options, they’ll be reading testimonials and reviews and may reach out to your sales team via social media or your website if they like what they see. This is where your sales management strategy will prove its worth. If your customer has questions, they’ll want them answered immediately. You have a very limited space in which to capture their attention, so having a feature like live chat on your website can be the difference between making the sale or not.

Satisfaction

You got the conversion, congratulations! Your marketing strategy and product beat out the competition and you now have a new customer. This is the stage of the lifecycle that can make or break the work you’ve already put in. Maybe your customer has signed a contract, but you still need to follow through promptly and courteously.

Retention

A satisfied customer can be a return customer, so it’s important to continue to cultivate that relationship. Doing so will not only increase the chance that they’ll be back, but that they’ll refer family and friends to you. A good customer experience fuels the consideration process by helping to drive traffic from new customers to your business.

Customer Life Value

The Customer Lifetime Value (CLV) is a prediction of the total revenue a customer might generate in the future across their entire customer lifecycle. Usually calculated using average order value, purchase frequency, and customer value. While there are incredibly sophisticated algorithms to calculate CLV, using even a simple estimation will give your sales and marketing team greater awareness of the value each customer provides over time.

Your Best Advocates

In today’s digital market, the lead generation process is no more critical than the post-sales process. Finding your customers will do you no good unless you provide the highest quality product and service. While you can’t control the customer lifecycle, if you focus on delivering the best customer experience imaginable, your advocates will drive sales for the company long after their purchase is made.

Contact Us to learn more about using your customer lifecycle and CLV to develop an unbeatable marketing strategy.

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ITVibes and Lonestar Community College Team Up for Google Advertising Seminar https://www.itvibes.com/blog/community-event/itvibes-lonestar-community-college-team-google-advertising-seminar/ https://www.itvibes.com/blog/community-event/itvibes-lonestar-community-college-team-google-advertising-seminar/#respond Thu, 12 Apr 2018 14:45:57 +0000 https://www.itvibes.com/?p=15956 ITVibes is proud to host this month’s Business Success Seminar with Lonestar Community College. Sales & Marketing Director Siva Yennetti will discuss content marketing for Google advertising. Namely, what to say and how to say it. Lonestar Community College Small Business Development Center The Lone Star College Small Business Development Center (SBDC) provides free and […]

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ITVibes is proud to host this month’s Business Success Seminar with Lonestar Community College. Sales & Marketing Director Siva Yennetti will discuss content marketing for Google advertising. Namely, what to say and how to say it.

Lonestar Community College Small Business Development Center

The Lone Star College Small Business Development Center (SBDC) provides free and confidential business advising services in north Harris and Montgomery County. Their goal is to help businesses succeed by providing professional management advising and training. As part of that mission, they offer many programs and seminars aimed at professional networking and business development.

Google Advertising: What to Say & How to Say It

Google advertising is a great marketing tool for small business owners. The versatility and targeting capabilities mean that you can show an ad for your business to people who are searching for that specific type of business at that very moment AND who are looking for businesses in your area. Using his years of experience with search engine optimization and digital marketing, Siva Yenneti will show you how to phrase your advertising to engage your audience and convert them into customers.

Influencer Marketers

Brands flock to influencers to help sell their products and services to engaged audiences. This trend isn’t expected to stop anytime soon. Influencer marketing will continue to be a driving force for brands looking to grow their audience and improve sales through social media. Learn how you can take advantage of influencer marketing by piggybacking onto these influencers.

Register Now!

In this increasingly digital age, it’s crucial that you understand the online tools available to you. Don’t miss this opportunity to hone your marketing skills and boost your business. The seminar will take place on April 25, from 8:30 to 10:00 am at the Lake Houston Area Chamber of Commerce. Tickets are free but seats are limited, so reserve your spot today!

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How to Use Keywords Effectively in Blog Posts https://www.itvibes.com/blog/content-strategy/how-to-use-keywords-effectively-in-blog-posts/ https://www.itvibes.com/blog/content-strategy/how-to-use-keywords-effectively-in-blog-posts/#respond Thu, 05 Apr 2018 15:14:30 +0000 https://www.itvibes.com/?p=16025 Writing a blog is fairly cut and dry. You expound upon a relevant subject that gives the reader something of value (usually information) for their time.  But even the best writers get confused by the ever-shifting winds of Google. Where do you put your keywords? How many should you use? These questions have been answered […]

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Writing a blog is fairly cut and dry. You expound upon a relevant subject that gives the reader something of value (usually information) for their time.  But even the best writers get confused by the ever-shifting winds of Google. Where do you put your keywords? How many should you use? These questions have been answered very differently over the years, and they’ll likely change in the future.

