Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com Web Design, Online Marketing, Business Apps Tue, 16 Jul 2019 21:03:30 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 https://www.itvibes.com/website/wp-content/uploads/2018/12/cropped-favicon-1-32x32.png Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas https://www.itvibes.com 32 32 How to Create an SEO Strategy for Your Business https://www.itvibes.com/blog/content-marketing/how-to-create-an-seo-strategy-for-your-business/ Tue, 16 Jul 2019 20:27:49 +0000 https://www.itvibes.com/?p=19145 SEO is not what it once was. While it’s necessary to create consistent content with specific keywords that your target audience is searching, keywords are no longer the most important part of a profitable SEO strategy. SEO is a multi-layered process that involves a carefully thought out content plan.  Mapping Out Your SEO Plan in […]

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SEO is not what it once was. While it’s necessary to create consistent content with specific keywords that your target audience is searching, keywords are no longer the most important part of a profitable SEO strategy. SEO is a multi-layered process that involves a carefully thought out content plan. 


You’ve probably heard of search engine optimization (SEO), but do you know how to create an #SEO plan that works?
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Mapping Out Your SEO Plan in 2019

In order to show up higher on Google search results, you ideally need a search engine optimizer to help you gain more organic traffic to your website. A professional content strategist studies SEO and continuously improves their strategy to gain clicks and website visits. But, if you are unable to hire a professional SEO team right now, there are a few ways that you can create an SEO plan for your business that becomes prosperous. Here’s how:

  1. Understanding the Different Types of SEO
  2. Weekly Blogs
  3. Study Best Practices for SEO 
  4. Record and Track Your Content Marketing Results

1) Understanding the Different Types of SEO

First, you need to understand how Google search works. Once you understand the basics of how Google bots crawl sites and index pages, you’ll be able to start strategizing. There are three types of SEO to focus on, technical SEO, on-page SEO, and off-page SEO.

  • Technical SEO: This type of SEO is, well, very technical. Google examines the backend of your website including the speed, the XML sitemap, and the HTML & CSS coding. You also want to ensure that your site is using SSL, this means your website that starts with “https://” instead of “http://.”  Furthermore, your website needs to be optimized for mobile devices. 
  • On-Page SEO: This simply means the content that is on your web pages. You want to check that all of your content is organized into pages. Use keyword research to determine which headings and subheadings to use. 

Pro Tip: Make sure you’re using internal links throughout your website for on-page SEO! 

  • Off-Page SEO: This type of SEO is generated by the external links or backlinks that are directing website traffic to your pages. The more trustworthy backlinks you have, the more Google will trust you- thus, increasing your ranking. 

2) Weekly Blogs

It’s no secret that producing regular content is an essential part of a successful SEO plan. Your blog is where you can use long tail keywords that your audience is searching for. Just make sure you’re not using the same keyword too many times in the same blog post. That’s called keyword stuffing and can actually lower your rank. You also want to link to other pages within your website to create link loops. Lastly, share your blog articles on various social media platforms. 

3) Study Best Practices for SEO 

Just like everything digital, SEO is constantly evolving and improving. Thankfully, there are plenty of free online resources that you can use to stay informed on the latest SEO news and trends. Here are a few to get you started:

4) Record and Track Your Results

You want to collect your SEO data and track your results. Consider creating an Excel or Google Sheets table to keep a record of the organic traffic that is coming to your site. Try switching out one variable at a time to see what provides the best results for your targeted keywords. Another way to measure your results is your actual search engine results page (SERP).

A Successful SEO Strategy

SEO isn’t an easy concept to understand. It takes time to study and understand, and it takes patience to find an SEO plan that works for your brand. That’s why many small and large businesses alike choose to outsource their SEO strategy

Want to learn more about creating an SEO plan that drives organic traffic to your site? Chat with our team of search engine optimizers today!

