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User Behavior

4 Common Website Problems to Fix Immediately

4 Common Website Problems to Fix Immediately

At some point, we’ve all encountered a website that was simply lackluster. Maybe the problem was obvious--the page continually loaded or a crucial link led to an error message. Sometimes, though, a website may simply feel “off” and lead you to look for a competitor’s...

Understanding User Behavior & Google Search

Understanding User Behavior & Google Search

User behavior is an essential component of how Google ranks your site. To get ahead of your competition, the first step is to get to know your users. Search engines use your online activity to influence what you click on next.  While keyword research and quality...