The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search engine optimization help boost your visibility online, but don’t forget about one of the biggest components of quality SEO: blogging.
Regardless of your industry, maintaining a blog will help your SEO rankings and user engagement with your website. Don’t neglect this crucial step to building a strong online presence! Let’s look at a few ways blogging can put you high in the Google search results.
Chances for Link-Building
Links can serve several purposes in a blog post. First, internal linking will encourage users to explore your website and see what else you have to offer. Both the original blog post and the linked pages will ultimately get more visibility with this strategy.
Alternatively, external links can send your readers to an influencer website. While this doesn’t directly give more clicks to your website, it can show your users where you get your material and promote partner websites. Sometimes those websites will return the favor by linking back to you in their future posts!
Pro Tip: Well-written blog posts with good internal links will encourage readers to spend more time on your website. The more user engagement your site gets, the better it looks to Google, and the higher you’ll be in the search results list!
Longtail Keyword Optimization
Having a focus keyword for your blog post is an important first step, but it won’t do you much good without plenty of related and longtail keywords. A truly SEO-friendly post will take full advantage of different variations on its primary keyword. With the right keywords in the right amounts, you’ll be able to rank for plenty of popular search terms related to your topic.
Publishing Current Content
Google’s SEO algorithm looks at relevancy and publication dates as well as keywords. The more frequently you post and the more informative your content is, the higher you’ll rank in a page of search results. Your readers will appreciate the helpful, up-to-date information as well. Carefully plan your blog topics and publication times to keep your website both relevant and interesting.
Keeping Up With SEO Trends
SEO standards evolve with search engines and the internet itself. Make sure your blog evolves with the trends! Stay informed of new search algorithms or strategies, and consider hiring a brand management service to help you stay on top of new methods. With the proper work, your website will get the online visibility you need.
Let us help you develop a blogging strategy! Connect with us and see how we can help you build a quality website.