How to Use Keywords

Well researched and placed keywords are what separate Search Engine Optimized (SEO) content from web content. These keywords help search engines identify the relevant content you are posting to your website.


In order to gain strong SEO results, it’s important to know how to use keywords and where to put them.
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Generally speaking, your primary keywords should appear in the article title, heading, meta description, and at least once in the first few paragraphs of your content. Your secondary keywords should appear in the body of your article, as well as in the image title and alt tag (if you include an image, which you should). 

Use Keywords That Make Sense

Keyword stuffing or placing unrelated keywords throughout a mediocre post will not win you engagement or conversions. Part of SEO is the process of integrating your keywords into engaging and relevant content that informs your readers about the subject matter. It doesn’t matter how many keywords you use, if the content is lackluster, it won’t get shared or liked, or read at all. If you’re not sure how your posts are performing, check the bounce rate. Also known as an “exit rate” this will show you how many people left your post without exploring the site further.

Don’t Misrepresent Links

It’s important that you use secondary key phrases in a way that doesn’t mislead readers.This can be difficult at times, especially if you’re writing for a client that has very few website pages to link to. Still, it’s just bad practice to phrase something in a way that is meant to work in a link that isn’t relevant.

Always Opt For Quality

If faced with a choice between quantity and quality, always choose quality. As Google algorithms become more refined and sophisticated, posts that don’t make sense or are long for the sake of being long are quickly sniffed out. Think of Google as your English teacher, able to identify plagiarism and nonsensical paragraphs penned for the sake of length.  

Using Additional Keywords

When you think of secondary keywords, you likely imagine the 2-3 words or phrases you plan to link to. However, you can beef up your post with many additional keywords that aren’t linked to anything. As long as they’re still relevant to the content, it will only enhance your SEO and make it easier for Google to understand what you’re writing about.

Primary Vs. Secondary

Potential customers enter primary keywords on search engines every time they search for something. A brand management company should quickly identify that fact that potential clients are searching things like, “Updating my web design” or “What is SEO?” Understanding those common searches help identify what primary key phrases you should be utilizing. Secondary keywords relate to and enhance the primary keyphrase, and help Google efficiently rank your page.

A Winning Keyword Strategy

Effective keyword use starts with thorough research and an understanding of keyword strategy. Once you’ve mastered these concepts, you’ll be better equipped to turn your content into a powerful marketing tool. 

Contact Us to learn more about search engine optimization and web content strategy.

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4 Posts That Will Get You More Social Media Engagement https://www.itvibes.com/blog/social-media/4-posts-that-will-get-you-more-social-media-engagement/ https://www.itvibes.com/blog/social-media/4-posts-that-will-get-you-more-social-media-engagement/#respond Mon, 26 Mar 2018 18:02:38 +0000 https://www.itvibes.com/?p=15986   Are you working hard at building a social media audience, but not getting the results you want? You may need to reconsider the type of content you’re sharing. Increasing social media engagement requires a precise strategy that will change with industry standards and current events. You should create a calendar with a plan for […]

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Are you working hard at building a social media audience, but not getting the results you want? You may need to reconsider the type of content you’re sharing. Increasing social media engagement requires a precise strategy that will change with industry standards and current events. You should create a calendar with a plan for the content being shared, what time and day it will be posted, and what images will be used. This is a vital starting point for ensuring your engagement rates grow.

Boosting Likes, Comments, and Shares

If you are making posts to social media every day, but it seems like you aren’t getting anywhere, try these four types of posts that will help you get more social media engagement.

1. Show Off Your Company

Don’t be afraid to show the world your business and its personality. People connect with personal feelings and stories, so share away! Here are a few ideas for what type of content you can use to post company updates.

