Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Thu, 03 Jan 2019 18:30:42 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 https://www.itvibes.com/website/wp-content/uploads/2018/12/cropped-favicon-1-32x32.png Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com 32 32 3 Social Media Marketing Trends to Watch in 2019 https://www.itvibes.com/blog/social-media/social-media-marketing-trends-2019/ Thu, 03 Jan 2019 18:26:52 +0000 https://www.itvibes.com/?p=18143   With 2018 behind us, now is the perfect time to see what is ahead for social media marketing trends in 2019. While many things will stay the same for marketers, there are new features on social media platforms and a growing interest in different ways to present content. Let’s dive in together as we […]

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With 2018 behind us, now is the perfect time to see what is ahead for social media marketing trends in 2019. While many things will stay the same for marketers, there are new features on social media platforms and a growing interest in different ways to present content. Let’s dive in together as we explore a few trends that are getting attention in the new year.

3 Social Media Marketing Trends Your Business Should Adopt in 2019


Stay up-to-date with the latest social media marketing trends this year with this glance at a few features that are growing in popularity.
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  1. Video Content
  2. A Growing Use of Chatbots
  3. Social Commerce

Video Content – Vertical & Live

With the majority of people accessing social media through their mobile device, it’s no surprise that vertical videos are becoming the new way to shoot live content. So, don’t be afraid to grab your phone and capture a moment in vertical mode — your audience will love it even more!

We have all seen and most likely used live video features on Facebook and Instagram, but this year, it’s dominating the way people interact with each other on social media. Use this powerful tool to share your company’s most memorable moments in 2019.

Live Chat & Chatbots Are Being Used More

Ok, so it’s not a new way of communicating online, but what was once used rarely, is now commonplace. According to Hubspot, messaging apps are one of the top ways a buyer wants to connect with a business.

Not only are followers using private messenger to talk with brand representatives, but marketers are also using chatbots to automate responses. This means many businesses are bridging the communication gap with auto responses to let people know their questions are not going unanswered. Try it out for yourself and see how chatbots can work in your favor!

Pro Tip: Is it hard for you to find time to respond to social media messages? Use chatbots that will generate a custom auto-response to users so you never miss out on a conversation and save time from replying to each inquiry separately.

The Ability to Buy on Social Media

Although Shoppable Instagram has been out for a little while, the platform has only developed it more since its launch. And, in 2019, more brands than ever before are using it!

Once your business account is linked to a product catalog, you can tag items straight from Instagram Stories to allow users to directly purchase the product without ever leaving the app. If your company has a storefront, this is a HUGE opportunity you should take into consideration this year.

Getting Ahead of the Curve

As a busy business owner, your time is valuable and most likely pulled a million different directions. A professional SEO Agency can help you sort through your social media marketing goals and execute them successfully this year!

Remember to take advantage of the new features large networks like Facebook, Instagram, and Twitter are pushing out to jump-start your social content!

Want to add to the conversation? Join us on Facebook and tell us which social media marketing trend worked for your business!

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New Year PPC Management Checklist: Starting 2019 Off Right https://www.itvibes.com/blog/ppc/your-beginning-of-year-ppc-management-checklist/ Thu, 03 Jan 2019 15:00:30 +0000 https://www.itvibes.com/?p=18135 As the new year begins, you may be wondering which PPC tasks to include in your 1st account audit to start 2019 with a bang. It’s a critical question because pay per click advertising requires steady attention and you can lose a lot of money with a set-it-and-forget-it approach. PPC accounts generate a large and […]

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As the new year begins, you may be wondering which PPC tasks to include in your 1st account audit to start 2019 with a bang. It’s a critical question because pay per click advertising requires steady attention and you can lose a lot of money with a set-it-and-forget-it approach. PPC accounts generate a large and steady flow of data which is extremely useful for optimizing ads and budgets but can be challenging to sort through due to the difficulty in interpreting all the key performance indicators (KPIs). Improving your PPC Management should help you get more and better conversions at a lower cost. The following checklist, while not exhaustive, provides a great starting point.

2019 PPC Checklist: 7 Key Tasks For Better PPC Management

Online advertising is a dynamic, ever-evolving and high-potential marketing medium. It’s tremendously powerful and can be extremely efficient if well-tended. A well-managed paid search campaign includes weekly, bi-weekly, monthly, and bi-monthly tasks designed to fine-tune, streamline, and optimize conversions, ad spend, and your overall campaign strategy. The following list is not an exhaustive PPC Checklist, but a great place to start optimizing your account for the new year.

