Do You Know Which Email Campaigns Are Working?
With easy to use email analytics, you can identify which campaigns are working and which need some tweaking. Make key decisions with accurate and relevant data. Use powerful metric tools to create customized reports for yourself and other departments in your company. Understand end-to-end ROI and share key information with your team, clients and customers. Finally, you can take the guesswork out of reporting with marketing automation data.
Email Analytics That Help Increase ROI
Once you have analyzed your detailed email and sales reports, it’s time to take action! Reports can become useless if changes are made based on the provided data. See which automated emails received the highest click-through-rate, determine which products and services are yielding the highest sale, and examine how your website ties into all of these statistics. After completing these evaluations, you can take appropriate action and change strategy components. When you begin adjusting your marketing to line up with email analytics, your ROI rates will start increasing!
How else can email analytics benefit your business?
-> Track and measure sales automation effectiveness
-> Integrate Google Analytics to see how your website works with marketing automation
-> Get exact percentages of users opening, clicking, and viewing automated emails
-> Customize reports to include the most important metrics
-> See how specific workflows are performing with detailed data
-> Easy to read and understand
-> All of your reports, in one place
-> Access to our support staff for questions and management help
-> Increase ROI rates
ROI Reporting Services
Campaign Tracking -> Understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. Automatically track your website visitors’ conversions (without the need to set up conversion funnels) from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later via an offline transaction.
Google Analytics -> Track email success all the way to bottom line ROI. Follow stats like clicks, opens, bounces, and deliveries to optimize messaging. Know which links in your emails are working and which are not. Track your paid search campaigns, see robust keyword data and follow AdWords costs all the way to the bottom line to determine the true cost of a qualified lead.
Email Reports -> Our platform goes beyond the capability of traditional ESPs by providing complete information on lead capture activity after a click-through from an email. Know every page visit, form completion, webinar sign-up and white-paper that is downloaded from the email campaigns you send.
Sales Reports -> Provide all the information you need to measure your current success and accurately forecast future performance. Customize Campaign, VisitorID and CRM reports to include metrics that matter. Good campaigns start with an end-to-end ROI goal. Campaign Insights provides actionable metrics every step of the way to keep goals clear and attainable.
Workflow Conversions -> View the performance of an entire workflow, such as a drip campaign, and know what lead nurturing techniques are making users engage, convert or unsubscribe. Increase your sales and reduce list churn by optimizing each component.