Ideal Video Lengths For Social Media


As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand’s message through interactive and compelling content–perfect for platforms like Facebook and Instagram.

Although this may seem like an easy concept, simply slapping up a video on your business page isn’t going to cut it. There are ideal video lengths for social media that should be followed to gain more views and spread the word about your company. Click To Tweet

Facebook – 1 Minute

The ideal video length for Facebook is one minute. Users on this platform want a quick snippet while scrolling through their feed. If a clip is longer than one minute, people will most likely click off or continue to view other content. Provide a brief overview of your message and a way to get more information if someone is interested.

Instagram – 30 Seconds

While 30 seconds may seem short, keep in mind that today’s generation typically has a short attention span. Keeping Instagram videos around 30 seconds will allow users to see what you’re posting without getting bored quickly. Remember, Instagram is image based, and there is usually little to no text involved–your audience isn’t there to read content, they want to see it visually!

YouTube – 2 Minutes

There is a reason longer videos are accepted on YouTube; it’s a social network made for sharing videos. People landing on your YouTube page are seeking out videos and willing to watch a little longer than on Instagram. Try creating more detailed information for viewers on this platform and see how well the posts perform.

Managing Your Social Media

As a business owner, your time is probably limited. However, you also understand the importance of marketing, SEO, and social media management for your brand. If you need help planning and creating fresh videos, contact ITVibes. We have a professional team of experts who can design custom videos and strategically place them in front of your target audience.

Alyssa is a web content writer and SEO manager at ITVibes in The Woodlands, Texas. She graduated from the University of Houston with a degree in print journalism and psychology where her passion for writing evolved. Now she uses that talent to help people grow their business online. Alyssa enjoys spending time with family, warm summer days, and reading new books.