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How to Write an Effective Video Script https://www.itvibes.com/blog/video-marketing/how-to-write-an-effective-video-script/ Tue, 11 Jun 2019 15:25:49 +0000 https://www.itvibes.com/?p=19082 Video marketing is becoming a popular and fun way for digital marketing agencies to promote what they do at their company. Your brand can use videos as a call to action for your followers, by creating various types of videos. While it’s a good chance to be creative and run with ideas on a subject […]

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Video marketing is becoming a popular and fun way for digital marketing agencies to promote what they do at their company. Your brand can use videos as a call to action for your followers, by creating various types of videos. While it’s a good chance to be creative and run with ideas on a subject you might be knowledgeable on, it’s best to write a well-thought-out script to ensure the efficiency of creating your video.


Not sure where to begin with video production for your brand? Here’s how to write an effective script and get started in your video marketing strategy.
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How Do You Write an Effective and Useful Video Script?

A good video can be thrown together at the last minute with the right idea–but a great video comes from a thoroughly-planned script and concept. If you carefully follow the steps below toward writing your video script, you should find recording your content to go much more smoothly.  

  1. Start With a Goal in Mind
  2. Create a Basic Outline
  3. Introduce the Video Topic
  4. Start Writing the Sections of Your Script
  5. Write Down B-Roll Cues
  6. Keep it Simple
  7. Act it Out

1) Start With a Goal in Mind

Writing a video script is a lot like writing a blog post. You start with a topic you want to write about, use keywords that will help people find your content, and end with a call to action. When you begin to write a script, you’ll need some notes on the goal you have for the video, such as who the audience will be, what message you want to convey, and what you want the audience to do after watching.  

2) Create a Basic Outline

Starting your video content with a basic outline will make your script easier to write as you go. There are video script templates available to use that will give you a good idea of which parts should go where in the script and, ultimately, the video itself. Similar to blog writing, you should have an introduction, sections of subtopics, and a conclusion with a call to action. Fill out your outline with the appropriate goals that you created before this step.

3) Introduce the Video Topic

Some people begin writing their video scripts by diving into the subtopics straight away, and often forget to introduce themselves and the video. Make sure to write an introduction that tells the viewer who you are, what you do, and what they’re going to get out of watching your video. You want to hook the audience at the beginning of your video so that they know to keep watching for what it is you’re offering to them. The type of introduction may vary depending on the type of video project you’ve created.  

4) Start Writing the Sections of Your Script

Your video production quality can be the best in the game, but if your video isn’t written well, it’s not likely to go very far. Write in a way that will sound natural when the narrator recites the script for the video. You want it to sound like a conversation, not like someone reading facts off of a teleprompter. Think about the type of audience that will be watching this video and how they communicate with one another. Don’t leave out any actions outside of dialogue that will emphasize the point you’re trying to make, such as cutting to a different shot or adding text to the video clip.     

5) Write Down B-Roll Cues

It’s good to think on the post-production side of things as you’re writing the script so that you know exactly how the video should be filmed at edited. If you’re showcasing your brand’s products or services, you can write in the script to insert a clip to play over the recorded audio. This is also a good way to visualize how many b-roll shots you will be using and if you need to add or remove any.

When writing a video script, add cues such as “TEXT: ‘Follow us on social media’” to your script so you’ll know to add a pop-up button with a link to the final edit of your video.

6) Keep it Simple

If you add too much to your script outside of the main points you want to make, you may end up forgetting where you were going with some things by the time it comes to shooting the video. Stick as closely to your outline and goals as possible to avoid losing focus and confusing your viewers. Being concise and to the point will keep the audience hooked and able to understand your message throughout the video.  

7) Act it Out

Read the script after you’ve finished writing everything to make sure that it flows smoothly. You should be able to read it clearly so that it makes sense when played back to your audience. If anything is difficult to read, reword it to feel more natural so that your writing is portrayed as conversational during the video.

Conclusion

Remember, having a good script ready to go is a big portion of the video production process. It’s the first step to making your video happen and the outline you’ll use while recording and editing. Once you get the hang of how to write a video script, you’ll be creating video content on a consistent schedule with no trouble.

