Online Marketing: The Buying Process When conducting online marketing, we often focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to...
Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
Businesses trying to attract a local audience know the importance of local SEO, the type of SEO that focuses specifically on clients in your geographic area. However, in your business’s efforts to raise your SEO rankings overall, it’s easy to overlook a few simple...
SMS marketing is expanding and becoming more popular with large companies and even small businesses. It’s proven to be useful for many businesses. When done correctly, SMS messages are a good marketing channel for growing businesses. [bctt tweet="Text message...
Real Estate is an Industry of Connection Social Media takes users into the day to day lives of real estate agents and firms to create a community of trust and support. It helps potential clients learn about the person they are choosing to help them make one of...
With so much data on the internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight. Tough love is what it is often called, and...
Social media marketing is becoming more important each year when it comes to Search Engine Optimization (SEO). For example, Twitter and Google's most recent annoucement. Twitter is now partnering with Google to include real-time tweets that are related to searches...
Mobile Friendliness Even More Essential as of April 21st... As we mentioned in our February 16th post entitled “We are Living in a Mobile World,” mobile devices like smartphones, tablets, and touchscreen laptops are increasingly becoming the dominant way that people...
The Internet has changed the marketing world forever. It has also greatly impacted how we share information. These are understatements, to say the least. In the last few years, there has been a move towards inbound methods, while more outbound techniques have become...
