Most company websites have an FAQ page or a comparable one to address common customer questions. Their purpose may seem obvious--they’re designed to save your time and your customers’ time by providing answers preemptively. But there’s more to an FAQ page than simply...
Maintaining a professional appearance in the business world is important to boosting your reputation and encouraging others to regard you as a leader in your field. And in spite of the safe advice to “never judge a book by its cover”, most people do just that in and...
Landing pages are an essential part of your digital marketing strategy, especially your social media and PPC campaign. The main purpose of landing pages is to gain new visitors and increase conversions. In order to attract potential customers, you must optimize your...
It’s difficult for most of us to imagine our lives before the internet. Smartphones have become an integral part of our daily routines. We use them for maps, calculators, music, communication, and so much more. The digital age has provided infinite knowledge at our...
It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are...
The start of a new year is the perfect time to set some goals for your brand. It can be frustrating when you’re just starting out or are experiencing a period of slow growth, but it’s important to stay ahead of the competition by understanding and utilizing the...
Millennials - now one of the largest generations alive - are a generation like no other that has come before them. When it comes to marketing to millennials, it’s about way more than first impressions. Once you have their attention, you have to spoil them with a...
Many small business owners take the “one-stop-shop” approach, modeling their operation after giant retailers like Walmart and Target. But unless you are a nationally recognized brand, it can be a challenge for a one-stop-shop to gain visibility in the SERPs (search...
Your digital marketing strategy will be most effective when it is real-estate centric. You will enhance your brand, establish yourself as an authority in the industry, and enjoy better results. Consider these 5 areas as you build your real estate digital marketing...
