Social media is no longer just for posting personal updates, family photos, and links to favorite recipes. Today, businesses are learning just how profitable social media can really be for brand recognition and lead conversion. Let’s look at some of the benefits of...
If you’re building your business’s brand online, it’s a good idea to have a social media strategy, especially for Instagram. The Instagram app is one of the most popular mobile apps for personal and business accounts to gain a following and reach their audience. Let’s...
If you’re using social media marketing for your business, it’s important to know the best days and times to post. Otherwise, your engagement rates might decrease due to posting at a time when no one is active. Let’s take a look at some of the best times and worst...
In a time where an online presence is necessary for a company, managing your reputation is important. Many people do not know how to manage their online presence. So what is reputation management, and why is it important? This simply means influencing the public’s...
Repurposing content can be a great addition to your social media strategy. With so many types of content to create, it’s best to incorporate everything you can. You can create great content with minimal time and effort by repurposing posts for multiple platforms....
Social media marketing requires a lot of time, focus, and dedication--three things you likely have to focus elsewhere as a business owner. Posting on social sites may not always seem worth it. Does it really bring in the results you want? [bctt tweet="Social media...
Raising awareness for your business is key to getting new customers, building loyalty, and ultimately, receiving a profit. Today, social media has become the backbone of every marketing campaign and like any campaign, it’s important to know how to reach your audience....
Every brand works hard to stay relevant and visible. Social media is an invaluable tool for both goals, provided that it’s used correctly. In addition to staying relevant, your brand must also work to stay appropriate. What exactly does it mean to be appropriate on...
Trying to write the best caption? Wondering whether the length of social media posts actually matters? Interested in growing your social channel? If you’re asking questions like these, you’re on the right track. Discover the optimal length of each social media network...
