CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
(Note: This is the second of seven posts.) Last week we discussed the first sign that your marketing isn't data-driven. You can read about ensuring your solution has measurement here. This week we bring you the second sign, but first, a recap as to why we're...
(Note: This will be an ongoing series with a total of seven posts.)Â Just about everyone says they're all about having their decisions be driven by data. By this they mean they want to understand their customers' (and prospects') behavior when they are visiting the...
