Creekstone Outdoor Living is an outdoor living designer and builder. In addition to custom designed backyard spaces, they also operate a large retail store and design center where customers can view, demo, and purchase products, materials, finishes, and more.
Increased Organic Traffic
Increase Organic Traffic
Goals Converted on Facebook
Revamped branding, marketing and design.
Creekstone Outdoors wanted to revamp their branding to show their unique concept of a retail store for products combined with a design center for backyard hardscapes. Their old site showcased the gorgeous retail store and products but failed to highlight their largest margin product–the design and building side of outdoor living.
In addition to the refocused messaging, Creekstone Outdoor Living wanted to boost their digital marketing efforts by implementing paid advertising with ROI tracking that would measure performance.
Crafting Creekstone’s Digital Brand
The ITVibes Design team re-vamped the Creekstone Outdoor Living web design in order to target their brand towards higher priced service offerings. The did this by optimizing content, establishing clear call to actions, and putting beautiful photos front and center. Our goal was to brand a website that immediately showcased the company’s brand.
We also developed a digital marketing strategy that would expand the reach of a new website design–it needed to measure the ability to convert quality leads.
Now Creekstone Outdoor Living has consistent branding that showcases a unique backyard experience. Their website is building is enhanced through organic SEO campaigns, social branding, and PPC marketing.
After optimizing their website and online campaigns, Creekstone Outdoor Living received tremendous results. And, with analytics built in to rely on for future decisions, they can can calmly navigate all digital waters. Highlights included:
- Increased organic traffic by by 35%
- A decrease in bounce rates by 17%
- 145 monthly goal conversions on facebook
- Detailed insight into the health of their marketing campaigns