  1. Review Keyword Strategy
  2. Manage Negative Keywords
  3. Optimize Budgets & Bidding
  4. Review Landing Pages  
  5. Refresh Ads
  6. Optimize Day Parting
  7. Check Campaign Settings

1) Review Keyword Strategy

Run a keyword analysis report to review your current keyword strategy, paying special attention to keywords with a high click-through but low conversion rate. Low-conversion, high-cost keywords should be paused along with keywords with a low CTR. Look for potential new keywords to add through keyword research using keyword tools and the search term report. Run an analysis of your competition’s keyword strategies for additional insights. High-converting keywords or new keyword groups may warrant new ad groups. Review all match-types to ensure you’re going after your intended search terms. This task would normally be run bi-weekly.

2) Manage Negative Keywords

Run a search term report and examine it for irrelevant search terms you could add to your ad campaigns as negative keywords. This is extremely important for a high-converting account as it keeps unqualified users from seeing and (more importantly) clicking on your ads. This will increase your probability for conversion while bringing your cost per click and cost per conversion down. You’ll also want to make sure you don’t have any negative keywords blocking search terms you want triggering your ads. For newer campaigns, you could run this task weekly as you build out your negative keyword list. Once your negative keyword list is healthy (i.e.- once you’re not seeing a search term report filled with irrelevant search terms anymore), you can drop it down to bi-weekly.   


Negative keywords are extremely important for high-converting, lower cost campaigns as they keep unqualified users from seeing and (more importantly) clicking on your ads.
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3) Optimize Budgets & Bidding

While Google Ads utilizes a daily budget, it’s easier for most business owners to operate with a monthly budget. Review your target monthly budget and see if your current strategy is more or less hitting it each month. If you’re often grossly underspending or running out of budget before the end of the month, an issue is probable, but additional analysis will be needed to determine next steps. Review your bidding strategy to ensure you’re not paying inflated amounts for low-converting keywords. Your budget and bidding should normally be reviewed weekly.

4) Review Landing Pages

The user’s landing page experience is key to conversions, so it’s important to continue optimizing your landing pages. Evaluate the performance of all your landing pages, identifying low-performing pages you can remove to direct more traffic to your higher performing pages. Generate new variations based on your top performers so you can continue A/B testing and improving your landing pages in an ongoing fashion. You’ll want to keep testing your form type & length, copy & headlines, and videos & imagery, etc. Make sure the copy reflects your ad copy and add metadata if you haven’t already. This helps increase your quality score. This task is normally completed monthly.  

Pro Tip: When A/B testing ads or landing pages, for best optimization results, test one component at a time.

5) Refresh Ads

Analyze all your ads with a volume of impressions sufficient for evaluation. Pause your low-performing ads and write new ads to test against your champions. Best practice is to keep at least 3 ads running in every ad group so you’re constantly split testing ads. Test new headlines & descriptions. Focus on highlighting benefits over features. For all low-traffic campaigns, this task can be completed monthly, but for ads with sufficient traffic, it’s best to complete bi-weekly.  

6) Optimize Day Parting

For all ads with at least a few months of data (1 year or better is optimal), review the performance by the day of the week and the hour of the day. This will allow you to increase bidding during peak performance and lower or pause bidding during times of little or no conversions. You’ll also notice daily/weekly/monthly/annual trends and seasonal shifts which will allow you to fine-tune your campaigns even further. This is normally a bi-monthly task.

7) Check Campaign Settings

Errors in campaign settings are easy to miss and can cost you money over time. To prevent that, verify that the campaign settings for all your campaigns are in fact correct. Make sure you’re targeting the intended locations, devices, networks, and languages. Verify your additional location settings reflect your true intentions. There is a big difference between targeting everyone in a specific location and everyone who is physically in OR shows interest in a specific location. Verify all settings reflect your custom strategy. Incorporate this into your monthly task workout.

Great Work! But Don’t Stop Here

Well-tended PPC campaigns compliment your organic SEO strategy to generate a balanced, high-volume lead-generating, internet-dominating digital marketing machine. You can’t leave your PPC marketing on autopilot to accomplish this, nor is there an end-all-be-all checklist that will get you there. It requires steady and focused attention, constant testing, and ongoing data analysis and optimization. Want to have the highest conversions rates at the lowest cost possible? Get the new year started on the right foot with this checklist.

