A simple Google search quickly reveals that business owners have no shortage of options when it comes to internet marketing services. But once you’ve settled on one, how do you know it’s making you money? Internet marketing is complex and dynamic, which means that in a pool of 50 companies promising results, only a few have the expertise to deliver. Having a clear #marketing goal, budget and review strategy in place is crucial for transparency and open communication. Click To Tweet
The end goal of internet marketing is to establish you as an expert in your field using informative content to build loyalty with your audience. However, the initial goal is to make your company visible amongst its competitors. To do that, you need to review your internet marketing strategy to ensure that you and your marketing team are on the same page.
What are the goals of your internet marketing strategy? If you don’t know what you want to achieve, you won’t have a good grasp on what you need to get there. Have a couple of benchmarks to gradually guide you from where you are to where you want to be.
Be clear but realistic about your budget. If you’re not internet savvy, discuss your options with a marketing professional. They should be able to pinpoint exactly where your marketing dollars should go. They should also be willing to customize their services to you, allowing you to utilize partial service if that’s all you need.
The cold, hard truth is that 99% of business owners don’t have time to market their own businesses properly. Content management encompasses web design, regular blog posts, social media and smart advertising. Behind all of that is a smart SEO (search engine optimization) strategy and an understanding of ever-changing Google algorithms.
This is where you, the business owner, have a lot of control. Even if you lack experience with internet marketing, analytics are easy to understand and they don’t lie. Request quarterly meetings with your marketing team to go over reports and analytics. This will provide valuable insight into how effective your marketing strategy is.
Whether you’re looking for an internet marketing company, or already have one, here are a few red flags to look out for:
- Promising instant results
- Low prices in comparison with similar marketing companies
- Companies that have little to no interaction with you once you’ve signed a contract
A Good Fit
Internet marketing is a unique beast, requiring a skilled team to tame it. To make sure your marketing strategy is effective, your marketing company should welcome feedback and encourage quarterly meetings to update you on your rankings and progress. They should offer initial training to allow you to check your social media analytics and page rankings. they should illuminate the process for you, not keep you in the dark.
Contact Us to learn more about finding the right internet marketing solutions for your business.