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Local Search Marketing

3 Valuable Tools for Local SEO

3 Valuable Tools for Local SEO

Just like any type of online marketing optimization, local SEO is a very involved process. In spite of the extra work involved, any business hoping to thrive in today’s increasingly competitive market simply cannot afford to ignore local SEO. But without a background...

Avoid These 5 Common Mistakes in Your Local SEO Strategy

Avoid These 5 Common Mistakes in Your Local SEO Strategy

Businesses trying to attract a local audience know the importance of local SEO, the type of SEO that focuses specifically on clients in your geographic area. However, in your business’s efforts to raise your SEO rankings overall, it’s easy to overlook a few simple...

Bad SEO Practices that Will Harm Your Visibility

Bad SEO Practices that Will Harm Your Visibility

If you’re trying to boost your online visibility, chances are that you’ve been spending a lot of time researching effective SEO strategies. It’s true that you need good SEO tactics to rank well in search engines like Google. However, how much of your research is up to...

The Google Auction 101

The Google Auction 101

If you’ve read anything about pay-per-click advertising or Google Ads (formerly AdWords), you’ve likely come across the Google auction. Now, it may sound strange to you. You may wonder what it is or how it works or what’s in it for you. Most likely, however, there’s a...

5 Essential Tips to a Successful PPC Campaign

5 Essential Tips to a Successful PPC Campaign

Pay Per Click (PPC) Advertising is a dynamic and exciting medium for advertising and marketing. Unlike organic SEO, PPC can generate immediate results in many cases, and that means money in the bank. However, it’s also an extremely competitive auction, especially if...

Essential SEO Tips: Local Search Marketing

Essential SEO Tips: Local Search Marketing

Search engines use a combination of your previous search and browsing history and your geographic location to determine what search results to display. Search results will vary by county, city, state, and country. Even if a location isn’t included in the search terms,...

How to Use Pokémon GO As a Houston Digital Marketing Tool

How to Use Pokémon GO As a Houston Digital Marketing Tool

The newest digital craze to hit smartphones and tablets, Pokémon GO has attracted a whirlwind of players. If you haven’t already started playing, it’s worth downloading the free game to see what the fuss is about – and to determine how to use something of such a huge...