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Happy New Year from ITVibes! https://www.itvibes.com/blog/community/happy-new-year-from-it-vibes/ Tue, 18 Dec 2018 17:17:01 +0000 https://www.itvibes.com/?p=18108 2018 has zipped along to the end quicker than ever. The new year gives us an opportunity to pause and reflect, remember the year behind us and look ahead with great anticipation for the year to come. We consider what went well and look for opportunities for growth.  5 Digital Marketing Trends You Can’t Afford […]

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2018 has zipped along to the end quicker than ever. The new year gives us an opportunity to pause and reflect, remember the year behind us and look ahead with great anticipation for the year to come. We consider what went well and look for opportunities for growth. 

2018 was a wonderful year for the ITVibes team, here's a look at our highlights from the year.
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5 Digital Marketing Trends You Can’t Afford To Ignore

Is it a good idea to invest in digital marketing trends? Investing in trends that don’t deliver results can have negative consequences. However, when has a trend hit the mark? With everything going online, companies are going digital to market their businesses. In order to survive the obstacles of digital marketing, brands need to stay on top of the latest innovations.

Trends that Aren’t Going Anywhere

Facebook Optimization: 6 Ways To Increase Your Social Presence

You have probably heard about business Facebook optimization but do you understand what it means? Is it really worth investing your time? The short answer is yes! Optimizing your social media page gives you the advantage to utilize as many tools as possible for higher engagement and online visibility. Simply creating an account and slapping up your business name is not enough. You need to fully use Facebook’s abilities for your social media marketing benefit.

6 Facebook Optimization Essentials

Top 7 Reasons For Google Ads Not Showing

If you’ve performed many online searches, you may be questioning, like many Google advertisers, “why are my Google ads not showing?” This is a common question because many business owners eagerly watch to see their ads appearing in the first-page search results. After all, you’re excited from the anticipation. PPC advertising remains one of the quickest, most powerful marketing tools on the planet. When used with organic SEO, the results simply can’t be beat. What do you do, though, when it seems your ads aren’t showing very often or at all? The best place to begin is by educating yourself why.

Why Your Google Ads Aren’t Showing

A Productive 2019

We are so thankful for our clients and ITVibes family. We want to wish you and your loved ones a Happy New Year! Let’s make 2019 the most productive year yet, filled with new discoveries and relationships.

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7 Sure-Fire Ways to Generate More Facebook Reviews https://www.itvibes.com/blog/reputation-management/7-sure-fire-ways-to-generate-more-facebook-reviews/ Thu, 29 Nov 2018 18:04:58 +0000 https://www.itvibes.com/?p=18085 As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money. Unfortunately, dissatisfied customers are more likely to leave negative reviews than happy customers are to share their positive experience on social […]

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As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money.


Did you know? Today, Facebook recommendations remain one of the biggest sources of “word-of-mouth” referrals for your business.
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Unfortunately, dissatisfied customers are more likely to leave negative reviews than happy customers are to share their positive experience on social media. That’s why it’s crucial to learn how to generate positive reviews and 5-star ratings on your Facebook business page.

** This article assumes you’ve already adjusted your page settings to allow Recommendations and Reviews. If not, use Facebook’s Admin Guide to Moderating Your Page to complete this step first.

How to Get More Reviews on Facebook

In short, you have to ask! Typically if a customer has had a positive experience with your business, they don’t mind sharing. But people are busy, and they need to be reminded. Here are 7 ways to ethically solicit Facebook reviews from your loyal customers.

  1. Request Reviews In-Person
  2. Ask Customers to Check In
  3. Request Reviews Via Email
  4. Add a Review Widget to Your Website
  5. Use Traditional Marketing Channels, Too
  6. Hang Physical Signs as Gentle Reminders
  7. Explore Review Management Services

Pro Tip: Never Buy Facebook Reviews. Not only is it against Facebook’s policies, but your customers will see right through it.

1) Request Reviews In-Person

We have found this method to be highly effective. Happy customers that you take the time to nurture are typically eager to do you a favor if you ask them face-to-face. Often they have already shared their positive experience in a lengthy email or conversation. Ask them to copy and paste or take a quick minute to add their feedback on Facebook so that other customers can benefit from their experience with your business too. Make it easy by providing the link directly to your Facebook page so they don’t have to remember to search for it later.

2) Ask Customers to Check In

Did you know that when customers check in while at your place of business, Facebook typically automatically asks them to leave you a review? Increase your chances for check-ins by providing free guest wi-fi so users are prompted to check in while they’re on location. Make sure your employees are aware that anyone who walks through the door could potentially post a review as a reminder to keep their customer service game strong!

Pro Tip: While you shouldn’t exchange gifts or discounts for positive business reviews, you can offer something small to visitors who check-in!

3) Request Reviews Via Email

Do you send newsletters as part of your content marketing strategy? Add a button or widget to your newsletter to request reviews. The wording is key. Try something like this: “Have you had a positive experience with our business? Let others know so they can enjoy the same service!”

