User-Friendly Web Design & SEO Marketing Strategy
Since 1979, Copeland International has served the Energy, Construction, Farming, Marine, and Material Handling industries in the US and worldwide. They specialize in rebuilding, refurbishing, and remanufacturing recent and out-of-date Allison Transmission models.
Decrease in Bounce Rate
Increase in Pageviews
Increase in Organic Traffic
A Fresh Look for Sufficient Website Navigation
Copeland Allison Transmissions came to our web design company with the goal of reaching their audience within their area and across the globe. A fully revamped website design would give them the ability to show their clients what they’re capable of. In addition, their online presence needed a boost to start seeing more organic traffic come in.
Reliable Digital Marketing Agency in Houston
The ITVibes design and content team built a responsive website that focused on highlighting the strengths of Copeland International. By identifying their main services, and using high-volume keywords, each page was optimized for greater search visibility. In addition, we made a careful effort to showcase their wide range of industrial applications to give customers an idea of all that they do. In addition to designing the website using the latest best practices and mobile optimization, deliverables included:
- Creating an easy to navigate sitemap with high ranking keywords
- Launching a monthly content campaign on social media marketing platforms to boost brand awareness, and drive organic traffic
- Integrating a comprehensive product catalog and user search tools
Copeland’s Clients Are Now Able to Find Them With Ease Online Through Content-Driven SEO Marketing.
After launching their new website, starting a content marketing strategy, and beginning a paid marketing plan, Copeland International’s digital presence was enhanced exponentially. Highlights included:
- 8% Decrease in Bounce Rate
- 128% Increase in Pageviews Over 6 Month Period
- 16% Increase in organic engagement
What Past Clients Are Saying