Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Fri, 17 May 2019 14:30:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 https://www.itvibes.com/website/wp-content/uploads/2018/12/cropped-favicon-1-32x32.png Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com 32 32 The Incredible Value of Blogging for SEO https://www.itvibes.com/blog/content-strategy/the-incredible-value-of-blogging-for-seo/ Fri, 10 May 2019 15:00:03 +0000 https://www.itvibes.com/?p=18954 The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search engine optimization help boost your visibility online, but don’t forget about one of the biggest components of quality […]

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The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search engine optimization help boost your visibility online, but don’t forget about one of the biggest components of quality SEO: blogging.

Regardless of your industry, maintaining a blog will help your SEO rankings and user engagement with your website. Don’t neglect this crucial step to building a strong online presence! Let’s look at a few ways blogging can put you high in the Google search results.


How can a well-maintained blog help your business’s website get better SEO rankings? Learn the best strategies and advantages here!
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Chances for Link-Building

Links can serve several purposes in a blog post. First, internal linking will encourage users to explore your website and see what else you have to offer. Both the original blog post and the linked pages will ultimately get more visibility with this strategy.

Alternatively, external links can send your readers to an influencer website. While this doesn’t directly give more clicks to your website, it can show your users where you get your material and promote partner websites. Sometimes those websites will return the favor by linking back to you in their future posts!

Pro Tip: Well-written blog posts with good internal links will encourage readers to spend more time on your website. The more user engagement your site gets, the better it looks to Google, and the higher you’ll be in the search results list!

Longtail Keyword Optimization

Having a focus keyword for your blog post is an important first step, but it won’t do you much good without plenty of related and longtail keywords. A truly SEO-friendly post will take full advantage of different variations on its primary keyword. With the right keywords in the right amounts, you’ll be able to rank for plenty of popular search terms related to your topic.

Publishing Current Content

Google’s SEO algorithm looks at relevancy and publication dates as well as keywords. The more frequently you post and the more informative your content is, the higher you’ll rank in a page of search results. Your readers will appreciate the helpful, up-to-date information as well. Carefully plan your blog topics and publication times to keep your website both relevant and interesting.

Keeping Up With SEO Trends

SEO standards evolve with search engines and the internet itself. Make sure your blog evolves with the trends! Stay informed of new search algorithms or strategies, and consider hiring a brand management service to help you stay on top of new methods. With the proper work, your website will get the online visibility you need.

Let us help you develop a blogging strategy! Connect with us and see how we can help you build a quality website.

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Email Marketing Tips: How to Minimize the Number of Unsubscribes https://www.itvibes.com/blog/email-marketing/email-marketing-tips-how-to-minimize-unsubscribes/ Fri, 03 May 2019 16:32:25 +0000 https://www.itvibes.com/?p=18950 As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the positive results of email marketing. Email campaigns, when used correctly, […]

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As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the positive results of email marketing.


Are email campaigns part of your content marketing strategy? Here’s how you can send emails that reap positive results for your business. #emailmarketing
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Email campaigns, when used correctly, can be incredibly effective in reaching your target market. Although it may seem that your email subscribers open your email but aren’t acting, they will remember your brand when they need your specific products or services. Use your email list to share blog posts including great tips for your niche, also be sure to include a relevant call to action that takes your subscribers to your website or an optimized landing page. Don’t be discouraged when some people unsubscribe; expecting zero unsubscribes is unrealistic, but you can decrease the number of users who unsubscribe with these tips.

Organize Your Lists

Most software for email marketing such as MailChimp give you the option to arrange your audience with lists. Use this to your advantage. Organize your lists by industry so that you can spend time writing emails that target each industry.

For instance, if you are a brand management company, split your lists into broad lists such as:

  • B2B
  • B2C

From there, you can create even more focused lists such as:

  • Tech
  • Realtors
  • Oil & Gas
  • Outdoor living
  • Automotive
  • Contractors
  • Etc.

This gives you the opportunity to curate industry-specific emails with email subject lines for each market that you’re targeting.

