Marketing automation has been a growing trend among businesses and it will continue to thrive in 2017. As with many marketing concepts, there are some misconceptions regarding how automation is used and its effectiveness. Whether you’re just getting started with marketing automation or you’ve been using it for some time, watch out for these misconceptions that may be altering your perception or expectations around marketing automation.
1. Marketing Automation Is Only For Marketers
This is the first belief that should be immediately debunked from your mind. Marketing automation gets the best results when used as a sales and marketing tool together. The marketing aspects like lead capture, contact management, and lead nurture are only half of the possibilities! The magic happens when your sales team uses this tool analyze prospects, send personalized messages based on behaviors, create sales campaigns based on reports, and the list goes on.
2. It’s Complicated
The first time you see an automation platform process, it can be overwhelming. However, with the right guidance, training, and help, it’s as simple as learning the software program. You can customize everything to be catered to your exact business needs. From email automation, workflow options, and contact leads, everything allows some degree of customization. Once you learn how to navigate the system you’re using, the rest is simple! Marketing automation doesn’t have to be complicated, especially with an experienced marketing firm by your side to help you every step of the way!
3. Isn’t It Just Another Name For Email Marketing?
No–marketing automation and email marketing are not the same! People often believe this to be true because they have only experienced one part of an automation platform. However, there are many more moving parts that make this tool a full-circle powerhouse! Email is a crucial ingredient to marketing automation but by using other aspects like lead behavior tracking, you can send specific personalized emails to a particular contact or defined group. Ultimately, email is just the beginning of what marketing automation can do for your business!
4. Marketing Automation Looks Like Spam!
Actually, the opposite is true–marketing automation is extremely personal! By using lead behavior tracking you can see exactly how a contact is interacting with your website. Some of these interactions include:
- What pages are being viewed
- The date and time a page is viewed
- If a contact form or some other form was filled out
- If a link or video was clicked
All of this information is what you can use to develop a personal email campaign and workflow system. Potential customers won’t think they’re getting spam–instead, they will see how much time and personalization was put into your message. This resonates with users and starts building trust from the start of what hopes to be a prosperous customer relationship!
Start Your Marketing Automation Today!
Are you ready to begin using this powerful tool to grow your business? Contact ITVIbes today–we will help you with every step of the process. From setting up your platform to creating email templates and workflow processes, we’re here to help your business thrive!