How to Get Views in the World of Video Marketing

by | Jun 4, 2020 | Video Marketing

Are social media users watching your videos, or simply scrolling through their newsfeed? Promoting your videos on YouTube, Facebook, and Instagram can be a great way to get views. It’s all about knowing which techniques to use on social networks once you create a video.
Like a blog post, you can use SEO to get more views on your videos. #ITVibes Share on X

How can you get more views on your videos?

In the world of video marketing, SEO techniques apply to many aspects of it. You can get more views on your videos organically by putting detail into your descriptions and video titles, using hashtags, and keeping your posts consistent. Try these tips for more views:

  1. Optimize Descriptions
  2. Use Relevant Hashtags
  3. Keep Content Consistent
  4. Learn From Your Competitors
  5. Catch Audience Attention and Hold It

1) Optimize Descriptions

Make sure to write long, detailed video descriptions with lots of keywords. Optimizing your video for search engines is crucial. This will help your video to reach a broader range of viewers and help social platforms like YouTube’s algorithm to define your target audience.

2) Use Relevant Hashtags

Promoting your video content on platforms like Instagram means you can use lots of hashtags in your description. Stick with relevant hashtags that relate to your video and users you want to gain the attention of.

3) Keep Content Consistent

Have a uniform understanding of the types of content you’re going to be creating. You’ll want something for your brand that works in the long term when you create content. You can greatly improve lead generation by having a consistent video posting schedule and format.

Pro Tip: You should share your videos on different platforms with different formats suited for them. For example, promoting your YouTube video should be done in 1920×1080 (1080p), whereas Instagram videos should be a square format.

4) Learn From Your Competitors

Try viewing your competitor’s relevant content to see what they’re doing to gain views and engagement on their videos. In the world of digital marketing, knowing what your competition is doing is key to improving your content marketing efforts.

5) Catch Audience Attention and Hold It

Great content in the form of video is able to grab the viewers’ attention within a few seconds and keep them interested throughout the full video to get their watch time. You can then use a call to action in your video that will boost audience engagement.


When it comes to how to get more video views, the answer is to keep trying and improving your video marketing strategy. Sometimes the most popular videos rise from sheer luck. However, if you put in the hard work, you’ll see the views begin to rise on your video content. 
Get connected for more tips on how to get views and likes on your brand’s social media content.