Want to know more about content creation from our SEO experts? Join the conversation for more tips on your video marketing strategy!

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Keyword Research for Beginners https://www.itvibes.com/blog/search-engine-optimization/keyword-research-for-beginners/ Sun, 09 Jun 2019 14:00:03 +0000 https://www.itvibes.com/?p=19089 Anyone familiar with search engine optimization has likely heard of keywords. Though keywords on their own are no longer the sole factor for determining a website’s ranking in Google search results, they still play a crucial role in your online visibility. Keyword research for SEO serves as an important first step to developing an online marketing […]

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Anyone familiar with search engine optimization has likely heard of keywords. Though keywords on their own are no longer the sole factor for determining a website’s ranking in Google search results, they still play a crucial role in your online visibility. Keyword research for SEO serves as an important first step to developing an online marketing strategy.

A strategic use of relevant keywords and phrases will increase your website’s visibility to Google and ensure more people take notice of your content. To reach your target audience, the first step in the SEO process is keyword research. Take advantage of the myriad of tools at your disposal to identify a list of keywords optimized for your website.


Learn about the basics of #SEO and keyword research here!
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What are Keywords in SEO?

Keywords and phrases are simply the search terms that people use online to find the information they need. Keywords are generally sorted and ranked by topic, meaning that you’ll be competing against similar websites to rank for the same terms.

In modern SEO, the individual keywords on your website matter less than their context and the quality of the content they appear in. For instance, copying and pasting a long list of keywords at the end of your article won’t appeal to Google. Your chosen keywords should be integrated naturally into the text, prominent enough to catch Google’s attention but not enough to turn off potential customers.

Pro Tip: Google looks at your entire website for context on a keyword. If you only have a single post ranking for a particular keyword, Google is not likely to consider you an authority on that topic.

What Types of Keywords are There?

Keywords can fall into a couple of categories:

  • Long tail keywords: a long tail keyword contains more words than a typical Google search, consequently leading to more specific content. Keywords are generally considered to be longtail if they exceed 3-4 words in length.
  • Seed keywords: a seed keyword is the original search query a user types into Google. For instance, in the long tail keyword “Mexican restaurant near me”, the seed keyword is “Mexican restaurant”.

Ideally, your website should strive to rank for multiple keywords from each category relevant to your specialty.

What is Keyword Competition?

Simply put, keyword competition or keyword difficulty refers to how many people in your industry are attempting to rank for the same keywords. The higher the search volume of a keyword, the more difficult it will be to rank for that keyword yourself. For instance, you’d be hard-pressed to rank highly for the word “insurance”, which has over half a million searches every month.

On the other hand, if you can easily rank for a particular keyword, make sure it’s worth the effort. Some keywords are easy to rank for because they’re barely ever typed into Google. If you rank highly for a keyword that only gets a couple of searches per year, you’ve gained nothing.

How Do I Find Good Keywords?

There are four steps to effective keyword research:

  1. Define your focus and investigate your competition. How many other places on the internet offer the same information?
  2. Define your target audience. Which demographic is most likely to be interested in your topic? How often will they search for that information?
  3. Keep track of your highest-ranking keywords through a tool such as Google Console. If a keyword brings in plenty of traffic, keep using it! Keep track of your keyword success and plan your future content accordingly.
  4. Rinse and repeat! Keyword research and effective SEO is an ongoing process. Continue monitoring your keyword success, website traffic, audience demographics, and any other information that will help you promote your site.

Keyword Research for SEO

A well-planned SEO strategy will help more people find your website and return for more information in the future. While true SEO involves several different strategies and countless hours of work, one of the first steps is basic keyword research. Keywords are the foundation upon which your high search rankings will depend.

Connect with us to learn more about keyword research and all-encompassing SEO strategies!

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How to Get Better Results with Email Marketing https://www.itvibes.com/blog/email-marketing/how-to-get-better-results-with-email-marketing/ Wed, 05 Jun 2019 15:05:26 +0000 https://www.itvibes.com/?p=19077 Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, there’s a carefully planned way to go about starting an email marketing campaign to get the best results out of it in the long run. The best way to […]

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Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, there’s a carefully planned way to go about starting an email marketing campaign to get the best results out of it in the long run.


