5 SEO Trends to Add to Your Marketing Arsenal

Search Engine Optimization is an essential marketing tool for every business. However, if you aren’t taking advantage of the latest trends; people could be missing your business website entirely. That is why it’s absolutely mandatory to stay informed about SEO trends in this fast-paced, ever-evolving industry.

SEO Trends That Are More Than a Passing Phase

As technology advancements are being made, SEO strategies need to advance too. These trends can help take your brand’s website to the next level.

  1. Voice Search
  2. Longer Keyphrases
  3. SEO for Visual Storytelling
  4. Social Media Strategy
  5. Mobile Responsiveness

1) Voice Search

With the rise of smart speakers such as Alexa and Google Assistant, optimization for voice search is more important than ever. Valuable content must be able to answer the question posed by the user. This means key phrases need to be formatted as an answer to the posed question.

Millions of Americans now own smart speakers. Is your site optimized to be found through voice search? Click To Tweet

 

2) Longer Keyphrases

Focusing on keywords is a very crucial step when optimizing content for search engines. However, using longer, user-centric key phrases will help attract the appropriate audience. You want to choose to target key phrases that occur naturally in conversation. This will help the user find your site organically.

3) SEO for Visual Storytelling

Video content is taking over the internet. Youtube is one of the top search engines in the world. As technology advances, optimizing video content is all the more critical. Creating video content can get your brand viewed by an overlooked demographic that prefers watching to reading.

4) Social Media Strategy

Most people in this industry know that having a social media strategy is crucial. Furthermore, search engines consider content more valuable when posted on various platforms. Utilizing a social media strategy will help to ensure that your content is being recognized by search engines and viewed by a larger audience.

Pro Tip: Using social media scheduling software can make posting a breeze for your brand.

5) Mobile Responsiveness

Over 50% of users search for content from their phones, rather than their desktops. This has created a demand for Google’s Mobile-First Indexing. Google bots now crawl sites to index and rank content based on mobile responsiveness. If your site is already mobile-friendly then you don’t need to make any changes. If it’s not, now would be the time to make sure you have a site optimized for mobile users.

Connect with Professionals

Optimizing your website and content for search engines can be time-consuming and overwhelming, especially for small business owners. That is why it’s really important to work with digital marketing professionals. We have the knowledge, tools, and experts to get your website optimized.

Contact Us today to get your site ranked higher on search engines and viewed by your target demographic.

Amanda King

Amanda King is a Content & SEO Manager at ITVibes in The Woodlands, TX. She graduated from Texas State University with a degree in mass communication and electronic media. She’s always had a passion for writing, but her education at Texas State helped turn that passion into a career. She enjoys photography, fashion and spending cozy evenings with her Teacup Chihuahua.

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