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Social Media Branding

Social Media Marketing Goals: Expectation vs. Reality

Social Media Marketing Goals: Expectation vs. Reality

Is your marketing assistant or digital marketing agency managing your social media the way you want them to? It’s likely your social media manager has some intel you don’t. Marketing strategies can be much different when it comes to social media campaigns....

How Oil and Gas Companies Can Use Social Media

How Oil and Gas Companies Can Use Social Media

Social media marketing is a strong tool that can benefit any industry, but surprisingly, oil and gas companies don't use it much. People often think it's only for young people, shopping, and sharing personal stuff. However, social media is much more versatile....

7 Greatest Graphic Design Tips for Social Media

7 Greatest Graphic Design Tips for Social Media

Graphic design is becoming increasingly important for small business owners who want to make sure that their social media presence is attractive, memorable, and effective. To help you get started on creating graphic designs with impact, we’ve compiled 7 of the...

4 Social Media Post Ideas to Reach Your Audience

4 Social Media Post Ideas to Reach Your Audience

If you’re starting out, you might not have many social media post ideas at the moment. Reaching your audience on social media takes hard work to create consistent content and gain traction with it. You can always test new social media posts to see what works, but...

2023 Social Media Predictions: 5 Things to Stop Doing

2023 Social Media Predictions: 5 Things to Stop Doing

It’s that time of year again. Let’s look at what’s hot and what’s not for this year’s social media trends. Whether you’re just starting out with social media marketing or are revamping your content strategy, here are the 2023 social media predictions worth keeping in...

5 Benefits of Social Media Marketing

5 Benefits of Social Media Marketing

Social media is no longer just for posting personal updates, family photos, and links to favorite recipes. Today, businesses are learning just how profitable social media can really be for brand recognition and lead conversion. Let’s look at some of the benefits of...

The Best Times for Your Business to Post on Social Media

The Best Times for Your Business to Post on Social Media

If you’re using social media marketing for your business, it’s important to know the best days and times to post. Otherwise, your engagement rates might decrease due to posting at a time when no one is active. Let’s take a look at some of the best times and worst...

What is Reputation Management?

What is Reputation Management?

In a time where an online presence is necessary for a company, managing your reputation is important. Many people do not know how to manage their online presence. So what is reputation management, and why is it important?  This simply means influencing the public’s...