#EmailMarketing is a great way to reach your brand’s target audience. Let’s take a look at some best practices for better campaign results.
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The best way to get noticeable results from your email marketing campaigns is to find a message style that works best for your company and followers, run tests on what works and what doesn’t, and keep your audience connected to your objectives. Let’s take a look at some email marketing best practices to use for your business.  

Keep Messages Clear & Concise

With human attention spans on a steady decline, it’s best to keep your email content simple and straight to the point. Have a clear call to action, repeated two or three various ways throughout the message, that your readers can acknowledge from the second they open your email. This call to action should be the ONLY message you want to send–you don’t want to be offering multiple products or services in your promotional emails. Stick to one subject per email so that your subscribers are not overwhelmed by the different offers that you are presenting them with.

Pro Tip: Grab the subscriber’s attention from their inbox with eye-catching email subject lines, and keep them scrolling through the end of your message by including attractive and fitting images.

Optimize Emails Through Testing

Any campaign you start for your business will need to go through various tests to be optimized accordingly. Enable tracking on your emails so you can see the click-through rate of your campaign and adjust your emails cadence to see what is working the best for your subscribers and what isn’t getting a high enough conversion rate. Link images for more email clicks–most people are likely to open and click on an image to follow a link.

Running tests on your content, frequency, and timing will allow you to get an in-depth understanding of how your email marketing campaigns should be performing. Try modifying the message incentives slightly to see which changes come with the most clicks. Relate your email designs as closely as possible to your landing pages for a more highly optimized approach.

Engage With Your Audience

Your loyal followers who show your brand the most support deserve a personal greeting for each promotional email they receive. You can use an automatic personalization tool to email clients using their first name–instead of using the standard ‘Dear Member’. Giving incentives to your audience, such as offering 10% off of products for a limited time, increases open rates and the chance for conversion. You can also better connect with your audience by offering a plain text option for your email templates and optimizing the email’s settings for mobile devices. Keep your followers up to date with your email marketing campaign by sending reminders, sparingly, about current promotions they may have missed out on.

Conclusion

At the end of the day, the best practices for email marketing are always going to be updating and improving to see results. Always monitor your campaigns and run tests to see how your followers are reacting and what you should continue doing for your brand. New ideas will come and go, giving you endless options for bettering your email campaigns.

Want to learn more about improving your email campaigns? Join the conversation to speak with our content and SEO experts!

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How to Get More Followers on Instagram https://www.itvibes.com/blog/social-media/how-to-get-more-followers-on-instagram/ Tue, 04 Jun 2019 14:21:04 +0000 https://www.itvibes.com/?p=19070 As Instagram continues to gain popularity, more and more businesses are taking advantage of the platform to portray their brand’s image while attracting new customers. With more than 500 million daily active users, chances are your target audience is scrolling through Instagram posts every day. However, if you aren’t already a famous Instagram influencer, you’ll […]

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As Instagram continues to gain popularity, more and more businesses are taking advantage of the platform to portray their brand’s image while attracting new customers. With more than 500 million daily active users, chances are your target audience is scrolling through Instagram posts every day. However, if you aren’t already a famous Instagram influencer, you’ll quickly realize that it takes carefully curated content, a strategic plan, and a lot of hard work to increase your following.


Wondering how to reach more people on Instagram? Check out these 5 tips to create an account that users want to follow! #InstaTips
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Are You Trying to Gain More Instagram Followers?

The social networking giant is the first of its kind– Focused on highly engaging visuals with short captions, turning average people into famous influencers. Even if you haven’t started an account, it’s not too late to create a free Instagram account. Once you start your Instagram profile, make sure you’re using a business account, and your posts are public. To gain more followers, make sure you’re doing this in your Instagram strategy:

  1. Give Instagram Users a Reason to Follow You
  2. Only Share Your Best Shots
  3. Follow a Schedule
  4. Identify Your Brand Voice
  5. Relevant Hashtags

1) Give Instagram Users a Reason to Follow You

Gaining likes on your photo is relatively easy. The tricky part is attracting and keeping long term followers. You want to provide a short snapshot in your Instagram bio about who your brand is and what they do. Make sure this is interesting enough to attract the attention of new customers.

