How to Measure Your Website's Content Quality

You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s explore a few questions you should ask yourself first.

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Ask These 3 Questions to Determine Your Website’s Content Quality

If you can answer these 3 crucial questions about your content quality, you will be in a much better position to know what to edit and how to start. While these factors are by no means a complete list, it will get you thinking in the right direction! Consider these questions:

  1. Is your website content valuable?
  2.  Does your content include keywords and other SEO essentials?
  3.  How is the basic spelling and grammar on your website?

1) Is your website content valuable?

Value is probably the most important factor in content quality. After all, what’s the point of writing something if there is no end-goal? You want users to be so engaged when they land on your site that they stay, browse, and perhaps even make a purchase or contact you! Every sentence, paragraph, page, and headline should be written with intention. As you are writing as yourself, what’s the purpose of saying this? If it’s to better the customer experience, keep it. If your content doesn’t provide a benefit to the reader, ditch it (or reword it in a way that is valuable).

2) Does your content include keywords and other SEO essentials?

If you don’t know the answer to this question, you should probably consult an SEO Specialist who can run an evaluation on your site. A qualified professional can help you determine which aspects should be altered, updated, or even removed.

As a basic rule of thumb, make sure your website includes these critical on-page optimization factors:

  • Internal links
  • Keywords
  • User experience should be easy to navigate
  • Headings and subheadings
  • Bullet points
  • Images
  • Videos

3) How is the basic spelling and grammar on your website?

While it may seem obvious, you would be surprised how many people don’t spell check their content. If you are short on time, run the writing through a grammar checker like Grammarly or Hemingway Editor to make sure words are spelled correctly and punctuation is used the right way.

You should also have a second set of eyes to review your website content. Ask a detailed-oriented team member to read through every page and look for things like:

  • Simple to understand
  • Flows well from one paragraph and idea to the next
  • Information is organized in an easy-to-digest way
  • Spelling
  • Grammar
  • Check that links go to the right locations
  • Images are clear and go with the associated content

Need Your Website Content Edited?

Now that you have gone through some starting points for measuring your website’s content quality, you probably want to implement these key things right away! While you may be able to do simple editing in-house, it’s always a good idea to have an SEO Agency by your side to make sure every detail is covered. Hire a local Digital Marketing company who has the knowledge and ability to work through your content and get more visitors attracting to your site.

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Alyssa is a web content writer and SEO manager at ITVibes in The Woodlands, Texas. She graduated from the University of Houston with a degree in print journalism and psychology where her passion for writing evolved. Now she uses that talent to help people grow their business online. Alyssa enjoys spending time with family, warm summer days, and reading new books.

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