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Why Are Keywords Important?

Why Are Keywords Important?

If you are new to search engine optimization (SEO), you are probably wondering, “Why are keywords important?” Keywords are words and phrases that web visitors enter into the search engine box to look for information. And if you own a website, the keywords inform...

Understanding and Tracking YouTube Search Trends

Understanding and Tracking YouTube Search Trends

When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...

3 Unique SEO Strategies to Boost Your Traffic

3 Unique SEO Strategies to Boost Your Traffic

SEO is a very interesting field in that it’s both a recent development (gaining prominence around 1997) and one in which advice becomes outdated very quickly. This makes sense--after all, the internet and what people expect of the internet have changed rather...

Should You Target SEO for Misspelled Keywords?

Should You Target SEO for Misspelled Keywords?

Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users typing incorrectly spelled...