Text Message Marketing Strategies for Business Growth

SMS marketing is expanding and becoming more popular with large companies and even small businesses. It’s proven to be useful for many businesses. When done correctly, SMS messages are a good marketing channel for growing businesses.

Text message marketing is a popular way for businesses to reach their targeted audience. Here are some strategies on growing your business through #SMSmarketing. Click To Tweet

In this day and age, everyone uses mobile phones. SMS texts are a great, modern way to connect with your targeted audience. Here are some important strategies to practice and optimize your businesses growth:

Connect with Customers

Your clients will love to be made to feel special, everyone does. Establish a connection with your audience by responding to what it is that they prefer from your company. Make special offers only available through your text messages, which will encourage users to follow the SMS link to your site where they can apply their exciting new offer.

Pay attention to the demographics of your targeted audience and send out messages that apply to their wants and needs. Prioritize focus onto your best customers–the ones who respond to the SMS messages, share on social media, and write reviews for your business. Suggesting surveys through text message is also a good way to get your audience involved with your market.

Pro Tip: Having your responsive customers take surveys and write reviews for your company will establish a strong connection between your business and its audience.

Team Up For Big Results

Your business will need an established mobile marketing team to direct the best possible targeted messages to your consumers. Using an SMS marketing program works best with multiple team members working in specific areas. Have your text message marketing team coordinate by having someone focus on social media and how your company can utilize posts in the SMS messages. You’ll also need a program expert to understand how to optimize your text marketing game by analyzing the volume of users you’re reaching and why.

Be Timely With Your Content

It’s probably not very convenient for your audience to receive text messages from you in the middle of the night. Have your SMS marketing team do their research on the best days and times to send out messages to customers. A well-thought-out digital marketing schedule is important for businesses who want to grow and dominate the marketing game. It’s important to plan ahead for things like events that you can let your customers know about through text message. It’s also important to remember that less is more–you don’t want to overwhelm your consumers with loads of text messages, or they will certainly opt out.

Conclusion

The future is looking bright for businesses utilizing marketing texts. SMS marketing is receiving positive customer experiences, which is helping businesses to grow rapidly. This is all done through focusing on the customer, working as a team to strategize SMS marketing, and knowing the right times to send to messaging platforms.

Join the conversation to learn more about business growth strategies through marketing.

Alanah Beebee

Alanah Beebee is a Web Content Writer at ITVibes, Inc. She received her B.A. in Mass Communication from Sam Houston State University with an emphasis in film. Alanah found her love for writing throughout her years in college writing essays and research papers, and outside of school while writing film scripts, short stories, and song lyrics. Outside of writing, she enjoys playing guitar, filming and editing YouTube videos, and making polymer clay sculptures.