When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...
Google seemingly adds new criteria to its SEO standards every week, but plenty have been lurking in the background for years. Content creators need to understand both the old and new rules to keep their SEO ranking. Even if your keyword strategy is flawless, are you...
2021 is finally here! As the world breathes a collective sigh of relief that 2020 is over, it’s time to consider how the new year will affect SEO trends. This goes beyond keywords. Just as search trends have changed, technical SEO in 2021 will likely look different...
Search engine optimization is an essential part of any website. The more you can boost your ranking in the search results, the more likely customers are to buy from you. The undeniable benefits of a high ranking will, unfortunately, prompt some people to employ less...
Since its inception, Google has been consistently improving advanced search to answer users’ search queries. By collecting and sorting through public, online information, Google uses an advanced algorithm to provide credible answers to your questions. [bctt...
It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are...
If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...
The on-page SEO game has changed in the past several years. Today, on-page SEO done right will now feel less like a game and more like writing intuitive content. The best thing you can do when creating content is to write for humans because the search engines will...
If you’re in charge of sales in the industrial sector, bringing in a consistent flow of new qualified leads can be challenging. Today, a significant part of the buyer’s journey involves online search.  In a space where networking and word-of-mouth marketing has...
