Conroe Family Willis Case Study

Conroe Willis Family Medicine

A healthy digital marketing campaign was essential for the new practice’s growth


Conroe Willis Family Medicine was founded in May of 2010 after branching off of a larger health provider. They have experienced steady growth since they began, and continue to receive strong community support.


Increased Conversions


Increased Traffic

monthly social engagements

Anytime A New Business Launches Their First Website- It Has To Be Excellent

When Conroe Willis Family Medicine opened for business, communicating a strong business philosphoy to the community was key. Their web design needed to represent each practitioner’s personality and convey the message that patients are treated like family, not just another number.

The new website should be effective in tone and design by representing their compassionate nature and bringing in new patients.

Strong Marketing, Healthy Business & Caring For Patients Like Family

After collaborating, the ITVibes design and content teams started working on an effective marketing strategy that drives results for a growing business. By determining competitor differences and unique offerings, a website could then be crafted based on these key insights. The plan of action included:

  • Building a responsive website to meet the demands of the increasing number of mobile users.
  • Organize a strategy for an ongoing content strategy that focuses on organic search rankings.
  • Initiate a social media campaign to build local brand awareness.
  • Built-in analytics that track marketing effectiveness.

Getting Off To The Best Start Possible, CWFM is Nurturing Their Growing Practice

With their first website launched, social media campaign running, and organic rankings rising, Conroe Willis Family Medicine began getting more appointments every month. Highlights include:

  • 212 monthly social engagements
  • Real-time analytics that track ROI and the ongoing health of marketing strategies
  • Patient growth by 15% in the first month
  • A steady growth of 20% increase in website traffic

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