Fitness Marketing: 10 Ways to Use Social Media to Build Brand Awareness

Fitness clubs are naturally social environments. One of the biggest benefits of going to the gym over working out at home is the ability to make social connections while you’re there. Due to the very social nature of a fitness environment, building brand awareness via social media only makes sense.

Here are some incredibly easy (and fun!) ways to incorporate social media into your fitness marketing plan.

How to Incorporate Social Media into Your Fitness Marketing Plan

This list is by no means extensive – there are endless ways to get creative with using social media in your fitness marketing strategy. But the ITVibes Content Team got together to brainstorm and these are a just few of our favorites:

  1. Take photos at your next group yoga class and post with a question “What’s your favorite yoga pose?”
  2. Create a Members Only private group centered around your Facebook page where people can connect for encouragement and accountability.
  3. Post blog articles to educate your audience with fitness tips from the experts, healthy recipes, proper exercise techniques and more.
  4. Share inspiring success stories from members who have reached challenging goals.
  5. Create Facebook events to share your class times with a broader audience.
  6. Take a 20-30 second video of one of your trainers demonstrating how to use a particular machine in the weight room.
  7. Hold a Q&A – feature questions from your social media audience and answer them in a “Live” Facebook video.
  8. Video an entire fitness class and post to YouTube as an example of what you have to offer.
  9. Have your guests check-in and attach a selfie from their workout that day.
  10. Hold a competition centered around a certain class or activity and give a prize at the end. For example: Most weight or body percentage lost after a 4-week cycling class.

How to Get Started

Getting started with social media can sometimes be overwhelming if you haven’t used this type of marketing for your fitness club before. But the truth is that no matter what fitness environment you operate, your members will expect it! At ITVibes, our team is highly skilled in all aspects of social media marketing. Contact us for more great tips on how to incorporate social media into your fitness marketing strategy.

Traci Huhn
Traci has spent a better part of the last decade developing a diverse digital marketing portfolio. As a Content & SEO Manager with ITVibes, she enjoys working with businesses from various industries to develop data-driven content marketing strategies that yield high results. Traci is passionate about the inbound marketing process as a way to connect businesses with the exact people that are looking for their products and services at the exact moment they are searching.

Traci is known for her highly-collaborative methods that help her realize the vision each client has to successfully create engaging content to captivate carefully targeted audiences across multiple platforms. She loves the ever-evolving nature of the digital marketing industry and strives to learn and apply new trends and methods as relevant to her client’s business goals.

With a Bachelor’s degree in Management, Traci uses charismatic and creative leadership techniques to drive her team to reach for new heights each day. When Traci is not working, you will find her enjoying the daily adventures of life with a big family!