As a business owner in today's competitive landscape, your ultimate goal is to boost conversions and turn a profit. The year 2023 offers a multitude of marketing strategies beyond traditional approaches like billboard ads and TV commercials. In this digital age, the...
Online Marketing: The Buying Process When conducting online marketing, we often focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to...
Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. With a few tips from the marketing gurus...
Just like any type of online marketing optimization, local SEO is a very involved process. In spite of the extra work involved, any business hoping to thrive in today’s increasingly competitive market simply cannot afford to ignore local SEO. But without a background...
Businesses trying to attract a local audience know the importance of local SEO, the type of SEO that focuses specifically on clients in your geographic area. However, in your business’s efforts to raise your SEO rankings overall, it’s easy to overlook a few simple...
If you’re trying to boost your online visibility, chances are that you’ve been spending a lot of time researching effective SEO strategies. It’s true that you need good SEO tactics to rank well in search engines like Google. However, how much of your research is up to...
Pay Per Click (PPC) Advertising is a dynamic and exciting medium for advertising and marketing. Unlike organic SEO, PPC can generate immediate results in many cases, and that means money in the bank. However, it’s also an extremely competitive auction, especially if...
Search engines use a combination of your previous search and browsing history and your geographic location to determine what search results to display. Search results will vary by county, city, state, and country. Even if a location isn’t included in the search terms,...
Your product or service is not what you say it is. It’s what Google and people say it is. 92% of the consumers start with search engines and social media recommendations to research local businesses in Houston, The Woodlands and surrounding areas before making their...
