As the holiday season continues, it’s time to turn your attention to promoting upcoming Christmas deals or events. Social media, online advertisements, and much more are all important parts of your strategy, but don’t forget an older tried-and-true method: email marketing.
Jump on the Holiday Bandwagon
Every business ties their advertising into holidays in some fashion. Don’t let this opportunity pass you by! For a successful holiday email marketing campaign, you’ll need to focus on these important contributing factors:
- A sense of urgency
- Personalized offers
- Eye-catching content
1) A Sense of Urgency
Holidays have definite calendar dates that customers can look forward to. Take advantage of this to instill your email advertisements with a sense of urgency. Limited-time offers or reminders of how close Christmas is will get your customers more interested in your products. They don’t have much time to take advantage of these great deals, after all!
This principle is twofold. First, remember to track major holidays and plan appropriate marketing around those dates. Watch your calendar!
Second, consider scheduling your emails ahead of time through an automated system that will send them off at the appropriate time. This ensures you stay on top of your holiday marketing even as the busy season ramps up.
3) Personalized Offers
What do individual customers buy from you? When are they most likely to spend money? With this information in mind from your customer analytics, create personalized offers for your holiday emails. Offer discounts on their favorite products or services. If possible, address them by name in your email! Show customers that you want to provide them with what they want individually, rather than just putting their name on a long list for bulk messaging.
4) Eye-Catching Content
Finally, no marketing campaign at any time of year is complete without some impressive-looking content. Seasonal colors and bold imagery pique customers’ interests and encourage them to stick around a little longer…and maybe notice that personalized discount you included for them. Find designs that are sure to increase sales.
Get Your Customers Ready!
The holiday season is here–don’t let the craziness distract you from your marketing strategy! Take advantage of the rush and get your customers ready for Christmas.