With that in mind, here’s a look at 2016 with ITVibes:
They called it Mobilegeddon
In April of 2016, Google introduced an update to its algorithm that significantly alters how your pages are ranked based on mobile-friendliness. This update gives ranking preference to mobile friendly sites, making it more important than ever before to make sure everything you do is mobile-friendly. Here at ITVibes, we made sure all our clients survived Mobilegeddon with high-quality mobile-friendly websites.
The Rise of Mobile Online Use and the Importance of a Mobile Friendly Website
Personalized Content Reigns
The daily inundation of marketing content has led to the need for more than just good content. Everyone everywhere is busy, busy, busy meaning consumers only have time to read what is relevant or beneficial to them. To answer this, marketers began creating content based on the interests and needs of their target audience. We worked hard this year to create original personalized content for all our clients to keep their target audience engaged all year long.
Content Marketing: Why Original Content Wins
Integration and Automation of Marketing
Sophisticated advancements in technology and software allowed for tracking of many different strategies all at once. Instead of viewing all marketing strategies separately, each part is now seen as a different facet of one overarching marketing strategy. When you couple this with the power of marketing automation, your online digital marketing strategy becomes a powerhouse for brand development. We worked closely with our clients this year to implement well-developed overarching digital marketing strategies. We also helped them drive their brand forward with marketing automation.
Why More Small Businesses Are Using Marketing Automation Software
Happy New Year From ITVibes!
We are honored to have had the opportunity to help our clients achieve their 2016 goals and look forward to an even bigger and better 2017. We thank each one of you for your continued partnership and trust. Here at ITVibes, we are excited for all the New Year has to offer and know 2017 is the year of Opportunity, Innovation, and Growth. Here’s to a festive New Year’s Eve and a prosperous and successful 2017–Happy New Year!