4) Add a Review “Call to Action” to Your Site

Designate a prominent space on your website design to include a call to action to review your business. Make it look professional and easy to use by installing a widget designed for this specific purpose.

5) Use Traditional Marketing Methods

Do you hand out flyers, send direct mailers, exchange business cards, run print ads or use any other traditional marketing method to generate business? This is another place to include review requests in your messaging.

6) Hang Signs at Your Physical Location

Another offline method to request reviews is by hanging visible signs at your business location. Place them in prominent areas around the building so that customers see the signs when doing business with you.

7) Explore Review Management Services

Soliciting Facebook reviews can be a lot of work. Not only does it take time but you also have to remember to do it. Make life easier and take control of your reviews with online review management services. These services are designed to protect and enhance your online reputation by getting more positive reviews on the most influential review sites and encouraging unhappy customers to give their feedback directly to you for resolution – thus reducing the number of negative reviews posted publicly.

Using Positive Customer Feedback to Your Advantage

Facebook is among one of the most influential review sites for local businesses. When someone has a positive customer experience, they typically don’t mind sharing their recommendations with their social media followers. Make sure you are capitalizing on that enthusiasm by providing easy ways and gentle reminders to leave their positive feedback as Facebook reviews.

Have something to add? Join the discussion and let us know which methods have worked best for you.

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Top 7 Reasons For Google Ads Not Showing https://www.itvibes.com/blog/ppc/top-reasons-google-ads-not-showing/ Thu, 29 Nov 2018 17:30:56 +0000 https://www.itvibes.com/?p=18079 After performing several online searches, you may be wondering, like many online advertisers, “why are my Google ads not showing?” This question is common as many business owners eagerly watch to see their ads appearing in the first page search results. After all, you’re excited and with good reason. PPC advertising remains one of the […]

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After performing several online searches, you may be wondering, like many online advertisers, “why are my Google ads not showing?” This question is common as many business owners eagerly watch to see their ads appearing in the first page search results. After all, you’re excited and with good reason. PPC advertising remains one of the fastest, most powerful marketing mediums on the planet. When used in conjunction with organic SEO, the results simply can’t be beat. What do you do, though, when it seems your ads aren’t showing very often or at all? Let’s begin by taking a closer look at how Google Ads function and common reasons why they may not show.  

Why Are My Google Ads Not Showing?

While low ad quality is always a possibility, there are many reasons why you may not see your ads running in any given moment. Understanding how Google determines which ads to show when and where is a good place to start. You may not be searching for the right terms at the right time or in the right location. It could also be as simple a fix as increasing your budget or making simple bidding adjustments. That being said, let’s take a closer look at the 7 most popular reasons for search ads not showing.    

  1. How Google Search Works
  2. Keywords vs. Search Terms
  3. Location is Everything
  4. Ads Run On Schedule
  5. Budget Matters
  6. Low Quality Score
  7. Bidding Blunders

1) How Google Search Works

While Google uses an auction to determine ad placements, it’s not a highest-bidder-wins system. Remember, Google’s primary concern is providing the best user experience every time which means showing the most relevant content for each search query. To accomplish this for ads, Google uses both advertisers’ bids and projected ad quality to determine ad placement. This ensures the end user will normally find the most relevant and highest quality search results in a given search.

This also means it’s a very bad idea to look for your ads live in Google search results. If you see your ad, clicking on it will only waste your ad spend while lowering your conversion rate. Not clicking on it increases your impressions (views) without clicks which hurts your click-through-rate (CTR). It also convinces Google your ads aren’t relevant to you and may be a reason you aren’t seeing them in the search results.  

2) Keywords vs. Search Terms

Keywords are the words chosen by the advertiser to trigger the ads. Search terms are the actual terms users enter when searching online. Good keyword research should increase the chances the keywords and search terms align and the chances your ads will show. As a business owner searching for your own ads, you are probably entering the search terms that make the most sense to you. It’s likely, however, the majority of consumers searching for your products and services use different search lingo. If you’re paying a company to run your ad campaigns, they will do this research for you. At the end of the day, you may simply be using language that makes sense to a business owner, but not what consumers actually use to search.    

3) Location is Everything

Your ad campaigns are designed to show your ads to your target audience in specific locations, maybe even specific zip codes. This could mean your ads are in fact showing but somewhere other than your current location. IP address discrepancies, browser cookies, and GPS lag may also cause location inaccuracies at the time of search. The bottom line is you’ll need to be searching from the location your ad is targeting at the time your ad is showing for a chance to see your ad.

