It’s often difficult to test new and different ways to grab leads from your website. Maybe you’re trying one method and it’s not working. Or, maybe you’re just looking for something that stands out and relates specifically to your industry. Either way, lead capturing is the first, and perhaps, most important step of a marketing automation strategy. All of your brand management efforts won’t equate into conversions unless you have the proper methods for grabbing a new user’s attention the moment they visit the inside pages of your website.
10 Lead Capturing Techniques
If you’re struggling to find unique ways to capture new customer information, try these fun and informational lead capture ideas for your website.
Everyone loves a contest, and to be honest, most participants will sign up without really even thinking. Either create a form, where a user must enter their email address, or try a social media post, such as Facebook. While the second method may not collect direct leads, it does extend the brand.
Depending on the nature of your business, create a free eBook for customers and clients to enjoy. It should, of course, be related to your field and industry. Everyone loves getting something for free, so just require an email signup, and now you have a new collection of leads.
3. How-to and Other Videos
Make informational, top-quality videos to help your customers. For example, if you’re in the automotive industry, a short how-to on changing a battery is an excellent idea. Prompt users to subscribe to your channel or series of videos.
4. Sales and Incentives
Yes, everyone still cringes at the idea of pop-ups – but think about the reason they’re visiting your site. Promote a deal for first-time buyers. For example, if you’re in retail, try one of these:
- Free shipping
- 15% off
- Buy one get one free
- Some other promotion for first-time buyers
5. Courses and Webinars
Again, depending on your type of business, this is a great idea. If you work in IT, for instance, many folks would love to sign up for an informational course. Again, this procures you a list of emails for future use.
Podcasts have been a phenomenon for several years, and don’t seem to be slowing down. Just ensure that your content is relevant, and there is some way to capture the user’s information (such as an email address).
7. Free Trials
Offer potential customers or clients a free trial to your service. This is a great way not only to make the final sale but to also gather contact information.
Again, this is a method that’s dependent on your industry, but let’s say you are a retailer of beauty products. An excellent idea would be a quiz to find out someone’s skin type, or best makeup colors for the holiday season. Just make sure the quiz requires a sign through via social media or email.
9. Real-Life Events
There’s really no better way to work on content management than to have faces right in front of you. Create real-life webinars and meetings that people are able to attend. Remember to post these as podcasts later for more reachability.
10. A “Read More” Prompt
Offer relevant information on your site, but truncate it at a certain point. Readers, of course, won’t have to pay to move forward, but a “Read More” button should prompt a click-through on social media or ask for an email address.
ITVibes Can Help
When you need assistance getting your content management and marketing automation strategies just right, contact ITVibes. A leader in the Houston area and beyond, ITVibes can help extend your brand and turn your marketing problems into solutions.