Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
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Search Engines
7 Tips to Improve SEO Worth Remembering
Does your website appear on the first page of Google? By using tried and tested (SEO) search engine optimization techniques, you can formulate content that will appeal to users that are interested in what you have to offer. In this blog, we’ll discuss 7 tips to...
The Future of SEO in 2022
We’ve seen many big changes in the future of SEO so far into 2022, giving content creators a better idea of how to improve their digital marketing strategy for today’s audiences. While search engine optimization remains consistent in how it works, there are always new...
Understanding and Tracking YouTube Search Trends
When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...
YMYL & EAT: Two Surprisingly Important Algorithms
Google seemingly adds new criteria to its SEO standards every week, but plenty have been lurking in the background for years. Content creators need to understand both the old and new rules to keep their SEO ranking. Even if your keyword strategy is flawless, are you...
8 Technical SEO Rules to Remember in 2021
2021 is finally here! As the world breathes a collective sigh of relief that 2020 is over, it’s time to consider how the new year will affect SEO trends. This goes beyond keywords. Just as search trends have changed, technical SEO in 2021 will likely look different...
Black Hat SEO: 3 Tactics That Will Get You Flagged by Google
Search engine optimization is an essential part of any website. The more you can boost your ranking in the search results, the more likely customers are to buy from you. The undeniable benefits of a high ranking will, unfortunately, prompt some people to employ less...
How Google Answers Your Search Query Question
Since its inception, Google has been consistently improving advanced search to answer users’ search queries. By collecting and sorting through public, online information, Google uses an advanced algorithm to provide credible answers to your questions. [bctt...
Keyword Targeting: A Quick & Easy Guide
If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...