Social Media Marketing: The Future of Snapchat

Snapchat has been around since 2011 but has risen in popularity in the past few years, especially among young people. The social media platform is like none we’ve seen before. The concept was originally that you can send photos and chats that will immediately disappear. Its revolutionary idea has evolved into a favorite tool for many people to use creative filters, design personalized Bitmojis, chat with friends, and even read news articles. 
Is Snapchat the next big thing in social media marketing? Find out how your business can benefit from a unique platform. Share on X

Snapchat for Your Business

Depending on what your business is and who your target market is, you could benefit from using Snapchat. B2C businesses that target millennials and generation Z, like Adidas, have experienced great success with the platform. From advertising to AR, here’s what to expect on Snapchat in the near future:

• Snapchat Advertising
• Augmented Reality
• Geofilters
• Who Uses Snapchat

Snapchat Advertising

You probably didn’t know that the number of daily videos created on Snapchat is  3.5 billion and climbing. With numbers like that it’s hard to deny the potential reach when using Snapchat ads correctly. You can buy 10-second clips that will appear on popular Snap stories, featured stories, and more. 
There are three different types of Snapchat ads:

• App install
• Link to longer video
• Link to webpage

App install is exactly what it sounds like. You display a quick 10-second ad to users and prompt them to install your app with a custom link to the App Store. The convenience of this option is that users can download your app without leaving Snapchat. 
The second type of Snapchat ads will be 10 seconds of an engaging video that makes the viewer want to watch more. They can simply swipe up and be taken to the rest of the video. 
The last option is to integrate a link to your site. Similar to the link to a longer video, you will instead link to your website. If you have an online shop, this is a perfect opportunity to link to it through Snapchat advertising. 

Augmented Reality

Surprisingly enough, Snapchat is the original social media platform to introduce stories. Instagram and Facebook quickly followed in their footsteps. They have become leaders in augmented reality, creating colorful cartoon worlds through the lens of their app. You can even identify a song on Snapchat!
Pro Tip: Marketers should be looking for creative ways to engage users! Snapchat might be the medium you’ve been missing.

Geofilters

If you’re not familiar with Snapchat, you might not know what geofilters are. Snapchat gives its users the opportunity to design creative filters based on your geographic location. This can bring new foot traffic into your store and create a buzz around your brand. Follow this guide from HubSpot on How to Use Snapchat Geofilters!

Who Uses Snapchat

It probably comes as no surprise that the majority of Snapchat users are under 25. While Facebook remains the favorite platform among Americans, the majority of Snapchat users admit to visiting the platform multiple times per day. It’s important to remember who uses the app when determining if it will be beneficial to incorporate in your social media campaign. 

Conclusion

Overall, Snapchat is a fun and creative tool for marketers and small business owners alike. However, if your business is catering to other businesses, you probably wouldn’t see a return on your investment like a B2B business targeting young customers. While Snapchat has seen good and bad times, it doesn’t look like the platform is going anywhere anytime soon. 
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