Are you working hard at building a social media audience, but not getting the results you want? You may need to reconsider the type of content you’re sharing. Increasing social media engagement requires a precise strategy that will change with industry standards and current events. You should create a calendar with a plan for the content being shared, what time and day it will be posted, and what images will be used. This is a vital starting point for ensuring your engagement rates grow.
Boosting Likes, Comments, and Shares
If you are making posts to social media every day, but it seems like you aren’t getting anywhere, try these four types of posts that will help you get more social media engagement.
1. Show Off Your Company
Don’t be afraid to show the world your business and its personality. People connect with personal feelings and stories, so share away! Here are a few ideas for what type of content you can use to post company updates.
- A new product or service offering
- New employees
- Employee promotions or awards
- Company awards and recognitions
- Articles or media pieces referencing your company
- Expanding office space or moving buildings
- Volunteering in your local community
- The “day to day” operations involved in your business
2. Share Testimonials
People want to hear what others are saying about your business, and it also gives you the opportunity to brag a little about your company. Keep an eye on your reviews from social media channels, Google, and any other sites you a part of, such as Yelp. As you see a good review, share it on social media for your audience to see. Thank the user for their kind words and offer for them to visit you again. People love liking and commenting on these positive posts, just be sure to avoid sharing them too often.
3. Offer a Giveaway or Discount
Everyone loves free stuff! If you can’t give away a product or service, offer a discount. Create a fun post that markets your sale or giveaway and the instructions, while remembering to keep it simple.
For example, you could say, “In honor of National Coffee Day, we’re giving away one FREE gift card to use at our coffee shop! Share + Like + Comment to be entered to win. The winner will be selected on (Insert date). Good luck!
Always be sure to include engaging photos that are high-quality and accurately represent the text being shared with it. Having an image that is grainy or doesn’t make sense with the post being made will only confuse your audience.
4. Stream Short Live Videos
As a society, our attention span is rapidly decreasing. That’s why choosing to post a video to your social media platforms is always a good idea. You can stream a live Facebook video of almost anything, just remember to keep it fairly short. Most people won’t tune in to a lengthy video that drags on. Here are some content ideas for streaming your live videos:
- Walk through your new office space or newly renovated building
- When decorating for holidays, show everyone your creative setup
- Record a few minutes of a presentation or meeting that has valuable information for your audience
- Demonstrate how to use a product that you sell
Your Audience Will Fall in Love With Your Business
The only way to make your audience love your business is to maintain consistent branding and share your personality with the world. As a business owner, you may not find the time to do this yourself. Hiring a social media management expert can get you the engagement needed to spread brand awareness and grow your audience. Contact ITVibes to learn more about how we can help you build a solid social media strategy that works!