How To Simplify Your Web Design For Higher Conversion Rates


If you are beginning to consider rebuilding your web design, there are many decisions to make before plunging in. While it may seem like a sleek design, catchy headlines, and interactive features will attract new visitors, these things alone will not produce conversions. After all, that is the point of a new website–to gain the attention of potential customers and get them hooked to purchase your products and services. So, how can you ensure conversions are made? Simplicity is the answer.

3 Ways To Remove Distractions From Your Website

By eliminating some of these common distractions, you can both make your site more user-friendly and produce more conversions.

1. Easy and clean navigation

The first step towards a simple website is to clean up your navigation bar. Some people think creating a drop down for every single page is the only way to organize a website, especially for those extra large sites. However, this isn’t necessarily true. While ease of use is essential, so is cleanliness–a messy navigation will make users overwhelmed and mislead. This could cause many people to leave your website which can result in high bounce rates.

The best solution for organizing your navigation menu is to keep it simple; only include main pages and use submenus as needed. For example, most users look for an about us, contact, and some variation of a services/products page. Also, while it may seem clever to rename these menu headings, keeping the common language will create familiarity among visitors, so they know exactly where to click!

2. Clear call to actions

Every page of your website should have a clear call to action. It should be simply stated and include an easy way for the visitor to follow through with the call to action. For example, on a services page that explains the type of solutions and/or products your business offers, you may want to use a call to action for people to request a consultation. If so, the headline should be attention-getting and clearly state to “get a consultation today” with a link or button that leads to a contact form. Dancing around what you want customers to do will only cause confusion and deterrence.

3. Consistency is key 

As with any other piece of marketing, your website should maintain branding consistency. Every single page should tie in with themes usually pulled from your logo or the homepage. Some different ways to weave in branding consistency throughout a website include:

  • Color Schemes
  • Similar Features
  • Images
  • Page Layout and Format
  • Call to Actions
  • Text Font
  • Overall Style

Rely On An Experienced Web Design Company

There are several other ways to simplify your web design and increase conversions. However, these three will get you started on a path to success. Make the navigation easy and clean, implement a clear call to action on every page, and maintain branding consistency. If you need more assistance with redesigning your website, rely on a trusted marketing and branding firm. At ITVibes, we want to see your business grow. We achieve this through high-quality web design and marketing techniques that attract users and keep them coming back for more. Contact us today to get started or to learn more information about our web design services.

Alyssa Smith
Alyssa is a web content writer and SEO manager at ITVibes in The Woodlands, Texas. She graduated from the University of Houston with a degree in print journalism and psychology where her passion for writing evolved. Now she uses that talent to help people grow their business online. Alyssa enjoys spending time with family, warm summer days, and reading new books.