The Buyer’s Journey Is Your Guide

When making a purchase, customers go through the buyer’s journey. Buyers go through three stages: awareness, consideration, and decision. Email campaigns are essential during the awareness stage. At this point, buyers are aware that they have a problem and your email campaigns will represent a solution. This will take buyers to the consideration stage where they will remember your emails when considering their options. Use your email campaign to monitor their buying patterns.

Pro Tip: Keep detailed records of the buyer’s journey in order to create a successful email campaign that produces the results you desire.

Don’t Spam Your Subscribers

There is such a thing as too many emails. If you’re sending emails that don’t have a useful purpose for your contacts, they’re more likely to unsubscribe. Also, if you’re flooding their inbox and they feel overwhelmed with your emails, they’re going to unsubscribe to free some space in their email inbox. Start by sending monthly emails and see how that works, move to bi-weekly, then weekly emails. Track your results and see what works best with your specific email lists.

Conclusion

Email campaigns can prove to be incredibly effective in attracting and retaining customers. Unfortunately, they can have the opposite results if not used correctly. Follow the above email marketing tips to create an email campaign that works!

Interested in learning more about using the best digital marketing strategies? Join the conversation to speak with our team of content & SEO experts!

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5 Types of Videos to Add to Your Content Marketing Strategy https://www.itvibes.com/blog/video-marketing/5-types-of-videos-to-add-to-your-content-marketing-strategy/ Tue, 30 Apr 2019 15:00:28 +0000 https://www.itvibes.com/?p=18967 If you haven’t added videos to your content marketing strategy, you should look into the types of videos that can really benefit your social media. A balanced video marketing strategy will help your brand to establish its online presence and gain traction in your community. There are many kinds of videos for you to try […]

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If you haven’t added videos to your content marketing strategy, you should look into the types of videos that can really benefit your social media. A balanced video marketing strategy will help your brand to establish its online presence and gain traction in your community. There are many kinds of videos for you to try out, and different benefits that come with each one.


It’s no secret that videos get quite the response on social media. Here are some videos you should be sure to include in your content marketing strategy!
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What Types of Videos Should You Be Creating?

At the end of the day, you have the creative freedom to make whatever type of videos you think your target audience will like. However, let’s take a look at some of the best types of videos to consider and how they can help your content marketing efforts the most.

  1. Live Videos
  2. Reviews
  3. Tutorials
  4. Educational
  5. Vlogs

1) Live Videos

Using the ‘go live’ feature on multiple different platforms is an effective way to connect with your audience directly. Live videos allow you to see who is watching your videos and how they are reacting to it. Some appropriate topics to cover would be behind-the-scenes of your establishment, live Q&As for your audience, and exciting product announcements.

2) Reviews

One of the most popular forms of videos that we see across YouTube, Facebook, and Instagram are review videos. We see trusted content creators reviewing products, services, and entertainment. Creating content doesn’t always start from scratch–you are capable of gaining a following on your videos by providing testimonials for your audience to be in on.

3) How-To Video Tutorials

You can create tutorials for consumers to learn how to use a product or service that your company provides. Be sure that your tutorials are easy to understand and entertaining enough to keep the viewer interested long enough to finish the entire video. “How-To” videos are one of the most commonly searched video topics on YouTube, making it a good video topic to look into making for your brand.  

4) Educational Videos

Informational videos will help with your brand’s search engine optimization. You can create topics that will inform your video viewers on that will relate back to your company and what it is you can provide for them. Educational videos are like blog posts in the sense that your viewers will search for them in order to learn something new or to gain a different perspective on something.

5) Vlogs (Behind-the-Scenes)

We’ve all seen plenty of vlogs on YouTube… but, how can they apply to a marketing campaign? Vlogging can be good for behind-the-scenes looks into what you do at your company and things like “a day in the life” type of videos that will give your viewers a personal insight of the people behind the camera. You can use the vlog approach to give a tour of your facility, respond to frequently asked questions, and record community events that will be on your social media for new visitors to see.

Don’t overthink your video production. Stick with a simple idea of what you want your call to action to be, and make sure that your video gets that point across.