4) Ads Run On Schedule

Ad scheduling is another opportunity to miss your ads when searching. Your PPC manager is likely scheduling your ads to optimize your ad spend during periods of peak search volume. This means outside of those periods, your ad campaigns may be drastically scaled back or even paused. Searches performed outside of these peak periods are likely to yield little to no results.


Searching for your own ads is a really bad idea. It can affect your click-through and conversion rates which may in turn damage your quality score.
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5) Budget Matters

Your ads run on a daily budget. It may be different on any given day in order to optimize your ad spend, but each day has a set budget. Once this budget is spent, your ads will not show until their next scheduled time no sooner than the following day. Your PPC manager is also likely managing your ad campaigns on a monthly budget. Once either your daily budget or your monthly budget is spent you won’t see your ads run again until the start of the next respective period. Furthermore, if your budget is insufficient for your keywords or industry, you may be losing impression share. This means though your ads may be eligible to show, you’re losing those impressions to your competition. You may need to increase your budget.

6) Low Quality Score

Google assigns keywords a quality score each time a user enters a search query. This quality score takes into account the search term, keyword, ad copy, landing page, and user experience. The better all of these align, the higher your quality score. This is important because your ad rank, composed of your bid and quality score, is used to determine where your ad will be placed, if at all. Improving your quality score is a great way to increase the chances your ad will appear in search results.

7) Bidding Blunders

In addition to quality score, your bidding strategy is another potential opportunity to block your ads from showing. For example, if your bid is too high relative to your daily budget, Google may not show your ads. It’s also easy for mistakes in automated bidding adjustments to go unnoticed, preventing your ad from appearing in search results. The bottom line? To make the most of your ad placement, keep your bidding strategy optimized and error-free.

What To Do Instead

As mentioned earlier, searching for your own ads is a really bad idea. It can affect your click-through and conversion rates which may have a negative impact on your quality score. That being said, you may be wondering how you can ever know if your ads are in fact showing. It’s a good question, and, as it turns out, there’s a great answer. The easiest, simplest way is to take a look at the data that’s coming in. If your ads are getting impressions and clicks, you can rest assured they’re showing even if you don’t see them. You can also use Google’s Ad Preview And Diagnosis Tool to see your ads running without affecting impressions and clicks.

Pro Tip: Google recommends waiting 14 days to analyze the results of any changes made in ad accounts.

Google Ads Still Not Showing? It’s (Probably) Ok.

It can’t be over-stressed – searching for your own ads is absolutely inadvisable. It will skew the data and likely result in Google not showing your ads to you anyway. For many reasons listed above, if your ads aren’t showing it’s probably ok. Granted it may warrant checking your budget, bidding, and quality score. But if those look fine and you’re seeing clicks and impressions coming through, the bottom line is your ads are indeed showing. The real question is, how are your conversions?

Have questions or comments? Join the discussion for more great PPC tips & insights.

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3 Question Posts That Will Boost Social Media Engagement https://www.itvibes.com/blog/social-media/question-posts-boost-social-media-engagement/ Tue, 27 Nov 2018 18:06:14 +0000 https://www.itvibes.com/?p=18064 As a marketer, you are always looking for new ways to boost social media engagement. But have you thought about the type of content you’re posting? Question posts undoubtedly capture attention and urge people to chime in. However, you can’t just throw up any old question and expect to get results. Think about your brand, […]

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As a marketer, you are always looking for new ways to boost social media engagement. But have you thought about the type of content you’re posting?

Question posts undoubtedly capture attention and urge people to chime in. However, you can’t just throw up any old question and expect to get results. Think about your brand, products, audience, and how you can use all of these aspects to deliver a question that is relatable, interesting, and exciting!

Boost social media engagement with compelling questions.


Try these simple types of questions to get more people talking on your social media pages!
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And, use the examples below to start including questions in your content management plan!

  1. Questions with an image.
  2. Open-ended questions.
  3. Questions about current events/topics.

Question type #1: Do you prefer a gas or charcoal grill?

Imagine you own a retail store that sells grilling products. Find an image of a gas grill and a charcoal grill and post it with this question “Do you prefer a gas or charcoal grill?”

Regardless of what products or services you sell, use this same concept for your brand. Think of something that may be opinionated but remember to stay away from politically-based conversations. Simply have fun and your audience likely will as well!

Question type #2: How much time in a day do you typically dedicate to marketing?

If you are a marketing company, this would be a perfect open-ended question to ask your social media audience. People will want to comment and compare their answers to other users. You can also use this as an opportunity to lightly market that you can help ease that burden with the services your company provides.

