If your approach to lead capturing and nurturing aren’t working, you may benefit from marketing automation. However, making the decision to utilize an automation software is a huge investment for any company. You want to ensure it’s going to be effective and productive while yielding ROI results. Before making the plunge or starting research, consider these tell-tale signs that you need to start marketing automation now.
1. Spending too much time on repetitive tasks.
Is your sales and marketing departments bogged down with tons of repetitive tasks? If so, it’s time to automate. By creating email templates, grouping contact lists, and scheduling emails, your team can become more efficient and free-up some much needed time. Automated emails can be scheduled not just by time and day, but also by specific triggers. When a designated trigger is activated by a user on your website, an email can be assigned to immediately (or in the future) send.
These simple yet time-consuming tasks can allow employees to dedicate more time towards other projects that are losing attention.
2. Losing leads.
Have you noticed many leads being lost among sales and marketing departments? This can also be solved through marketing automation software. Automated tasks allow you to send contacts information that both interests and entices them to make a purchase. This process is called lead nurturing. Through consistent communication via means of informational material, targeted leads are moved through the buying cycle. The end goal is to convert the lead into a customer who hopefully returns.
3. Can’t track marketing ROI.
How would we sum up marketing automation in one word? Data. It’s a data-producing machine. There’s no better or easier way to track metrics, monitor performance, and evaluate marketing efforts. It can be difficult to track these statistics through traditional marketing means such as billboards and magazine ads. However, by connecting your website to an automation software, it records every visit, click, and form submission backed by detailed ROI analytics and reporting.
Make The Plunge
Our team at ITVibes has the industry experience to bring your team up-to-speed with current marketing automation techniques. We can onboard your team and manage your campaigns from start to end. If the signs listed above seem familiar among your sales and marketing team, contact us today. We’ll show you a free demo and explore new strategies that will help your business grow.