Content Creation Meets Business Marketing

When thought out carefully and planned accordingly, creating videos for your brand’s social media platforms will do much more good than harm. Take your time in searching for similar videos that competitors or similar brands are doing to get the right idea of what works best in a content strategy setting. Online marketers are always looking for new ways to get a good response from their audience, so be open to change and new ideas!  

Want some more ideas for your content marketing strategy? Join the conversation to learn more about optimizing for digital marketing.

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Optimizing for Search Intent https://www.itvibes.com/blog/search-engine-optimization/optimizing-for-search-intent/ Sun, 28 Apr 2019 15:00:35 +0000 https://www.itvibes.com/?p=18934 When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling computers. That would indicate that Google’s algorithm missed what […]

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When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling computers. That would indicate that Google’s algorithm missed what you actually wanted to find on your search–your search intent.

Search engine optimization can boost your website’s visibility, but don’t stop there. You can attract traffic to your website and encourage visitors to stay longer by making sure you provide precisely what they’re looking for. You can optimize your website to satisfy user intent as well as basic SEO.


SEO is important, but don’t forget about user intent! If you’re consistently posting content but aren’t answering search queries, your #DigitalMarketing efforts could fail. Here are a few tips to produce quality content designed for search intent!
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Types of Searcher Intent

The vast majority of Google searches fall into one of three categories:

  • Navigational
  • Informational
  • Transactional

Navigational searches account for about 10% of all searches and refer to finding directions to a nearby location.

Informational searches, general questions or inquiries, make up 80% of all searches.

Lastly, transactional intent refers to searching for goods or services the user wants to buy. Transactional searches cover the final 10% of all Google queries.

What does your website have to offer Google users? Even if you rank high for your keywords, make sure you satisfy their intent as well.

Optimizing for Navigational Intent

Local SEO can help you out here. You should show people searching for your website that not only can you offer the product or service they want, but also that you’re close enough for them to visit your business. Build a detailed landing page with localized keywords, even in the URL when possible. In a nutshell, make sure your landing pages communicate clearly what your company does, where you’re located, and the customer base you can help.

Pro Tip: Help potential customers find your location by regularly using Google My Business.  This gives potential customers a clear picture of your location relative to them.

Optimizing for Informational Intent

Determine the most common search queries and questions that lead people to your website, then incorporate those terms into your URL, page title, and description. For instance, a pet store’s website might title one of their pages, “How Often Should I Take My Dog to the Vet?”, and several semantically related keywords from the title would appear in the URL and throughout the page itself.

Use subheadings to break up your content so that users can quickly browse the entire page to find the answer to their specific question. Since informational searches make up the vast majority of Google inquiries, optimizing your content to answer questions or provide information will significantly boost your visibility.

Optimizing for Transactional Intent

A Google user with transactional intent has already made the decision to purchase services, so they don’t need advertising or promotion anymore. For a product or service-focused landing page, avoid internal links or other distractions in your page design. Keep your text concise and easy skimmable with bullet points and emphasis on important aspects. Remember, the user is here to buy from you. Don’t put anything on your page that could make them second-guess their decision.

Don’t neglect your transactional page’s URL or title either. Returning to our pet store example, a transactional page might be called “The Best Bird Cages Under $100”. This title clearly indicates that the page is dedicated to steering the user toward a specific product to purchase, rather than explaining how to clean one of the birdcages. The page itself would contain a brief description of each cage, along with the price and a link to purchase.

Optimizing Your Content for User Intent

Basic SEO and keyword research will certainly improve your website, but you can’t forget to offer something of value to the users who find your site. Keyword intent can be just as important as the keywords themselves. By appealing directly to searchers’ questions or targets, you will attract more relevant traffic and boost your sales as well as your online visibility.

Focusing on digital marketing to a specific audience? We can help! Connect with us to speak to our SEO experts and improve your website.