Pro Tip: Don’t oversell on social media, as that will most likely deter people. If you are genuinely interested in helping others with your services, it will show and make a huge impact!

Question type #3: What is your favorite thing about the holidays?

As the holidays are approaching everyone is in the hustle and bustle mode. Ask your audience a question that has to do with what they may currently be experiencing including current events, topics, and upcoming holidays.

Having an unusually hot winter? Ask your audience what they think about it or how they are taking advantage of it. Any open-ended question that seems light and fun will most likely generate interest and get people talking.

Save time and get results.

At ITVibes, we know social media marketing and SEO can take a lot of dedicated time and attention to detail. Need to ease the burden? We can help! Contact us today.

 

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5 SEO Trends to Add to Your Marketing Arsenal https://www.itvibes.com/blog/online-marketing/5-seo-trends-to-add-to-your-marketing-arsenal/ Mon, 19 Nov 2018 03:12:54 +0000 https://www.itvibes.com/?p=18050 Search Engine Optimization is an essential marketing tool for every business. However, if you aren’t taking advantage of the latest trends; people could be missing your business website entirely. That is why it’s absolutely mandatory to stay informed about SEO trends in this fast-paced, ever-evolving industry. SEO Trends That Are More Than a Passing Phase […]

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Search Engine Optimization is an essential marketing tool for every business. However, if you aren’t taking advantage of the latest trends; people could be missing your business website entirely. That is why it’s absolutely mandatory to stay informed about SEO trends in this fast-paced, ever-evolving industry.

SEO Trends That Are More Than a Passing Phase

As technology advancements are being made, SEO strategies need to advance too. These trends can help take your brand’s website to the next level.

  1. Voice Search
  2. Longer Keyphrases
  3. SEO for Visual Storytelling
  4. Social Media Strategy
  5. Mobile Responsiveness

1) Voice Search

With the rise of smart speakers such as Alexa and Google Assistant, optimization for voice search is more important than ever. Valuable content must be able to answer the question posed by the user. This means key phrases need to be formatted as an answer to the posed question.


Millions of Americans now own smart speakers. Is your site optimized to be found through voice search?
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2) Longer Keyphrases

Focusing on keywords is a very crucial step when optimizing content for search engines. However, using longer, user-centric key phrases will help attract the appropriate audience. You want to choose to target key phrases that occur naturally in conversation. This will help the user find your site organically.

3) SEO for Visual Storytelling

Video content is taking over the internet. Youtube is one of the top search engines in the world. As technology advances, optimizing video content is all the more critical. Creating video content can get your brand viewed by an overlooked demographic that prefers watching to reading.

4) Social Media Strategy

Most people in this industry know that having a social media strategy is crucial. Furthermore, search engines consider content more valuable when posted on various platforms. Utilizing a social media strategy will help to ensure that your content is being recognized by search engines and viewed by a larger audience.

Pro Tip: Using social media scheduling software can make posting a breeze for your brand.

5) Mobile Responsiveness

Over 50% of users search for content from their phones, rather than their desktops. This has created a demand for Google’s Mobile-First Indexing. Google bots now crawl sites to index and rank content based on mobile responsiveness. If your site is already mobile-friendly then you don’t need to make any changes. If it’s not, now would be the time to make sure you have a site optimized for mobile users.

Connect with Professionals

Optimizing your website and content for search engines can be time-consuming and overwhelming, especially for small business owners. That is why it’s really important to work with digital marketing professionals. We have the knowledge, tools, and experts to get your website optimized.

Contact Us today to get your site ranked higher on search engines and viewed by your target demographic.

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SEO Basics: How Content Marketing Can Grow Your Business https://www.itvibes.com/blog/business-tips/seo-basics-how-content-marketing-can-grow-your-business/ Wed, 14 Nov 2018 16:54:28 +0000 https://www.itvibes.com/?p=17995 Every business wants, and needs, to be found online. The question is, how? The real question is how can this make my business grow? We’re giving some basics on both of these topics as we dive into the world of content marketing and explain how it can benefit you. How Content Marketing Can Grow Your […]

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Every business wants, and needs, to be found online. The question is, how? The real question is how can this make my business grow? We’re giving some basics on both of these topics as we dive into the world of content marketing and explain how it can benefit you.

Is your content marketing strategy working for or against your small business? Learn more with these helpful tips.
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How Content Marketing Can Grow Your Business

There are key concepts every content marketer should know to help customers increase their online visibility:

  • Establish and maintain brand reputation
  • Understand how to increase website conversions
  • Rank higher online
  • Build customer loyalty

Using a professional team will make all of these processes more effective.

