Are you looking to increase your Google ranking, but don’t know where to start with key phrases? On-page SEO is an ongoing process, and there’s always room to improve. If you’re looking to increase your reach, you’ll need more than a catchy page title. Implementing website optimization techniques helps you rank for the right keywords that will reach your target audience.
Is Your Homepage On Brand?
Your website is where you can show off your company’s brand and promote the services you offer. It has to reflect the look and feel of your company. You need to hook and entice your viewers to spend more time on your website. But before that can happen, you have to help your target audience find your website. The best way to boost your online presence is to improve your search engine rankings. Share on X
Keyphrase Research
You might know who your ideal customer is, but do you know how to reach them? Start by searching online for a topic or key phrase related to your company. Use Google Ads to pick out keywords or phrases that people are paying for. Why? Because they’re paying to rank with target keywords that people are searching for.
To build off of your main keyphrase with secondary and semantic keywords, try
UberSuggest or SEMrush. You will use these key phrases later on when you build out your content. Hint: You should also be using these key phrases in your social media posts.
Build Out Your Content
Write content that will explain your services in a fun and simple manner. Don’t drive viewers away with technical jargon. Your customers are looking for easy-to-read blog posts or webpage that answers their inquiry. If they can gather that information in a few seconds, you have a higher chance of conversion.
- Sprinkle in variations of your key phrase, city or location, and other related secondary keywords throughout your writing.
- Try not to stuff your paragraphs with keywords.
- Your writing needs to be natural and flow with your on-page SEO, not sound spam-y or sale-sy.
- Lastly, boost your page with a keyword infused meta description, title tag, and alt text to make SEO rich pages.
On-Page SEO Sounds Intimidating: Does My Website Need It?
In a short answer, yes! Following these steps will make your business a reliable online presence and brand to Google. You will clearly relay the services you offer and increase search engine rankings for their pages. This will lead to increased traffic and more conversions!
Are you finding it difficult to implement SEO while running your business? That’s where we come in! We will carry out successful SEO strategies to increase your page rankings. Contact Us to learn more about how to improve your website’s functionality and user experience.
