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The Importance of an FAQ Page for Your Website

The Importance of an FAQ Page for Your Website

Most company websites have an FAQ page or a comparable one to address common customer questions. Their purpose may seem obvious--they’re designed to save your time and your customers’ time by providing answers preemptively. But there’s more to an FAQ page than simply...

The Crucial Importance of Web Design

The Crucial Importance of Web Design

Maintaining a professional appearance in the business world is important to boosting your reputation and encouraging others to regard you as a leader in your field. And in spite of the safe advice to “never judge a book by its cover”, most people do just that in and...

5 Landing Page Optimization Tips

5 Landing Page Optimization Tips

Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaign. The main purpose of landing pages is to gain new visitors and increase conversions. In order to attract potential customers, you must optimize your...

How Digital Marketing Can Help Your Business Grow

How Digital Marketing Can Help Your Business Grow

It’s difficult for most of us to imagine our lives before the internet. Smartphones have become an integral part of our daily routines. We use them for maps, calculators, music, communication, and so much more. The digital age has provided infinite knowledge at our...

Maximizing Your Brand: 3 New Year Goals

Maximizing Your Brand: 3 New Year Goals

The start of a new year is the perfect time to set some goals for your brand.   It can be frustrating when you’re just starting out or are experiencing a period of slow growth, but it’s important to stay ahead of the competition by understanding and utilizing the...

Marketing to Millennials: Healthcare in Their Language

Marketing to Millennials: Healthcare in Their Language

Millennials - now one of the largest generations alive - are a generation like no other that has come before them.  When it comes to marketing to millennials, it’s about way more than first impressions. Once you have their attention, you have to spoil them with a...

Digital Marketing Tips for One-Stop-Shops

Digital Marketing Tips for One-Stop-Shops

Many small business owners take the “one-stop-shop” approach, modeling their operation after giant retailers like Walmart and Target. But unless you are a nationally recognized brand, it can be a challenge for a one-stop-shop to gain visibility in the SERPs (search...