Pro Tip: Include a call to action in your Instagram bio with a link to your brand’s website to gain more visitors to your website!

2) Only Share Your Best Shots

Instagram is all about beautiful photos that cause users to stop and double tap the photo for a like. Read and study photography and videography best practices. Follow accounts and blogs that offer tips for sharing Instagram content that increases engagement. Shoot, shoot, and reshoot. Expect to take a dozen photos before you capture that quality photo that’s worth sharing. Whether you manage your content, or hire someone to, understand that it takes practice and patience to establish your brand’s presence while sharing photos that people can relate to.

3) Follow a Schedule

Create a demographic-specific posting schedule. Who is your target audience and when do they have downtime? Remember, people use the app when they have a moment to themselves. Do some research to see when your niche is the most active. Also, take advantage of Instagram’s free analytics. Once you start posting and gain followers, you’ll be able to see what time of day they’re the most active. Create a schedule, collect and analyze the data, and adjust accordingly.

4) Identify Your Brand Voice

Your Instagram feed is your chance to establish your brand’s voice. Many famous Instagramers stick to a color theme and use the same filters to attract their niche. While others use industry-specific statistics and polls in posts and Instagram stories. You can even share behind the scenes photos of your company. Did you recently go out for a company lunch or team building exercise? Don’t be afraid to share these brand photos to help your audience personally connect to your brand.

5) Relevant Hashtags

Hashtags are everything on Instagram! When it comes to promoting your Instagram account, make sure you’re using a combination of niche specific and popular hashtags. The platform makes it really easy to track how many people each hashtag is reaching. It also provides similar relevant hashtags for you to use. Simply type in a hashtag into the search bar and you can see how many posts are being shared with that hashtag. Consider hashtags that have between 500-500,000 posts. Just like your posting schedule, collect hashtag data, analyze it, and adjust accordingly.

Conclusion

If you haven’t jumped on the Instagram bandwagon,  you’re missing out on an essential, free tool for your marketing strategy. While gaining followers may seem like a chore, if you follow the above tips, you’ll be surprised at how your number of followers soar.

Are you interested in learning more about social media marketing for your brand? Join the conversation to speak with our team of digital marketing experts.

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Quantity vs. Quality: Finding the Right Balance for Web Content https://www.itvibes.com/blog/content-management/quantity-vs-quality-finding-the-right-balance-for-web-content/ Fri, 24 May 2019 14:00:53 +0000 https://www.itvibes.com/?p=19085 What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine capabilities evolve, quantity alone no longer guarantees high […]

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What’s the best, fastest way to climb the ranks of Google’s search results? In the past, the answer was producing lots of content in a short amount of time and sprinkling in plenty of keywords to appeal to the algorithms. But as user preferences and search engine capabilities evolve, quantity alone no longer guarantees high rankings.

While the quantity of your online content is still important, Google now looks at content quality for ranking purposes as well. The best solution for better search engine rankings is finding the proper balance of quality and quantity on your website. Let’s look at how both categories can help your website’s visibility and how to properly balance the two.


Should your website focus on content quantity or quality? Why not both? Learn more here.
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Advantages of Having More Content

Simply posting more content on your website is a straightforward strategy. The more content you have to offer, the more pages Google can evaluate and rank. With a large amount of keyword-rich pages, Google will pay more attention to your website and help you rank higher. More content also creates more opportunities for lead generation and promotion through social media or email. The more content you have, the more visible your site is likely to be.

Pro Tip: An average visitor to your website isn’t likely to become a customer until your brand has “touched” them through promotions between 7-18 times, according to Google. Producing content regularly allows you to promote yourself to them more frequently.