  • A new product or service offering
  • New employees
  • Employee promotions or awards
  • Company awards and recognitions
  • Articles or media pieces referencing your company
  • Expanding office space or moving buildings
  • Volunteering in your local community
  • The “day to day” operations involved in your business

2. Share Testimonials

People want to hear what others are saying about your business, and it also gives you the opportunity to brag a little about your company. Keep an eye on your reviews from social media channels, Google, and any other sites you a part of, such as Yelp. As you see a good review, share it on social media for your audience to see. Thank the user for their kind words and offer for them to visit you again. People love liking and commenting on these positive posts, just be sure to avoid sharing them too often.

3. Offer a Giveaway or Discount

Everyone loves free stuff! If you can’t give away a product or service, offer a discount. Create a fun post that markets your sale or giveaway and the instructions, while remembering to keep it simple.

For example, you could say, “In honor of National Coffee Day, we’re giving away one FREE gift card to use at our coffee shop! Share + Like + Comment to be entered to win. The winner will be selected on (Insert date). Good luck!

Always be sure to include engaging photos that are high-quality and accurately represent the text being shared with it. Having an image that is grainy or doesn’t make sense with the post being made will only confuse your audience.

4. Stream Short Live Videos

As a society, our attention span is rapidly decreasing. That’s why choosing to post a video to your social media platforms is always a good idea. You can stream a live Facebook video of almost anything, just remember to keep it fairly short. Most people won’t tune in to a lengthy video that drags on. Here are some content ideas for streaming your live videos:

  • Walk through your new office space or newly renovated building
  • When decorating for holidays, show everyone your creative setup
  • Record a few minutes of a presentation or meeting that has valuable information for your audience
  • Demonstrate how to use a product that you sell

 

Your Audience Will Fall in Love With Your Business

The only way to make your audience love your business is to maintain consistent branding and share your personality with the world. As a business owner, you may not find the time to do this yourself. Hiring a social media management expert can get you the engagement needed to spread brand awareness and grow your audience. Contact ITVibes to learn more about how we can help you build a solid social media strategy that works!

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5 Tips to Combat Content Creation Burnout https://www.itvibes.com/blog/brand-management/5-tips-to-combat-content-creation-burnout/ https://www.itvibes.com/blog/brand-management/5-tips-to-combat-content-creation-burnout/#respond Fri, 09 Mar 2018 15:58:28 +0000 https://www.itvibes.com/?p=15948 Content encompasses all information and experiences aimed at a specific audience. Content can be conveyed through virtually any medium, including videos, blog posts, news articles and social media posts. Regularly creating content requires diligence, research, preparation and a certain degree of connectedness. Warning Signs of Burnout Burnout is not unique to any particular industry. Whether […]

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Content encompasses all information and experiences aimed at a specific audience. Content can be conveyed through virtually any medium, including videos, blog posts, news articles and social media posts. Regularly creating content requires diligence, research, preparation and a certain degree of connectedness.

Warning Signs of Burnout

Burnout is not unique to any particular industry. Whether you’re a baker or a business owner managing your own marketing, high demand and the need for consistent production can make a person feel as though they’re in a vacuum. Perpetual fatigue, a lack of motivation and disinterest in your work can all signal the beginning stages of burnout. 

1) Treat the Disease

When it comes to content burnout, treat the disease, not the symptoms. If you are exhausted and unfocused, caffeine will only get you so far. Unless you identify and fix the core issue, you’re essentially putting a band-aid on a bullet hole. As soon as you begin to feel the beginning stages of burnout, it’s time to make meaningful changes. 

2) Unplug

In the marketing industry, most will admit to having an unhealthy attachment to analytics. When you post something or launch a new campaign, you probably find yourself constantly checking on it. Perhaps you handle social media content and have a hard time ignoring the stream of notifications. Whatever the case may be, unplugging from technology can greatly reduce anxiety and prevent over-consumption. As content creators, one would think that most of your time is spent creating, but due to the accessibility of other content, many creatives find themselves in a spiral of over-consumption masked as research.

3) Delegate

In the past, burnout was worn like a badge of honor; proof that you’d worked yourself into poor health and bad habits. Modern employers recognize that burnout increases turnover, decreases employee productivity and creates a generally miserable environment. With that in mind, delegation can help ease the burden of workload and prevent burnout before it takes hold. Delegation is not the same as dumping your workload but should involve an efficient reshuffling of tasks. Doing so can empower subordinates to create their own content, which will only improve productivity and quality. 

