The Lighthouse School Case Study | ITVibes

The Lighthouse School of Excellence

Extending Their Market Reach And Increasing Traffic By 25%

The Light House School of Excellence has experienced steady growth since they opened doors in 2003. As a new director came into the school, there was an opportunity to reach more community members by investing in a digital marketing campaign.


Increased social reach

Conversion on facebook


Increase in organic traffic

As The School’s First Website, It Needed To Inform Parents And Increase Enrollment

Before ITVibes jumped on board, The Light House School of Excellence was growing enrollment primarily by word of mouth. Once their new director took over, he saw an opportunity that wasn’t being utilized. Their first step was to find a digital marketing company that could design a website to reflect the school’s branding and philosophy while also being a resource of information for parents. 

The school also recognized the growing amount of  young new generation families that use digital sources to find related services. To secure the school’s future growth, their management team knew being visible online was essential.

Increasing Visibility To Grow Enrollment

The Light House School’s digital marketing strategy was developed by ITVibes’ design and content teams whose goal centered around a  website to showcase how the school is different from its competitors. It needed to be modern, responsive and mobile friendly while also being personable and informative–these key things could successfully convert web traffic.

The design team built the website using warm and bright colors, while the content team integrated keywords and optimization concepts into every page. The highlights of our strategy included:

  • Building a modern, fast, responsive, and mobile-friendly site from the ground up.
  • Writing original, informative content that would rank the school on top of the search engines.
  • Creating an ongoing social strategy to boost community engagement and brand awareness.
  • Initiating an analytics tracker for the overall health of the marketing campaigns.
Investing In An Online Strategy Gave The Light House School Steady Growth Month Over Month
After the launch of their new website, The Light House School of Excellence began generating over 200 visitors per week and over 100 conversions on social media. And with built-in analytics, tracking return on investment is simple. Highlights include:

  • Increased social reach by 30%
  • Real-time monitoring of analytics to gauge their ROI
  • Increased organic results month over month by 25%
  • Ongoing content strategy to further boost community engagement

What Past Clients Are Saying


We hired ITVibes in 2015 to create our website in hopes to accelerate our business and online presence. The entire process was made easy with a team of experts dedicated to our website design and success. ITVibes also covers all of the ongoing monthly updates and security measures to keep us protected. We have been loyal clients for almost 9 years and are still impressed with their exceptional work.
monte bishop
monte bishop
17:59 09 Oct 23
I had very high expectations for my new company’s website and digital marketing plan, and IT Vibes absolutely exceeded them! They were amazingly responsive, great attention to detail, and overall seemed to care as much about my small business as I do - many thanks to everyone involved. I get compliments on the new website daily. True professionals and a pleasure to work with - the entire team.
Jay Johnson
Jay Johnson
17:52 21 Sep 23
About a year ago, I decided it was time to "up" my game on my small business website. I wanted to work with someone local, so I contacted ITVibes and they have been great to work with! I mostly communicated with Wendy and she was always super-helpful and fast to respond to any silly questions I had. And, believe me, I had a lot of them! Siva and his entire team were always on top of everything, as well. I'm definitely happy I went to ITVibes and I'd recommend them to anyone. A+
Todd Lehn
Todd Lehn
19:52 30 Aug 23
I have been a client with ITVibes for over 5 years. They helped me navigate the pandemic as my small business was struggling and continued to support us through it. Recently they have re-built my business website and the team was very professional and attentive to our business need. They scheduled one-on-one zoom meetings and walked me through countless of website designs until we picked the right one for us. They worked at our pace and never felt rushed to publish the website. I appreciate all the support and professionalism.
Ahmad Abodeeb
Ahmad Abodeeb
16:21 04 Aug 23
We continue to have a great experience with ITVibes! They built our website and it was exactly what we were looking for. Their attentive and knowledgeable staff ensured that our experience with our project would be a hassle-free one and they did not disappoint. We've been very pleased with their overall responsiveness and service, they go above and beyond to make sure that you are satisfied with any of their services.
Dock Boxes Unlimited
Dock Boxes Unlimited
20:36 18 Jul 23
ITVibes recently helped rebuild our company's website. The entire team at ITVibes is extremely helpful, knowledgeable, and responsive. They made the website rebuild process so easy and efficient. We've enjoyed working with them on the rebuild so much that we've also hired them to maintain our new site. With regards to website maintenance, their turnaround times are incredible, and I know that I can trust them to get the job done quickly and correctly.
Paige C
Paige C
20:04 16 Jun 23
I have been with IT Vibes for some time now. They designed my website a few years ago and now I use them for my content management, social media postings, search engine optimization and a host of other things. It has taken about 45 days to see positive results. I whole heartedly recommend IT Vibes for your business needs.
Gregory Carter
Gregory Carter
15:46 27 Feb 23
ITVibes manages all of our IT and more importantly, our website content and social media. The entire team does a terrific job. Very timely with executing their strategies.
Robert Drisaldi
Robert Drisaldi
00:46 02 Aug 22

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