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How to Enhance Your Visual Content for Social Media https://www.itvibes.com/blog/social-media-branding/how-to-enhance-your-visual-content-for-social-media/ Wed, 24 Apr 2019 15:00:19 +0000 https://www.itvibes.com/?p=18696 Visual content marketing is quickly taking over the online world. Big name brands are continuing to grow their online presence by creating effective visuals for their marketing strategy. In this smartphone-centered era that we live in, it’s nearly impossible to promote your brand online without the use of visual content such as photos, videos, and […]

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Visual content marketing is quickly taking over the online world. Big name brands are continuing to grow their online presence by creating effective visuals for their marketing strategy. In this smartphone-centered era that we live in, it’s nearly impossible to promote your brand online without the use of visual content such as photos, videos, and infographics.


With an estimated 84% of communications being visual, it’s a good idea to use images and videos in your social media strategy. Here’s how you can enhance your visual content for best results!
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How Can You Boost Your Social Media With Visual Content?

It’s simple enough to take pictures and post them to your social media platform; and even simpler to share a graphic or video that someone else has posted. What will really improve your social media marketing game is the work that you put into your visual content by customizing it to cater to your brand’s style. Here are some things to keep in mind when creating visual content for your social media:

  1. Keep your posts consistent
  2. Reuse your graphics
  3. Communicate emotion through images
  4. Organize your visuals
  5. Use visuals to display data
  6. Plan your content accordingly
  7. Relate to your audience

1) Keep Posts Consistent

You’ll want to find a style that works for your brand and run with it. Your visuals should contain the same font style that works with your website or logo on each post. Incorporate the same color scheme from your brand into your visuals so that people scrolling through your social media can visualize the theme that you want to illustrate.

2) Reuse Graphics

Having a template for your brand’s visuals can help you to keep things consistent. It will also help with your posting schedule, as you can base each post off of one customized graphic and change it up to fit the theme of that post. The different types of visual content that you post can all be made with the same idea in mind.

3) Communicate Emotions

Don’t be afraid to get a little emotional with your visuals. Social media posts work best when they invoke some kind of emotion from the viewer. You can communicate emotions through your images by using different colors such as red for anger, blue for despair, and orange for serenity.

4) Organize Visuals

While in blog posts you can set the alt text for your images to relate them back to your SEO, posting images on your social network might not give you the option for detailed image descriptions. Organize your visual content by including keywords, icons, and of course, your brand’s logo. This will give your followers a way to find what they’re looking for while scrolling through your social media.

5) Display Data

In general, it’s easier for people to visualize data than it is to read about it. Infographics are a great way to get data across to your audience, as the numbers in images accompanied by minimal text are much easier to grasp and understand immediately.

Pro Tip: If there’s something educational you’d like to promote to your audience that you think will be too wordy, try breaking it down into an infographic that can easily get the point across.

6) Plan Your Content

A good visual content strategy will help with your brand identity and creating social media posts in the future. Having a good plan for your content, when to post them and what types of content they’ll be, will get the ball rolling on consistent, high-quality graphic design and video content.

7) Relate to Your Audience

Stay up-to-date with the type of content that your followers are sharing and posting on social media. You should be planning for your visual content to relate to your target audience. Think about what’s going on in your social media feed and how you can relate your visual posts to them, if appropriate.

Conclusion

Remember to get creative and play around with different ideas when it comes to creating visuals for your brand’s social media. Try your hand at custom graphics, video content creation, and even live videos to see what grabs your audience’s attention.

For more tips on using visual content toward your social media marketing strategy, connect with us on social and our blog!

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5 Landing Page Optimization Tips https://www.itvibes.com/blog/digital-marketing/landing-page-optimization-best-practices/ Tue, 23 Apr 2019 15:33:55 +0000 https://www.itvibes.com/?p=18933 Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaign. The main purpose of landing pages is to gain new visitors and increase conversions. In order to attract potential customers, you must optimize your landing page. Landing Page Optimization Best Practices Your landing page design and user […]

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Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaign. The main purpose of landing pages is to gain new visitors and increase conversions. In order to attract potential customers, you must optimize your landing page.


Are you creating a landing page for lead generation? Follow this guide to yield the best results!
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Landing Page Optimization Best Practices

Your landing page design and user experience are essential for improving conversion rates. Whether you’re using your landing page to promote a product or service or for lead capture, there are five important elements to keep in mind.