4) Find a New Angle

If you write your own content, you may find yourself approaching content creation from the same angle, week after week. This gets boring not only for you, but for your audience. Try to find a new angle to explore. If your business produces medical products, take a break from churning out technical information aimed at distributors and try producing content from a human angle. Who uses your product? What conditions might they benefit?

5) Don’t Make Big Decisions

One of the worst aspects of burnout is that it hinders your ability to produce high quality, original content. You may feel as though you just can’t do it anymore, which can make the temptation to quit very appealing. Take a breath and step back. Remember that burnout is temporary and usually very easily reversed. Refrain from making big decisions under the stress and strain you’re feeling. if you’re a business owner trying to juggle it all on your own, consider using a brand management company to handle content creation for you. 

Burnout Recovery

The first step to burnout recovery is to take control of the situation. Start small, making a daily task schedule and sticking to it. If you know that from noon to 2pm you should be researching keyphrases for search engine optimization, turn off any email or social media notifications and focus solely on the task at hand. Prioritize deadlines to ensure that the most important work always gets done.  

Maintaining Balance

Setting boundaries and maintaining a good work/personal life balance is crucial to avoid burnout. Before admitting to burnout, you might feel like you’re holding your breath, waiting for the bottom to drop out. When you’re finally able to talk about it openly and determine a course of action, it’s like you’re finally able to exhale. While you may feel embarrassed by your perceived lack of efficiency, admitting to burnout can provide the tools and support you need to overcome it.

If you’re struggling with burnout and need help with your content creation, Contact Us.

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5 Ways To Create A Content Marketing Plan That Works https://www.itvibes.com/blog/content-marketing/5-ways-to-create-a-content-marketing-plan-that-works/ https://www.itvibes.com/blog/content-marketing/5-ways-to-create-a-content-marketing-plan-that-works/#respond Tue, 06 Mar 2018 19:09:25 +0000 https://www.itvibes.com/?p=15935   According to CMI’s 2018 B2B Content Marketing Benchmarks, Budgets and Trends report for North America, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. The most effective allocate 42%, and the most sophisticated/mature allocate 46%. Also, 72% of B2B marketers, as in years past, continue to be heavily focused on […]

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According to CMI’s 2018 B2B Content Marketing Benchmarks, Budgets and Trends report for North America, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. The most effective allocate 42%, and the most sophisticated/mature allocate 46%. Also, 72% of B2B marketers, as in years past, continue to be heavily focused on creating engaging content, citing it as the top priority for their internal content creators over the next year.

What do all of these statistics suggest? In a nutshell, it means content is a vital component of a marketing strategy. You should spend the budget necessary for quality content marketing that will give you the results you want such as attracting more relevant audiences and turning it into a lead generation machine.

Creating an Engaging Content Marketing Plan

Although it may seem daunting to begin creating content for your audience, the value far outweighs the hurdles. Start with these five ideas for creating engaging content that will attract targeted visitors, keep them interested and coming back for more!

1. Blogs

If you are a business owner or work in marketing, you have probably heard lots of buzz about the importance of blogging. It’s true, the benefits of a business blog are extensive. It’s a part of your SEO strategy that will do the following things:

  • Bring more visibility to your website through search engines
  • Allow for interaction with visitors
  • Be a source of information in your industry
  • Adds a personal and human touch to your marketing strategy

2. Videos

Who doesn’t love a good video? They are engaging, interactive, and fun! The key to video marketing is to hire a quality videographer who has experience in creating visual media for business and marketing purposes. Your audience is more likely to click on a video than any other piece of content. Share it on all of your social media platforms and post it on your website for everyone to share.

3. E-Books

An e-book is an electronic document that contains multiple pages with graphics and text displaying useful and relevant information. One of the biggest benefits of an e-book is the ability to capture lead contacts upon downloading. Someone visiting your website will fill out a short form to get the free e-book. This information gives you email addresses and phone numbers for your sales team to enter into a marketing automation funnel.