Improve Brand Reputation

Your brand essentially represents you, your business, and what you stand for, usually at a quick glance from a potential customer. People are interested in others’ opinions. A great way to improve or expand on your reach or exposure is to show customer testimonials or reviews on your website, social media, and other marketing platforms. Managing a Google Business page that links to your website and displays reviews gives you credibility in your control of the overall customer satisfaction of your services. There are many more routes to reputation management including Facebook and Yelp.

Increase Website Conversions

Have you ever typed in a search topic and landed on a website only to realize that the content was not at all what you were seeking out? Most of us have, and it can be frustrating. Avoid losing visitors and gain customers by first spending time on creating high-quality content that is directly related to your services, and then always adding an opportunity to encourage the visitor to take an action. This “call to action” could be prompting the visitor to subscribe to your newsletter, providing their email address to download an eBook you’re offering, or even following your social media pages. These calls-to-action will help build the trust you need to keep the visitor coming back and keep your name in their minds for the next time they need your services.

Rank Higher Online

“How do I rank higher online?”

This is one of the most common questions in the digital marketing industry. There are many answers, and the one we’d like to focus on today is creating an SEO strategy behind the content that’s on your website. That doesn’t mean just listing your services and contact information and hoping to be found on search engines. The short of it is to use research and analysis to target your audience and what they’re really searching for when they’re looking for a product or service you provide. Then, implement those relevant phrases into your website content. Creating blog posts consistently is a great way to do this. It takes time, but it works.

Pro tip: There are many online tools available to help with gaining website visibility.

Build Loyalty

It’s going to be beneficial to your business to build and maintain customer relationships. An example of staying in the customers’ mind would be through monthly or quarterly e-newsletters. These could let them know of events that have been going on in the company or simply to reach out and say hello. This helps show your customers that you appreciate them and want to continue to nurture the business relationship.

Work With a Professional Team

Accomplishing these practices effectively takes time, analysis and diligence. At ITVibes, that’s exactly what we do for our clients. We work hard to get you the results you want. If you’re unsure how well your content is performing, try our free website audit tool to identify problems and pinpoint potential opportunities.

Contact Us to discover how we can help your business reach your goals!

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3 Ways To Humanize Your Brand on Social Media https://www.itvibes.com/blog/social-media/humanize-your-brand-on-social-media/ Mon, 12 Nov 2018 16:56:54 +0000 https://www.itvibes.com/?p=17969   Does your social media content sound more robotic than human? Followers will catch on to fake sounding posts that don’t resonate with them, which can lead to unfollows and less engagement. We are all human. Wondering why your diligent marketing and SEO efforts aren’t leaving an impression? Reevaluate your content. If it sounds unrelatable […]

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Does your social media content sound more robotic than human? Followers will catch on to fake sounding posts that don’t resonate with them, which can lead to unfollows and less engagement.


Social media networks were designed for conversating, making it the number one place to talk with your audience.
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We are all human.

Wondering why your diligent marketing and SEO efforts aren’t leaving an impression? Reevaluate your content. If it sounds unrelatable or too much like a marketer, you could be losing valuable followers.

We are all human, and in this day and age, that’s something we don’t see enough. Start with these ideas:

  1. Bring your team to the forefront
  2. Make a window into your brand
  3. Respond to comments and messages

1. Show off your employees.

Celebrate your team with posts from birthday lunches, work anniversaries, high accomplishments, and a job well done! When people see that your company cares about its employees, they will understand how that extends to customers as well.

2. A window into your brand.

Everyone wants to see the unique side of your business, especially on Instagram where posts are image-generated. Here are some social media marketing ideas to get your creative juices flowing!

  • New client? Snap a photo and thank them for trusting you with their business.
  • Bring your pets to the office and post a collage of the furry friends’ visit.
  • Decorate your space for the holidays and show it off online.
  • Always take photos at work-related events and share them with your audience.
  • Pizza order during a meeting? Everyone loves a food post!

3. Respond to comments and messages quickly.

Many brands don’t utilize social media to its potential. While maintaining a consistent content schedule is essential, it’s also important to let users know there is a human behind the computer. Respond to comments, answer messages, and share content from other companies — they will often follow you and share your posts as well!

Pro Tip: Facebook rates your brand partially on how fast it responds to messages. Make sure you are diligent with responses by replying the same day with an answer and contact information.

Help from an SEO Agency.

The next time you take to social media, just have a conversation with your audience. Discover their interests and concerns — make them feel appreciated and heard. Need assistance from an experienced team of digital marketing experts? Contact ITVibes today.