  1. Influence Action
  2. Fewer Distractions
  3. Easily Gather Information
  4. Use Highly Engaging Visuals
  5. Homepage Design

1) Influence Action

The most important part of your landing page campaigns is your call to action. Make sure you write copy that uses action-oriented words that influence readers to take action. You want users to quickly understand what they are supposed to do. You should have call to action buttons or contact form fields on the top, middle, and bottom of your landing pages.

2) Fewer Distractions

While internal and external links are essential for pages on your website, landing pages aren’t the same. Your goal is to collect contact information so you want to eliminate distractions. You don’t need a navigation menu because that gives users more opportunity to leave the page. Instead, you want the only clickable link to be the contact forms and buttons.

3) Easily Gather Information

Since collecting contact information from potential leads is your primary objective, you want to make this really simple for page visitors. Your contact forms should be bold and simple– only include essential fields. If you only need their name and email address then make those mandatory and leave the phone number and other fields optional.

Pro Tip: People are more inclined to fill out contact forms within web pages when they are required to provide minimal information.

4) Use Highly Engaging Visuals

You want the user experience to be positive. This means using attractive, relevant photos or videos. If you design pools, share photos from your portfolio, if you offer training courses, share images of students in action. This will create trust between your followers and your brand, increasing the likelihood of them giving you their contact information. Consider incorporating contrasting colors throughout your page design to make your message pop! The better your landing page looks, the more likely you are to gain leads.

5) Homepage Design

Remember the homepage design of your primary website when designing your landing pages. The color scheme and overall aesthetic should match. If you can use the same header image in both your website and landing page, that’s even better. Don’t stray from your website design, you want to keep things uniform.

Designing a Landing Page to Generate New Leads

Many people think that creating a landing page is quick and easy. So many landing pages are made without using these optimization tips. While it’s not terribly complex, it is necessary to keep these landing page optimization best practices in mind when designing your landing pages.

Interested in learning more about designing websites that gain profitable leads? Join the conversation to speak with our web design experts!

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Video Optimization Tips For YouTube https://www.itvibes.com/blog/video-marketing/video-optimization-tips-for-youtube/ Wed, 17 Apr 2019 15:24:08 +0000 https://www.itvibes.com/?p=18410 YouTube has been around for ages now, providing endless entertainment and educational tutorials for years. In recent years, after merging with Google, it’s become easier to optimize your videos for better results on your channel. With this, YouTube has become an essential tool for video marketing. While the ability to optimize videos and follow up […]

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YouTube has been around for ages now, providing endless entertainment and educational tutorials for years. In recent years, after merging with Google, it’s become easier to optimize your videos for better results on your channel. With this, YouTube has become an essential tool for video marketing.


It seems that everyone is on YouTube in this day and age. While it may seem like luck for videos to rank highly when uploaded, there are optimization tips you can use to get your videos where you want them to be.
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While the ability to optimize videos and follow up with analytics is accessible to anyone with a YouTube channel, starting up and consistently promoting your videos takes a lot of hard work. It will take some practice to get the hang of what your channel needs to keep its’ momentum going, but once you understand the rules of search engine optimization, it will be smooth sailing getting the results you’re looking for on your channel.

Creating The Channel

So you want to start a YouTube channel? Great! Are you ready to dive into the planning required to optimize your channel results? Starting your channel will take lots of time and planning in order to be the best it can be. What sort of video content will you be uploading? What sort of people will watch your videos? These are the questions you’ll need the answers to before creating and uploading your content.

Get a feel for the types of videos on YouTube that you see when you search for certain topics. This will give you an idea of what kind of videos you’re trying to make. It’s easier to rank your videos when they are well-thought out and planned ahead accordingly.

Optimizing For SEO

Adding the right target keywords to your video titles and descriptions is what’s going to make the videos appear in your potential viewer’s search results. Strong video description helps your video–and ultimately, your channel–to rank higher in the YouTube search. Your YouTube videos can also be found through Google search as well if they are optimized correctly for people to find. Make sure your description has some form of a call to action in the first few sentences, as this is what viewers will read first after they’ve been drawn in by the title and thumbnail.

