Category

Category Of

Online Marketing

Going Virtual: 3 Steps to Taking Your Business Online

Going Virtual: 3 Steps to Taking Your Business Online

Under the ‘Stay Home, Work Safe order’, the majority of small business owners had to temporarily close their brick and mortar locations. Non-essential businesses are banned, but income still needs to be generated. The situation isn’t ideal and many larger companies...

Online Marketing Strategies for Small Business Now and After COVID-19

Online Marketing Strategies for Small Business Now and After COVID-19

March – April, as the financial comes to an end, a new year starts when all the key business decisions, strategies and growth plans are decided.  Given the current pandemic situation, a lot of companies are closing down businesses, allowing their team to work from...

Steps to Effective Communication with Your Remote Team

Steps to Effective Communication with Your Remote Team

Remote work seems to be the way of the future, and in recent news of the coronavirus pandemic, many businesses and organizations are currently having employees work from home--their job permitting. With such a sudden change in pace, it can be difficult to keep up with...

Stock Photos: The Wild Card of Online Marketing

Stock Photos: The Wild Card of Online Marketing

Stock photos have an interesting reputation on the internet. The very term often makes the listener think of bizarre, confusing, or overly bland images that largely fail to sum up the concept they’re going for. The hilarious #badstockphotosofmyjob Twitter thread...

Inbound Marketing Guide for Beginners

Inbound Marketing Guide for Beginners

Are you ready to build your brand? Enter inbound marketing. Whether you’re familiar with the term or not, chances are you’ve been practicing parts of inbound all along. Unlike traditional marketing plans, inbound marketing focuses solely on customer service and how...

Are You Making These Social Media Marketing Mistakes?

Are You Making These Social Media Marketing Mistakes?

Social media is a well-established marketing tool for businesses worldwide. However, social media networks can present a challenge for companies used to advertising on different platforms. Unless you monitor the rapidly changing standards and rules for every social...

How to Write an Effective Video Script

How to Write an Effective Video Script

Video marketing is becoming a popular and fun way for digital marketing agencies to promote what they do at their company. Your brand can use videos as a call to action for your followers, by creating various types of videos. While it’s a good chance to be creative...

How to Get Better Results with Email Marketing

How to Get Better Results with Email Marketing

Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, there’s a carefully planned way to go about starting an email marketing campaign to get the best results out of...

Improving Your Online Reputation After a Crisis

Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...