What are the benefits of an email marketing strategy for your small business? Creating an email marketing campaign with blog posts and specials on products and services gives you plenty of ways to create customer loyalty. Industries of all kinds can greatly benefit...
As the holiday season continues, it’s time to turn your attention to promoting upcoming Christmas deals or events. Social media, online advertisements, and much more are all important parts of your strategy, but don’t forget an older tried-and-true method: email...
Including videos in your email marketing campaigns is an effective way to boost open and click-through rates. If you’re looking to get more clicks and conversions from your email marketing campaign, consider getting creative and adding videos to the mix. [bctt...
Emails aren’t often the most eye-catching form of digital marketing, but a catchy email subject line is guaranteed to get some attention. If your email marketing strategy doesn’t seem to be getting many clicks, you may want to double-check your subject lines. Being...
We’re all familiar with spam--the unsolicited, worthless, and potentially unsafe messages we get on social media, through email, or over the phone from time to time. We all get it and we all hate it. It seems like not enough companies understand how to promote...
Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, there’s a carefully planned way to go about starting an email marketing campaign to get the best results out of...
As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...
