by Alyssa Smith | Marketing Automation
If your approach to lead capturing and nurturing aren’t working, you may benefit from marketing automation. However, making the decision to utilize an automation software is a huge investment for any company. You want to ensure it’s going to be... by Alyssa Smith | Marketing Automation
Business goals change depending on the type of audience being sought. Business-to-business (B2B) companies are those seeking other businesses as clients, whereas business-to-consumer (B2C) companies are those seeking a consumer audience. Because the strategies... by Alyssa Smith | Marketing Automation
The marketing industry is often times filled with jargon and terminology that people outside of the industry aren’t accustomed to. This is especially true when discussing marketing automation software and processes. If you’re a marketer, it’s... by Alyssa Smith | Marketing Automation
Just like any other piece of marketing, when automation systems first became popular, there were many hiccups to smooth out. However, now that automation concepts are more mainstream, it’s an easy and efficient way to help retain your customers. With... by Alyssa Smith | Marketing Automation
It’s often been extremely tough for upper-level management to check how marketing campaigns affect their ROI (return on investment). Marketing itself has an interesting relationship with public relations; while you want to create a good impression with... by Alyssa Smith | Marketing Automation
Whether you’ve been thinking about starting marketing automation or you’ve already taken the first step, it can often be a daunting task. How do you get started? What’s involved in the process? These are all questions that can be extensively...
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