Advantages of Creating Quality Content

Google looks not only at the amount of content your website produces, but also how long users stay there. The more time a user spends on your webpage, the more likely Google is to consider that page helpful. Consequently, that page will start to rank higher in similar searches.

The downside of focusing too much on high-quality content is that writing well takes time. The higher quality you want a particular page to be, the longer research and revisions will take. Consequently, you’ll have less time to produce more content, which means fewer organic leads.

Finding the Proper Balance

Unfortunately, there’s no magic formula of quality vs quantity for your website. Your ultimate balancing strategy should depend on a few factors:

Once you’ve developed and implemented a new strategy, monitor any developments closely. Give your readers time to adjust to your new schedule. An effective strategy will ultimately generate more visibility for you with time.

Climbing the SEO Ranks

A quantity-focused strategy and a quality-focused strategy both bring their own advantages and disadvantages to your website. Neither is sufficient on its own. With proper research and attention to your website’s traffic and user engagement, you can find a way to balance the two perfectly for your own content optimization.

Connect with us to learn more about developing an effective content strategy!

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Get Started Producing Quality Content for Your Website https://www.itvibes.com/blog/content-strategy/get-started-producing-quality-content-for-your-website/ Fri, 17 May 2019 14:00:56 +0000 https://www.itvibes.com/?p=19064 In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high visibility. Online users now look for quality content ideas that provide the best answer to […]

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In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high visibility. Online users now look for quality content ideas that provide the best answer to their initial question.

As you work to produce quality posts and advice for your website, you’ll need plenty of new content ideas. Rather than relying on what seems to be the latest trend, the most sure-fire way to earn a higher SEO ranking is to listen to your audience and the data from your site. What brings people to look for you? Does your current content seem to provide the help they want?


Learn how to create the kind of content that both Google and humans will love!
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Keyword Research

This may seem like a no-brainer for SEO work, but don’t just focus on using more keywords to attract more searchers. Pay attention to what the keywords actually say. What are people searching for, and how often? Choosing the correct keywords for your website will ensure that you attract more users searching for high-quality content. You could rank higher than anyone else for a particular keyword, but if only one person a month searches for that keyword, you’ve really gained nothing.

Analytics

Google Analytics and social media insights will show you several crucial pieces of information:

  • Audience demographics (age, gender, etc.)
  • What keywords led them to your site
  • Which pages they viewed and for how long

This information is an important step to optimizing your site content for your primary audience. For instance, if most visitors to your website are middle-aged working ladies, posts about entry-level jobs will probably not spark their interest. Keeping an eye on your audience will help you in your research for relevant content topics.

Pro Tip: Use data analytics to track how many readers shared your blog posts, social media thoughts, and more. Which content is shared the most and generates the most interest?

Social Media Connections

Blog comments and social media provide a chance to hear directly from your readers and get their opinions. Invite your audience to leave feedback and requests for potential changes. While not all their suggestions will be useful, remember that your website ultimately depends on a returning audience interested in your content. Listen to their input and make them feel valued.

Consider Search Intent

A user searching for a very specific topic, such as how to check the oil in their car, will not be happy to end up on a lengthy webpage sprinkled with relevant keywords but no real help for their situation. Remember that search intent matters just as much as keywords when it comes to attracting online traffic. Optimize your pages for the right search intent and show your audience that you are a valuable source for the information they need, right when they need it.

Create Content that Appeals to Your Audience

Don’t assume that trending topics will guarantee long-term SEO success. With dedicated research and ongoing audience engagement and effort, you can consistently create excellent content that raises your SEO ranking and shows you as a reliable source of information.

Connect with us to learn more about proper content marketing and topic research.

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The Incredible Value of Blogging for SEO https://www.itvibes.com/blog/content-strategy/the-incredible-value-of-blogging-for-seo/ Fri, 10 May 2019 15:00:03 +0000 https://www.itvibes.com/?p=18954 The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search engine optimization help boost your visibility online, but don’t forget about one of the biggest components of quality […]

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The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search engine optimization help boost your visibility online, but don’t forget about one of the biggest components of quality SEO: blogging.