Pro Tip: Check out other videos for YouTube SEO in the descriptions, titles, and thumbnails. You may find some keywords you never thought to use before!

Promoting Videos Through Social Media

It’s smart to have a website linked to your YouTube channel so that your audience can follow your brand through different forms of social media. This will also notify your audience of when you’ve got a new video ready to be watched even if they’re not on YouTube at that moment. Make sure your branding design is consistent from your channel to your website and each social media platform you’re on. You can even create blog posts related to your videos to add to your website–another great way to use SEO for your brand’s advantage.

Lights, Camera, Action!

Try implementing these tips towards your YouTube video strategy. It will take some time to get the hang of all the ins and outs of video optimization, but eventually, you will see the results your brand has been looking for.

To learn more about how you can optimize your YouTube videos and get the results you’re seeking for your brand, join the conversation!

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How to Use Google Posts to Get More Leads https://www.itvibes.com/blog/content-marketing/how-to-use-google-posts-to-get-more-leads/ Tue, 16 Apr 2019 19:12:06 +0000 https://www.itvibes.com/?p=18406 Are you taking advantage of Google posts? Many local searches for your business are done via google search results so your Google My Business (GMB) presence is more important than you may think. When you are searching for a local business, think about what influences your purchasing decision. Before you trust a brand, you probably […]

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Are you taking advantage of Google posts? Many local searches for your business are done via google search results so your Google My Business (GMB) presence is more important than you may think. When you are searching for a local business, think about what influences your purchasing decision. Before you trust a brand, you probably read the reviews and check their recent activity, which is all integrated within GMB. Similarly, potential leads will do the same before they trust you enough to purchase a product or service from your company.


Do you regularly post on your Google My Business listing? Even when potential leads are just searching for you on Google Maps, your recent GMB activity can greatly influence their purchasing decision. Here’s how! #GMB
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Are You Posting Regularly on Your Google My Business Account?

When it comes to marketing your content, it’s a lot more complex than creating a post and hoping for user clicks. Even if you wrote an incredibly interesting article with an engaging image, you might not be achieving the results you desire, because digital marketing strategies are layered. From blog posts and social media to local SEO, Google ads, and reputation management; appearing at the top of Google results page takes a carefully thought out, strategic plan. Here are five ways to use Google posts to attract more leads:

  1. Build Customer Trust
  2. Stay Ahead of Competition
  3. Increase SEO
  4. Versatility
  5. Highlight Sales

1) Build Customer Trust

An essential part of your marketing plan is building your brand’s online image while showing your followers that they can trust your brand. Being transparent on social media will show potential leads that you are trustworthy. This includes using Google posts. When your customers use a search engine, they can quickly access your content, but also your competition as well. If they can easily see your most recent published articles within Google, rather than having to click through to your website or other social media networks, your simultaneously building that trust factor while gaining an early advantage.

2) Stay Ahead of Competition

As stated above, potential leads can view your products and services and within seconds be looking at a competitors products. You may think that Google posts don’t matter that much, but using the platform regularly can significantly influence your target audiences’ purchasing decision by adding a personal touch to your GMB listing. You want to take advantage of Google posts to increase the chances of leads choosing your brand over the competition.

3) Increase SEO

Considering that the majority of the population Googles a company before making a purchase, ranking high on search engines should be a primary goal for your business. Google uses bots to crawl sites and they seem to be interested in analyzing and understanding the full picture for a brand. Using GMB will not only build relationships with your customers but will tell Google who your brand is.

Furthermore, Google posts can trigger an increase in backlinks. When new visitors can see your posts at the same time that they search for you, they’re more likely to share your posts. More shares mean more backlinks, which in turn means Google will recognize your brand as a credible company, increasing your search engine results.

4) Versatility

Another consideration is versatility. Your customer base is versatile so the chances of them interacting through various social platforms are high. Some people prefer Instagram or Facebook, while others primarily use Google to trust your brand before visiting your store or entering those credit card numbers.

