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search engine optimization

Social Media Marketing Goals: Expectation vs. Reality

Social Media Marketing Goals: Expectation vs. Reality

Is your marketing assistant or digital marketing agency managing your social media the way you want them to? It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns....

Are SEO Services Worth It for Houston Businesses?

Are SEO Services Worth It for Houston Businesses?

Whether you're a small local eatery in The Heights or a booming e-commerce store Downtown, understanding the worth of SEO services is crucial for making informed decisions about your online strategy. Imagine having a great product or service, but people struggle to...

9 Steps to Improve Your Website’s SEO and Boost Traffic

9 Steps to Improve Your Website’s SEO and Boost Traffic

As more businesses establish their presence online, it's becoming increasingly important to stand out and grab the attention of your target audience. One of the most effective ways to do this is through search engine optimization (SEO). By optimizing your website for...

7 Tips to Improve SEO Worth Remembering

7 Tips to Improve SEO Worth Remembering

Does your website appear on the first page of Google? By using tried and tested (SEO) search engine optimization techniques, you can formulate content that will appeal to users that are interested in what you have to offer. In this blog, we’ll discuss 7 tips to...

Organic SEO vs Paid SEO: The Basics

Organic SEO vs Paid SEO: The Basics

You may have heard of two marketing strategies related to the search engine market: organic SEO and paid SEO. Let’s discuss what makes organic and paid search methods so popular, and why you should consider using one (or both!) in your digital marketing. [bctt...

What is Image SEO and Why is it Important?

What is Image SEO and Why is it Important?

How do you improve your SEO if you are already following best practices? To us, one of the best ways to improve the SEO of a blog is to improve the alt attribute and title attributes of your pictures. But what does that mean and how do you do it? Let’s talk about...

How to Write a Fully-Optimized Meta Description for SEO

How to Write a Fully-Optimized Meta Description for SEO

There are a plethora of ways to optimize your website for certain keywords in Google search results. From using related keywords in your text to internal linking, search engine optimization involves a number of ranking factors that work together to enhance your...

How Social Media Can Boost Your SEO Ranking

How Social Media Can Boost Your SEO Ranking

If search engine optimization is tethered to the quality of website content and functionality, is posting on social media networks necessary? In other words, does social media affect SEO? This question has been asked a number of times, especially for business owners...