3 Marketing Goals to Set for 2020

The new year is finally upon us! As we move forward into 2020, it’s time to start thinking about resolution ideas and how to achieve your goals in this new year. But even as you focus on improving yourself, don’t forget to think about your business. What do you want to accomplish with your marketing strategy this year? What areas can you improve?

Happy New Year! Have you made your resolutions? Here are a few business goals to add to your list! #ITVibes Click To Tweet

Improve Your Social Media Strategy

Business owners know that social media plays a significant role in online visibility and reaching potential customers. But it’s easy to fall into a few common traps. Whether your posts are too casual, too formal, too long, or just low-quality in general, you’ll find yourself losing followers and visibility as a result. Don’t let that keep happening in 2020! Learn how to boost your engagement on social media in the new year and give your business a head start.

Rethink Your Approach to SEO

SEO standards and best practices are always shifting. Considering the changes to SEO best practices in 2019 alone, 2020 promises to be an equally challenging year. As the new year kicks off, examine your current SEO strategy and see what the experts are saying. Which old SEO habits should you discard in favor of new ones? Stay on top of your SEO knowledge to keep your high ranking going into 2020.

Take an Audit of Your Content

Content is the backbone of your website. And regardless of your field, customers expect high-quality, relevant content. Are you delivering? In the new year, examine the content you’re providing and the feedback you receive from your audience. It may be time to either step up your content writing game or simply market your work better to reach more people.

Pro Tip: Even if you’re providing the best content in your field, your customers won’t appreciate having it shoved in their faces constantly. Don’t cross the line from successful marketing into spam messages and posts.

Conclusion

Most people look to a new year with hope and a list of ideas for self-improvement. As you work your way through your list of resolutions, don’t forget to give some attention to your business strategies too. Your online rankings, not to mention your customers, will appreciate the improvements!

Connect with us to learn more about improving your business and planning for a successful new year.

Christina Belbas

Christina Belbas loves researching and writing on just about any topic, and has used her time in writing internships to hone her skills. With a Bachelor’s in creative writing and several published articles to her name, she has the experience to back up her education. She loves trying new recipes and petting cats in her spare time.