When it comes to social media and Houston digital marketing, your brand and your business name should be connected via Facebook, Twitter, LinkedIn, and other powerful platforms. In this visually-oriented era, it’s also important to have an Instagram presence.
Learn How To Use Instagram To Promote Your Brand
Instagram is a bit different than other social media sites, so it’s important to learn the ins and outs of the app before you start promoting.
Fully Complete and Connect Your Profile
If you have a personal Instagram for fun, keep that one separate. Make sure to open a business Instagram account and follow these steps.
- Select a username that reflects a business bio, and fill out the bio portion.
- Select a profile photo that really brings attention to your brand, and make sure to connect to your business website.
- Use the bio link block as a marketing tool–direct it back to a landing page that also highlights Instagram posts. This landing page is a good spot for promotions that don’t work well on Instagram.
Track Traffic
At the end of the day, you want to ensure that your marketing strategies are working, especially if you’re new to the realm of advertising and promotion on social media. You can use a bit.ly link to shorten the link in your bio link. This is ideal because you can track traffic solely through the bit.ly link to see how many people are clicking through. You can easily do this with all of your Instagram links, but the bio link is the most important.
Hashtags: A Houston Digital Marketing Must For Local Awareness
Hashtags are one of the most important tools that you can use on Instagram. For specifics to Houston digital marketing, include the city name (Houston) within many of your hashtags, to grab the attention of local clientele. Use brand-specific hashtags when possible, but also use common ones, so viewers can easily come across your Instagram account.
Know what’s trending on a daily basis, and hop on these trends, provided it makes sense for your brand. This is also a good way to cross-promote your clients’ companies and other local businesses.
Vary Your Posts
With Instagram, you have the unique ability to post pictures as well as videos. Make sure to add a little of both to your Houston digital marketing strategy. Your viewers will want variety, and if you want to grab hold of their attention, surprise them with varying posts. Big companies like Starbucks and McDonald’s use this tactic to keep followers interested. A quick glance at these corporate social media conglomerates should give you a few tips and tricks to use.
Contact ITVibes
To learn about more ways to optimize your social media marketing and promotion, or to direct more traffic to your business site, call ITVibes to set up a consultation. Contact us today to turn your marketing problems into solutions.