Pro Tip: The more platforms that you take advantage of, the better. Think of Google posts as a middle ground between social media and Google.

5) Highlight Sales

Use the platform to promote current sales, promotions, or giveaways. Considering most visitors will see your Google posts before visiting your social media accounts, or in some cases, even your website– highlighting current deals is a good idea. You could also share posts about any charities your volunteering with or donating to. All of this together will continue to add a personal touch to your online presence while building customer trust in your brand.

Conclusion

Content marketing is a multi-layered process that requires engaging content and a tactical plan.  Google posts are a necessary component of your brand’s strategy. Considering the complexity of SEO and digital marketing in general, it might be a good idea to outsource your digital content strategy.

Would you like to learn more about SEO and Google posts? Chat with our team of content strategists today!

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Improving Your Online Reputation After a Crisis https://www.itvibes.com/blog/reputation-management/improving-your-online-reputation-after-crisis/ Fri, 12 Apr 2019 15:15:32 +0000 https://www.itvibes.com/?p=18402 Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation crisis, the best course of action is to immediately take […]

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Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation crisis, the best course of action is to immediately take steps to defend yourself and improve your online image.


Don’t let the internet declare you guilty! Learn how to manage your online reputation after a crisis.
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Your Reputation Improvement Strategy

To protect your business from unpleasant surprises, make sure you have a strategy for defending yourself against vicious online attacks. Don’t just hope the problem will go away on its own. When you find yourself facing a crisis, here’s the best strategy:

  1. What’s the damage?
  2. Don’t expect an overnight improvement
  3. Develop a media strategy
  4. Separate work and emotions
  5. Know when to stop

1) What’s the Damage?

As unpleasant as it may be, start by assessing the damage already done. Google yourself and check social media for what people are saying about you. How widespread and severe is the criticism? How much are your name and online presence associated with the problem?

Pro Tip: If you can only find a few attacks on your reputation and they appear to be originating from non-credible sources, you probably don’t need to spend much (if any) effort refuting them. Learn to recognize a credible threat.

2) Don’t Expect an Overnight Improvement

This principle is twofold. First, don’t expect your reputation to mend itself in a short amount of time. Bad news travels much faster online than good news. While you can certainly get your side of the story out and do public damage control, it will take a while to completely set things right.

Second, be aware of how serious your reputation crisis is. Bad reviews or easily disproven lies are one thing, but if you find yourself accused of serious crimes, be ready for a long battle. Don’t expect the world to take your side immediately. You’ll have to choose your strategy carefully.

3) Develop a Media Strategy

This goes both for social and traditional media. What will you say to interviewers or post on social media? More importantly, how often will you take advantage of either avenue? Don’t fall into the extremes of completely withdrawing from the public eye or, on the opposite side of the spectrum, spending every spare moment on social media. Develop a strategy and stick to it.

Part of your strategy should involve monitoring any and all reviews of your business. Respond to negative reviews gracefully and publically, offering an answer or resolution to problems the review addresses. This will communicate that you care not only to the individual, but also to anyone else reading your reviews.

4) Separate Work and Emotions

No matter how hurtful and vicious the attacks on your reputation get, responding in kind will only harm your case. Keep your public interactions and reputation management professional and factual. Don’t publically air your stress or anger to people who will just use it against you. If you’re able to maintain a level head in the face of your crisis, people will be more likely to listen to you.

5) Know When to Stop

Finally, don’t turn reputation management into your sole life focus. People have gone bankrupt or gotten divorced because they couldn’t focus on anything but restoring their good name in the court of public opinion. As you work to build a good reputation again, don’t lose sight of the rest of your life.

More importantly, know when you’re fighting a losing battle. In some extreme cases, your name and image are so deeply connected to a scandal that you may never completely recover your original standing. Know when to start over with a new online reputation and distance yourself from the original crisis.

Rebuilding Trust

In a world where public perception holds almost as much weight as legal rulings, long term damage control will take a lot of time and effort. But a PR crisis doesn’t have to spell the end of your business or online activities. Approach your new reputation management strategy carefully and stay aware of what others online say about you. With time, things should improve.