Regardless of your industry, maintaining a blog will help your SEO rankings and user engagement with your website. Don’t neglect this crucial step to building a strong online presence! Let’s look at a few ways blogging can put you high in the Google search results.


How can a well-maintained blog help your business’s website get better SEO rankings? Learn the best strategies and advantages here!
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Chances for Link-Building

Links can serve several purposes in a blog post. First, internal linking will encourage users to explore your website and see what else you have to offer. Both the original blog post and the linked pages will ultimately get more visibility with this strategy.

Alternatively, external links can send your readers to an influencer website. While this doesn’t directly give more clicks to your website, it can show your users where you get your material and promote partner websites. Sometimes those websites will return the favor by linking back to you in their future posts!

Pro Tip: Well-written blog posts with good internal links will encourage readers to spend more time on your website. The more user engagement your site gets, the better it looks to Google, and the higher you’ll be in the search results list!

Longtail Keyword Optimization

Having a focus keyword for your blog post is an important first step, but it won’t do you much good without plenty of related and longtail keywords. A truly SEO-friendly post will take full advantage of different variations on its primary keyword. With the right keywords in the right amounts, you’ll be able to rank for plenty of popular search terms related to your topic.

Publishing Current Content

Google’s SEO algorithm looks at relevancy and publication dates as well as keywords. The more frequently you post and the more informative your content is, the higher you’ll rank in a page of search results. Your readers will appreciate the helpful, up-to-date information as well. Carefully plan your blog topics and publication times to keep your website both relevant and interesting.

Keeping Up With SEO Trends

SEO standards evolve with search engines and the internet itself. Make sure your blog evolves with the trends! Stay informed of new search algorithms or strategies, and consider hiring a brand management service to help you stay on top of new methods. With the proper work, your website will get the online visibility you need.

Let us help you develop a blogging strategy! Connect with us and see how we can help you build a quality website.

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Email Marketing Tips: How to Minimize the Number of Unsubscribes https://www.itvibes.com/blog/email-marketing/email-marketing-tips-how-to-minimize-unsubscribes/ Fri, 03 May 2019 16:32:25 +0000 https://www.itvibes.com/?p=18950 As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the positive results of email marketing. Email campaigns, when used correctly, […]

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As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the positive results of email marketing.


Are email campaigns part of your content marketing strategy? Here’s how you can send emails that reap positive results for your business. #emailmarketing
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Email campaigns, when used correctly, can be incredibly effective in reaching your target market. Although it may seem that your email subscribers open your email but aren’t acting, they will remember your brand when they need your specific products or services. Use your email list to share blog posts including great tips for your niche, also be sure to include a relevant call to action that takes your subscribers to your website or an optimized landing page. Don’t be discouraged when some people unsubscribe; expecting zero unsubscribes is unrealistic, but you can decrease the number of users who unsubscribe with these tips.

Organize Your Lists

Most software for email marketing such as MailChimp give you the option to arrange your audience with lists. Use this to your advantage. Organize your lists by industry so that you can spend time writing emails that target each industry.

For instance, if you are a brand management company, split your lists into broad lists such as:

  • B2B
  • B2C

From there, you can create even more focused lists such as:

  • Tech
  • Realtors
  • Oil & Gas
  • Outdoor living
  • Automotive
  • Contractors
  • Etc.

This gives you the opportunity to curate industry-specific emails with email subject lines for each market that you’re targeting.

The Buyer’s Journey Is Your Guide

When making a purchase, customers go through the buyer’s journey. Buyers go through three stages: awareness, consideration, and decision. Email campaigns are essential during the awareness stage. At this point, buyers are aware that they have a problem and your email campaigns will represent a solution. This will take buyers to the consideration stage where they will remember your emails when considering their options. Use your email campaign to monitor their buying patterns.

Pro Tip: Keep detailed records of the buyer’s journey in order to create a successful email campaign that produces the results you desire.

