It’s that time of year again. Let’s look at what’s hot and what’s not for this year’s social media trends. Whether you’re just starting out with social media marketing or are revamping your content strategy, here are the 2023 social media predictions worth keeping in mind.
If you’re still doing these things with your social media accounts, this year is the year to stop. Take note of this year's social media predictions from our experts! Click To Tweet
2023 Social Media Predictions: What You Shouldn’t Do
Every year, content creators around the world come together to share what is and isn’t working for social media engagement. As a digital marketing agency, we’ve encountered both ups and downs in our social media strategies and want to keep you informed. Here are some things we think you should stop doing this year.
- Posting content your audience won’t care about
- Not using hooks or click-worthy captions
- Focusing on quantity over quality
- Not redirecting back to your website
- Ignoring social media analytics
1) Posting content your audience won’t care about
Increasing your follower count or engagement rate starts with your content creation strategy. If you’re spending hours of time and effort creating content no one wants to see, your results are going to show. In order to best leverage your social media platforms, it’s important to learn your audience. Find out what they want to see and read, then start creating content accordingly.
2) Not using hooks or click-worthy captions
With short-form video content and stories on the rise, an engaging hook is more important than ever. Users are either endlessly scrolling or watching videos on mute, which means your hook needs to not only stop them in their tracks but make them listen to what you have to say. By using an engaging hook, you’re showing your audience you have something valuable to give them – not just another post on their feed.
3) Focusing on quantity over quality
While posting every day may work for some accounts, the truth is that social media algorithms may be preventing daily posts from ever getting to your followers. We recommend focusing on the quality of your social media posts instead. Instead of pushing out content just for the sake of posting, spend the time to create high-quality content that will actually be beneficial to your audience.
4) Not redirecting back to your website
One of the biggest missed opportunities for social media managers is forgetting about website traffic. Whether you realize it or not, your website garners organic traffic every day through search engines. If you create social media posts that redirect to your website, you can improve your overall quality rating and give your readers something to do. Whether it’s to buy a product or read a blog post, your website is one of the easiest ways to promote your products and services.
5) Ignoring social media analytics
If you use social media for your business, chances are you’re garnering a following. The last thing you want to do is ignore your social media analytics. This is the part of your social media account that is going to show you what content is working and what your followers actually want to see.
Start Focusing on Social Media in 2023
Now that you have an idea of what you shouldn’t do, it’s time to use these predictions for social media in your own content. As social media apps provide more ways for you to interact with your audience, we recommend that you start focusing on the aspects of your social media strategy that elicit the most engagement. For some businesses, long-form content is going to be more valuable while others may benefit from short reels. Determine your long term goals and customize your content accordingly.
Learn more about our social media marketing services and how we can help highlight your brand online.