Interested in learning more about relationship management? Join the conversation for further tips and ideas.

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Your Complete Guide to SEO for LinkedIn Company Pages https://www.itvibes.com/blog/social-media/seo-for-linkedin-company-pages/ Wed, 10 Apr 2019 22:54:44 +0000 https://www.itvibes.com/?p=18368 You may already have a LinkedIn Company Page that you use to hire employees, showcase your services, and inform others about your industry. But, did you know that it can also boost your brand’s online visibility? When you incorporate SEO for LinkedIn Company Pages, your business can move even higher towards the top of search engine result […]

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You may already have a LinkedIn Company Page that you use to hire employees, showcase your services, and inform others about your industry. But, did you know that it can also boost your brand’s online visibility? When you incorporate SEO for LinkedIn Company Pages, your business can move even higher towards the top of search engine result pages. While a smart practice, you can’t go about it blindly — you need the right tools and techniques to make it work properly. This guide is the perfect place to start!

4 Ways to Improve SEO for LinkedIn Company Pages

If you are working hard to get more LinkedIn traffic but can’t seem to find traction, it’s time to take another look at your page. By infusing a few basic SEO practices, your LinkedIn Company page will be seen by more people who are actually interested in your products and services. Begin with these 4 steps:  

  1. Use Keywords
  2. Improve the About Section
  3. Include Eye-Catching Images
  4. Make Consistent Updates

1. Integrate Keywords

While you may understand what keywords are, most people outside of the marketing industry don’t necessarily know how they work. The right mix of key phrases for your business offerings should be woven into every aspect of a digital marketing strategy from website content to social media marketing and paid advertising. So, how do these same keywords improve your LinkedIn page visibility?  Search engines like Google have bots that crawl LinkedIn pages the same way they crawl websites and other online content. If your keywords aren’t front and center, you aren’t getting the most out of a search engine’s capabilities.

Let’s dive into some key areas of your LinkedIn page that need to be fully optimized.

  • Tagline – The short text located under the business name and logo should be concise yet instantly tell people who you are and what you do. Try to include your main keywords within this brief introduction.
  •  About us- We will discuss this more in-depth below but include as many keywords as possible without stuffing. On-page SEO should come naturally as you write about your company, its services, values, and mission.
  • Specialties- Most of these tags will likely be keywords for your business — a win, win situation.
  • Updates – As you continue to make new posts, include keywords into headline text and add relevant, far-reaching hashtags — but do your research first to see which ones will have the most impact.

2. Improve the About Section

Instead of copying word-for-word the about content on your website, change it up a bit for your LinkedIn Company Page! Give Google some new content to crawl while providing viewers a new perspective. This isn’t the place to write an in-depth analysis, but rather, a comprehensive overview that hits on the main points of your business. The vision, mission, values, and offerings should all be easy to read and digest.

Pro tip: Get more website traffic by linking your website URL to your LinkedIn Company Page.

3. Add Eye-Catching Photos

Even if your company doesn’t sell an image-focused product, you can still give viewers compelling images that represent your brand’s image. Think about the experience you want customers to have — how do you want them to feel working with you? Think about the different feelings associated with an image of a relaxing walk on the beach versus a bustling city office. It’s all about evoking the right emotions!

4. Make Consistent Updates

It may be hard to find the time to keep up with LinkedIn updates, but you can’t simply optimize your page and stop there. Create a social media posting schedule that outlines specific posts you want to make with the days they should be delivered. Invest in a social media tool (many are free!) that can help you stay organized, send you reminders, and even determine the optimal time for sending updates. Keeping up with posts lets Google know to continue to scan your page, which inches you that much farther up the result queries.

When Is It Time to Hire a Professional SEO Team?

If you simply can’t fit in the time to implement SEO for your Linked Company Page or to keep up with regular posts that engage users, it may be time to hire a professional SEO company. As experts in the industry, they can craft original content that will get more traffic to your page and more clicks, comments, and likes. So, what are you waiting for? Start optimizing your Linked page today!

Have a question or comment? Join the conversation on our Facebook page.

 

 

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