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7 Brilliant Applications of Data-Driven Marketing

7 Brilliant Applications of Data-Driven Marketing

Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...

7 Signs Your Marketing Isn't Data-driven

7 Signs Your Marketing Isn't Data-driven

(Note: This will be an ongoing series with a total of seven posts.)  Just about everyone says they're all about having their decisions be driven by data. By this they mean they want to understand their customers' (and prospects') behavior when they are visiting the...