 

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Best Practices for Responding to Negative Reviews https://www.itvibes.com/blog/reputation-management/best-practices-for-responding-to-negative-reviews/ Sun, 11 Nov 2018 16:57:45 +0000 https://www.itvibes.com/?p=17963 When you receive an online review from an unhappy customer describing their negative experience with your business in detail, it can be a lot to take in. We all know that bad reviews can be bad for business. But how you respond to a bad review can be even worse. Follow these best practices for […]

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When you receive an online review from an unhappy customer describing their negative experience with your business in detail, it can be a lot to take in. We all know that bad reviews can be bad for business. But how you respond to a bad review can be even worse. Follow these best practices for responding to negative reviews and learn how you can instead use bad experiences to grow your business!

What is the best way to respond to a negative review?

Many business owners don’t know how to respond to a negative review. The way you respond to negative reviews can make or break your business. For this reason, bad reviews should be handled with care.


Did you know? The way you respond to negative online reviews can help you grow your business!
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Follow these 10 steps to better handle negative feedback and you’ll quickly gain trust and loyalty from both current and potential customers.

  1. Take a beat.
  2. Try on your customer’s shoes.
  3. Do respond!
  4. Be gracious.
  5. Never debate.
  6. Take it offline.
  7. Fix the issue
  8. Ask for a new review.
  9. Learn & adjust.
  10. Become proactive.

1) Take a beat.

Your business is your baby. When you read negative feedback from a customer, it can be devastating. Take a minute to calm down and gain perspective. Set your emotions aside before you respond or you could wind up doing further damage.

2) Try on your customer’s shoes.

Before you type your response, put yourself in your customer’s shoes. Try to imagine why they were compelled to leave the review. Lay all defense aside and try to pinpoint the issue so that you can move forward with a resolution.  

3) Do respond!

The #1 way to show your customers you don’t care is by ignoring their negative review. Don’t make this mistake. Instead, respond as soon as possible (after taking a beat to calm down – see point #1.) Prompt attention to your customer’s concerns will show that their opinion matters to you. This first step will go a long way in regaining their trust.

4) Be gracious.

While positive reviews tell you what you’re doing right, negative reviews are valuable to your business too. Negative feedback shows you ways to improve and better show value to your customers. Be sure to thank the reviewer for their feedback and apologize for their bad experience. Even if you don’t believe that you or your employees did anything wrong, an apology is the best way to break down any barriers and take steps towards resolution.

5) Never debate.

Do not engage the reviewer in an online debate! This will only fuel the fire. You may have a good case for your defense. The customer could be way off base and completely irrational. But engaging them in an online public debate in response to their review on Yelp, Google, social media or another review site can cause permanent damage to your online reputation.

6) Take it offline.

The better way to go is to take it offline as quickly as possible. Leave your public response with your apology and a way to contact you for resolution. Leave a phone number and invite them to call you directly or invite the user to chat with you live. By taking it offline, you allow the customer to vent privately, protecting your public reputation. But you also provide a more effective channel to work towards resolution.

7) Fix the issue

Your next step is to resolve the issue. The right reaction to a customer’s negative feedback can often lead to a long-standing relationship with your customers. How can you turn this unhappy customer into a loyal brand ambassador?

Pro Tip: Respond to negative reviews in a way that shows customers and potential customers you care. Don’t just respond to the review – fix the problem!

8) Ask for a new review

Once you’ve fixed the issue, you will most likely have a gracious, happy customer. In this moment, you have the opportunity to ask them to remove their negative review and replace it with a positive one. When you go out of your way to show someone you care, they will typically respond favorably to this request.

9) Learn & adjust

Don’t stop there. Customer feedback is valuable to improving your customer experience. Learn from the negative feedback and take steps to improve your service, processes, and products for future customers.

10) Become proactive

Want to decrease your chances of receiving negative reviews online? Take a more proactive approach to manage online reviews. Review management services not only provide a way to collect more 5-star reviews. You can also provide a way to solicit not so positive feedback from customers in a more private manner – thus keeping the negative reviews at bay.

Houston Reputation Management

Online reviews are a signal for potential customers of the kind of experience they can expect to have with your business. These reviews are also a local SEO ranking signal for search engines. Because Google, Bing, and other search engines base their rankings on the engagement and opinions of people, you want to keep your people happy and your online reputation intact.

Houston is a flourishing city with thousands of competing businesses. Make sure your business has a fighting chance when users are deciding where to spend their hard-earned dollars. Contact us to learn more about how Houston reputation management services can give you a leading edge.

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