3 Ways to Make Social Media & PPC Work Together

by | Sep 24, 2019 | PPC

The Internet of Things (IoT) has completely changed the way people find, sell, and buy products and services. You might feel like your brand’s website is buried within a seemingly infinite sea of search results… And that’s because it probably is.
If you haven’t started using paid search and social media together, it’s not too late to learn how! #PPC #SocialMediaMarketing Share on X

How to Create an Effective PPC & Social Media Campaign

Posting consistent, relevant content on your website and social media is a crucial component of your overall SEO strategy, but so is pay-per-click (PPC). You might not understand how social media and PPC work together, or maybe you felt overwhelmed trying to learn it all. Nonetheless, after reading this article you can hopefully begin or improve a digital marketing campaign that includes social media marketing and PPC advertising.

  1. Collect Your Data
  2. Monitor Your Competition 
  3. Understand Keyword Bidding

1) Collect Your Data

Social media provides valuable information that can be used to hyper-target your social PPC campaign. You should initially spend your time and energy analyzing one social media platform such as Facebook. Create a spreadsheet and track which headlines receive the most engagement and by who. Use this data to create similar content to encourage likes, comments, and shares. 

Pro Tip: Do you post on social networks at optimized times? Start recording what days and times that your posts receive the most interaction.

2) Google Your Competition

It goes without saying that you should never steal what others are doing, but that doesn’t mean you can’t be aware, especially when it comes to social media and paid advertising. Take note of the headlines and images shared across social media and PPC campaigns. What types of posts get the most clicks? More than likely, that is what your consumers are looking for. 

3) Stay Consistent

Whether you’re writing Google ads, social media ads, landing pages, or social posts, the overall feeling of your brand should remain the same. This means keeping the same tone, style, and visuals across all social platforms and paid advertising. It can be easy to stray, but remember that inconsistencies stand out to your followers and Google. When your brand doesn’t feel genuine, it’s nearly impossible to build consumer trust.

Stand Out with Social Media and PPC

It’s not easy to stand out when so many companies offer the same or very similar products. That’s why it’s important to invest in paid advertising alongside organic social media and SEO tactics. Whether you own a large corporation or a small business, you can improve your brand awareness while generating leads with social media and paid search.
Want to learn more about social media and PPC marketing? Connect with us to speak with our team of SEO & Content managers.