Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the bullseye – every time.
OPTIMIZE YOUR STRATEGY WITH DATA-DRIVEN MARKETING
A data-driven marketing strategy uses customer data collected to continuously update and improve marketing efforts and processes to attract and engage a target audience. Digital marketers collect and analyze data to enhance marketing messages and customer experience for higher conversion rates.Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Click To Tweet
Here are 7 ways you can use data-driven marketing to enhance your processes and better optimize your strategy:
- Build Buyer Personas for Your Products/Services
- Speak the Language of Your Targeted Demographic
- Boost Social Media Engagement
- Monitor Your Industry for Opportunities
- Build Targeted Seasonal Marketing Campaigns
- Reach Niche Audiences Before Your Competitors
- Test Landing Page Variations
1) BUILD BUYER PERSONAS FOR YOUR PRODUCTS/SERVICES
Do you know who you are selling to? When you first launch a new product or service, you may have a specific audience in mind. But without data, you are shooting in the dark. Use data to identify the individuals most likely to want or need your product or service. Where do you get this data? You can start with marketing insights gathered by similar businesses in your industry, but the best way to gather insightful data is to survey your actual customer base. Find out what they like, don’t like, what they’re looking for and how your product or service helps meet their needs. Compile the data and build a fictional buyer persona based on the most common characteristics and preferences of those surveyed. You can also gather data from using tools like call tracking, live chat, and sales automation. All of these tools come with actionable insights that will help you further analyze your customer base.
2) SPEAK THE LANGUAGE OF YOUR TARGETED DEMOGRAPHIC
Google Analytics, Facebook Insights and other methods of reporting help you identify your audience’s demographic. You can find out whether men or women are more interested in what you have to offer. You can segment your audience by age and interests. You can even determine which device they are more likely to use when visiting specific pages of your website. All of this data can help you narrow down an audience and speak their language in every aspect of your marketing efforts. If your ideal audience is lower income, for example, you may include words like “affordable”, “cost-effective”, or “cheap”. However, if your audience has more income at their disposal, they may react better to marketing messages centered around “high-quality” or “luxury” products or services. Speaking the right language is crucial to the success of your campaigns.
3) BOOST SOCIAL ENGAGEMENT ACROSS VARIOUS PLATFORMS
Where does your audience hang out? We know that Facebook is still one of the largest social media networks in 2018. But where else does your audience frequent? Instagram has become increasingly popular with both younger and older generations and new social media platforms are on the rise. Make data analytics a key piece of your social media marketing strategy to pinpoint which platforms you should invest your time in, what time of day you’re more likely to engage your audience and the content they like best.
4) MONITOR YOUR INDUSTRY FOR OPPORTUNITIES
Every industry has cycles – some more obvious than others. Buying trends may be way up in certain months and at a low in others. You need to know this information in order to successfully time your campaigns when buyers are most likely to be searching for your products or services. Your data analytics will show you these trends so you can tailor your marketing solutions to your industry.
5) BUILD TARGETED SEASONAL MARKETING CAMPAIGNS
Buyer activity varies from season to season. Which season is the busiest for your business? Which products or services are most popular during each season? Use data-driven marketing to promote the right products/services during the right times of year for the best results.
6) REACH NICHE AUDIENCES BEFORE YOUR COMPETITORS
Are you in a competitive industry? It may seem hopeless at times to stand out among your competitors. Keyword data and competitor analysis can help you target specific variations of your keywords to reach niche audiences your competitors may not know about yet. Instead of throwing all of your marketing dollars towards a very competitive keyphrase, invest wisely by targeting niche phrases others are not already chasing.
7) TEST LANDING PAGE VARIATIONS
In paid advertising campaigns, your landing pages are just as important for conversions as your ad text. Once you compel a user to click on your ad, they must be satisfied with where it leads. Use A/B testing on 2-3 versions of each landing page and gather data to learn which landing page performs best. Increase your conversion rate by learning more about your audience’s preferences.
LEARN MORE ABOUT DATA-DRIVEN MARKETING
Digital marketers have an enormous amount of data at their fingertips today. Used strategically, data can help you enhance your marketing processes and hone in on strategies that work. But compiling and dissecting this data does take time and energy that you may not have. At ITVibes, we use a data-driven approach to create marketing strategies that will propel your business to new heights. Contact us to learn more about how to use your data as a springboard for a successful marketing campaign today.