by Christina Belbas | Brand Management, Content Marketing, Social Media Branding
Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally...
by Alanah Beebee | Content Marketing, Social Media Branding, Video Marketing
We’ve seen a lot of changes and new additions to the world of video marketing throughout the years. It’s safe to assume that there will be new methods to test out and different content marketing strategies to consider for the new year. The future of video marketing is...
by Christina Belbas | Connect With Your Customers, Social Media, Social Media Branding
Emojis are everywhere in internet-based communication, from social media posts to text messages. But despite their common appearances all over the internet, these colorful icons don’t always produce the result the user intended. A poorly chosen or misplaced emoji...
by Christina Belbas | Online Marketing, Social Media, Social Media Branding
Social media is a well-established marketing tool for businesses worldwide. However, social media networks can present a challenge for companies used to advertising on different platforms. Unless you monitor the rapidly changing standards and rules for every social...
by Christina Belbas | Analytics, Social Media, Social Media Branding
Facebook’s advertising capabilities are no secret to anyone involved in online marketing. If your business isn’t taking advantage of this proven and quite lucrative advertising method, you’re missing out! However, like any advertising method, Facebook ads aren’t...
by Christina Belbas | Reputation Management, Social Media, Social Media Branding
For maximum online visibility, it’s all but required now to maintain your business’s presence on social media platforms. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, potential customers look for businesses on social media now more than ever. Unfortunately,...
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