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The Lighthouse School of Excellence

Extending Their Market Reach And Increasing Traffic By 25%

The Light House School of Excellence has experienced steady growth since they opened doors in 2003. As a new director came into the school, there was an opportunity to reach more community members by investing in a digital marketing campaign.

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Increased social reach

Conversion on facebook

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Increase in organic traffic

As The School’s First Website, It Needed To Inform Parents And Increase Enrollment

Before ITVibes jumped on board, The Light House School of Excellence was growing enrollment primarily by word of mouth. Once their new director took over, he saw an opportunity that wasn’t being utilized. Their first step was to find a digital marketing company that could design a website to reflect the school’s branding and philosophy while also being a resource of information for parents. 

The school also recognized the growing amount of  young new generation families that use digital sources to find related services. To secure the school’s future growth, their management team knew being visible online was essential.

Increasing Visibility To Grow Enrollment

The Light House School’s digital marketing strategy was developed by ITVibes’ design and content teams whose goal centered around a  website to showcase how the school is different from its competitors. It needed to be modern, responsive and mobile friendly while also being personable and informative–these key things could successfully convert web traffic.

The design team built the website using warm and bright colors, while the content team integrated keywords and optimization concepts into every page. The highlights of our strategy included:

  • Building a modern, fast, responsive, and mobile-friendly site from the ground up.
  • Writing original, informative content that would rank the school on top of the search engines.
  • Creating an ongoing social strategy to boost community engagement and brand awareness.
  • Initiating an analytics tracker for the overall health of the marketing campaigns.
Investing In An Online Strategy Gave The Light House School Steady Growth Month Over Month
After the launch of their new website, The Light House School of Excellence began generating over 200 visitors per week and over 100 conversions on social media. And with built-in analytics, tracking return on investment is simple. Highlights include:

  • Increased social reach by 30%
  • Real-time monitoring of analytics to gauge their ROI
  • Increased organic results month over month by 25%
  • Ongoing content strategy to further boost community engagement

What Past Clients Are Saying

 

My husband and I have been working with ITVibes for some time now and we are amazed at the expertise, customer service, and loyalty to servicing and maintaining our account. The ITVibes team (Siva, Ashlee, Wendy, Sarah) have been extremely attentive to our requests, and their knowledge expertise is unsurpassed. I would highly recommend this business.
Renata Bump
Renata Bump
19:55 26 Sep 24
We have had a wonderful experience with IT Vibes over the course of our new website redesign. Their team provided us with an in-depth process of each step, along with top tier communication. We are especially grateful for Wendy and Ashlee who were our main point of contacts throughout the project.Our new website is absolutely beautiful. We are excited to bring a fresh and innovative user experience to our customers with the help of IT Vibes. Their quality of service, design, and support is truly unmatched in our industry.Thank you again for everything. We are proud to work with this incredible company!
CheerVille
CheerVille
22:36 25 Mar 24
Siva and his team did a fantastic job with our new website. I really appreciate Siva being involved every step of the way during the entire process. He was very informative, communicated with us frequently, and has a vast knowledge in the field. I would strongly suggest Siva and his team for any of your marketing needs!
Terry Smith
Terry Smith
18:04 15 Mar 24
We are in the process of revamping our website and IT Vibes has been an invaluable partner in encouraging us to pursue creative avenues, contemporary designs, innovative marketing approaches and custom-made reports. We have been most impressed with the quality of products and collaboration among their team, and we look forward to completing this process by creating an informative and successful website together.
Anne DeMaret
Anne DeMaret
14:18 15 Mar 24
ITVIBES has done a great job with our new web site, email security, and even re-designed our logo. They are super responsive with our technical questions and day to day issues with our IT. Very pleased!
Jeff Herrin
Jeff Herrin
16:29 12 Mar 24
We hired ITVibes in 2015 to create our website in hopes to accelerate our business and online presence. The entire process was made easy with a team of experts dedicated to our website design and success. ITVibes also covers all of the ongoing monthly updates and security measures to keep us protected. We have been loyal clients for almost 9 years and are still impressed with their exceptional work.
monte bishop
monte bishop
17:59 09 Oct 23
I had very high expectations for my new company’s website and digital marketing plan, and IT Vibes absolutely exceeded them! They were amazingly responsive, great attention to detail, and overall seemed to care as much about my small business as I do - many thanks to everyone involved. I get compliments on the new website daily. True professionals and a pleasure to work with - the entire team.
Jay Johnson
Jay Johnson
17:52 21 Sep 23
About a year ago, I decided it was time to "up" my game on my small business website. I wanted to work with someone local, so I contacted ITVibes and they have been great to work with! I mostly communicated with Wendy and she was always super-helpful and fast to respond to any silly questions I had. And, believe me, I had a lot of them! Siva and his entire team were always on top of everything, as well. I'm definitely happy I went to ITVibes and I'd recommend them to anyone. A+
Todd Lehn
Todd Lehn
19:52 30 Aug 23

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