Don’t Spam Your Subscribers

There is such a thing as too many emails. If you’re sending emails that don’t have a useful purpose for your contacts, they’re more likely to unsubscribe. Also, if you’re flooding their inbox and they feel overwhelmed with your emails, they’re going to unsubscribe to free some space in their email inbox. Start by sending monthly emails and see how that works, move to bi-weekly, then weekly emails. Track your results and see what works best with your specific email lists.

Conclusion

Email campaigns can prove to be incredibly effective in attracting and retaining customers. Unfortunately, they can have the opposite results if not used correctly. Follow the above email marketing tips to create an email campaign that works!

Interested in learning more about using the best digital marketing strategies? Join the conversation to speak with our team of content & SEO experts!

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5 Types of Videos to Add to Your Content Marketing Strategy https://www.itvibes.com/blog/video-marketing/5-types-of-videos-to-add-to-your-content-marketing-strategy/ Tue, 30 Apr 2019 15:00:28 +0000 https://www.itvibes.com/?p=18967 If you haven’t added videos to your content marketing strategy, you should look into the types of videos that can really benefit your social media. A balanced video marketing strategy will help your brand to establish its online presence and gain traction in your community. There are many kinds of videos for you to try […]

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If you haven’t added videos to your content marketing strategy, you should look into the types of videos that can really benefit your social media. A balanced video marketing strategy will help your brand to establish its online presence and gain traction in your community. There are many kinds of videos for you to try out, and different benefits that come with each one.


It’s no secret that videos get quite the response on social media. Here are some videos you should be sure to include in your content marketing strategy!
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What Types of Videos Should You Be Creating?

At the end of the day, you have the creative freedom to make whatever type of videos you think your target audience will like. However, let’s take a look at some of the best types of videos to consider and how they can help your content marketing efforts the most.

  1. Live Videos
  2. Reviews
  3. Tutorials
  4. Educational
  5. Vlogs

1) Live Videos

Using the ‘go live’ feature on multiple different platforms is an effective way to connect with your audience directly. Live videos allow you to see who is watching your videos and how they are reacting to it. Some appropriate topics to cover would be behind-the-scenes of your establishment, live Q&As for your audience, and exciting product announcements.

2) Reviews

One of the most popular forms of videos that we see across YouTube, Facebook, and Instagram are review videos. We see trusted content creators reviewing products, services, and entertainment. Creating content doesn’t always start from scratch–you are capable of gaining a following on your videos by providing testimonials for your audience to be in on.

3) How-To Video Tutorials

You can create tutorials for consumers to learn how to use a product or service that your company provides. Be sure that your tutorials are easy to understand and entertaining enough to keep the viewer interested long enough to finish the entire video. “How-To” videos are one of the most commonly searched video topics on YouTube, making it a good video topic to look into making for your brand.  

4) Educational Videos

Informational videos will help with your brand’s search engine optimization. You can create topics that will inform your video viewers on that will relate back to your company and what it is you can provide for them. Educational videos are like blog posts in the sense that your viewers will search for them in order to learn something new or to gain a different perspective on something.

5) Vlogs (Behind-the-Scenes)

We’ve all seen plenty of vlogs on YouTube… but, how can they apply to a marketing campaign? Vlogging can be good for behind-the-scenes looks into what you do at your company and things like “a day in the life” type of videos that will give your viewers a personal insight of the people behind the camera. You can use the vlog approach to give a tour of your facility, respond to frequently asked questions, and record community events that will be on your social media for new visitors to see.

Don’t overthink your video production. Stick with a simple idea of what you want your call to action to be, and make sure that your video gets that point across.

Content Creation Meets Business Marketing

When thought out carefully and planned accordingly, creating videos for your brand’s social media platforms will do much more good than harm. Take your time in searching for similar videos that competitors or similar brands are doing to get the right idea of what works best in a content strategy setting. Online marketers are always looking for new ways to get a good response from their audience, so be open to change and new ideas!  

Want some more ideas for your content marketing strategy? Join the conversation to learn more about optimizing for digital marketing.

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