4. Newsletters

An electronic newsletter is sent to a list of contacts that have given their permission to receive your emails. The content should be relevant to current events and include snippets from your most recent blog posts. The data from these e-blasts allow you to see who is opening your emails, which links are being clicked, and how many new subscribers (or unsubscribes) you are getting. Try promoting any new products or services your business is offering or upcoming discount events.

5. Social Media

Many people may think social media is easy and there is little to no strategy involved. However, it’s an intricate content marketing piece that can quickly become a monster. Aside from the obvious headlines written for individual posts, graphics are a major part of creating engaging content on social media. Use these tips when generating content on Facebook, Twitter, Instagram, and LinkedIn.

  • Choose attention-grabbing images that are high-quality
  • Match your headline with the included photo
  • Cater your posts to each specific platform
  • Images could be your products, meeting new clients, giveaways and prizes, illustrations, graphs, and anything else your audience would enjoy seeing

The Power of Crafted Content

Now that you have a few tools and tips for generating captive content, it’s time to start your strategy. The hardest part is beginning; dive in and start testing the waters. Once you practice and see what works and what doesn’t, your content will grow with your business.

Finding the time and dedication for an effective content marketing plan can be difficult, especially as a business owner who wears many hats. ITVibes is a marketing agency who has the experience needed to make your marketing work. Contact us today for a consultation or to talk with a representative about your business goals.

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Successful PPC Campaign: Whats Involved? https://www.itvibes.com/blog/analytics/successful-ppc-campaign-whats-involved/ https://www.itvibes.com/blog/analytics/successful-ppc-campaign-whats-involved/#respond Mon, 05 Mar 2018 19:10:18 +0000 https://www.itvibes.com/?p=15925     What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we want to determine the value of digital marketing and how […]

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What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we want to determine the value of digital marketing and how it will impact our strategy. Also, we want our Ads to stand out from the competition and drive action quickly. This process involves a lot of moving parts and that is what we will be going over in today’s blog, the big picture.

Today is a no frills overview of what it takes to build a successful PPC Campaign.

Research- Before even beginning a Google PPC Campaign the first thing we do here at ITVibes is extensive research. Market research, competitor research, and keyword research are all vital components to a successful PPC Campaign.

Set Up The Account For Success – After the research, we begin implementing our strategy inside the Google Adwords account. We want to get off to the best start as possible so we want to set the account up with the optimal options right from the start. Tips to setting up an optimized PPC Campaign Include:

Targeting Demographics– In settings adjust the geo-location property to serve Ads “only in this location” to ensure spend is taking place where we want it to.

Organized Ad-Groups– Structured that is in-line with the Adwords Keyword Match Type Modifiers for that Ad-Group.

Optimal Keyword Input– We want to hit our converting market terms with our spend while budgeting our broad terms.

Ad-Scheduling– Particularly if running a limited budget then think about scheduling for high volume times and days. We don’t want our per day Ad-spend to be too thin.

Optimize and Improve– Once the research is done and the account set up, then we want to write excellent Ad-Copy. A/B test the Ad-Copy early and often. Include call to actions, value props, and specials to entice users to take action on your Ad.

Don’t Forget Strong Landing Pages– Optimize the landing page with a focus on lowering bounce rates and increasing action on that page. There is no point paying to drive traffic to an irrelevant or unfinished landing page.

Enable Campaign Tracking– From start to finish, PPC Management Campaign Tracking should be integrated. Part of the initial research includes understanding how conversions on the site are going to be tracked. We like to measure phone calls as a conversion with call tracking software, but we can track conversions on many things; button clicks, initiated live chat, subscribed newsletters. Without accurate conversion tracking we wouldn’t be able to determine how our successful PPC campaign is working.

Successful PPC Campaigns Don’t Build Themselves

This 5 point overview is not an in depth guide into how to build a successful PPC Campaign; instead it should be looked at as a primer. Each bullet point has many possible strategies and optimal choices but here you get a bird’s eye view of what is involved. So take this guide; and research how to do PPC research, then research how to make the right choices in setting up the account, then research how to write Ad-Copy, etc- so then when you have all the pieces you can build a worthwhile, high ROI Ad-Campaign right from the start.

If you’re an entrepreneur or an already established business looking to optimize, promote, and market on digital mediums; then consider contacting ITVibes, so we can build a solid strategy for your online brand.

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