Online Marketing: The Buying Process When conducting online marketing, we often focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to...
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Optimize your Facebook Business Page to Increase your Online Presence and Customer Conversions
Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
Avoid These 5 Common Mistakes in Your Local SEO Strategy
Businesses trying to attract a local audience know the importance of local SEO, the type of SEO that focuses specifically on clients in your geographic area. However, in your business’s efforts to raise your SEO rankings overall, it’s easy to overlook a few simple...
Why Real Estate Agents Need to Be on Instagram
Real Estate is an Industry of Connection Social Media takes users into the day to day lives of real estate agents and firms to create a community of trust and support. It helps potential clients learn about the person they are choosing to help them make one of...
Five Things That Limit the Success of Your Website
With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and...
Real-Time Tweets Now Included in Search Results
Social media marketing is becoming more important each year when it comes to Search Engine Optimization (SEO). For example, Twitter and Google's most recent annoucement. Twitter is now partnering with Google to include real-time tweets that are related to searches...
Google Rankings Boost for Mobile Friendly Sites
Mobile Friendliness Even More Essential as of April 21st... As we mentioned in our February 16th post entitled “We are Living in a Mobile World,” mobile devices like smartphones, tablets, and touchscreen laptops are increasingly becoming the dominant way that people...
Online Marketing Trends for the New Year
The Internet has changed the marketing world forever. It has also greatly impacted how we share information. These are understatements, to say the least. In the last few years, there has been a move towards inbound methods, while more outbound techniques have become...