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Coronavirus & Your Marketing Strategy

Coronavirus & Your Marketing Strategy

As COVID-19 is spreading around the globe, health officials have suggested enforcing stricter social distancing policies. While many businesses are enacting work from home policies, hospitality and travel companies are taking a major hit.  Nobody really knows how much...

5 Outdated Social Media Ideas Not Benefitting Anyone

5 Outdated Social Media Ideas Not Benefitting Anyone

Marketing expert Seth Godin said, “Whatever the status quo is, changing it gives you the opportunity to be remarkable.” To keep up with the latest trends in your industry, marketing strategies have to change and grow. The same can be applied to social media marketing....

4 Ways to Improve Your Customers’ Experience

4 Ways to Improve Your Customers’ Experience

As anyone in the sales or marketing field knows, customers are the backbone of the industry. Without customers displaying an interest and investment in your products or services, your business simply can’t survive. But you can’t automatically expect people to be...

Next Generation of Buyers: How to Target Millennials

Next Generation of Buyers: How to Target Millennials

Did you know that millennials are currently the generation with the largest buying power? Together with the boom of the internet, having access to products is no longer a problem. Instead, millennial consumers can choose whatever they want whenever they want right in...

Inbound Marketing Guide for Beginners

Inbound Marketing Guide for Beginners

Are you ready to build your brand? Enter inbound marketing. Whether you’re familiar with the term or not, chances are you’ve been practicing parts of inbound all along. Unlike traditional marketing plans, inbound marketing focuses solely on customer service and how...

Social Listening Strategy Do's and Don'ts

Social Listening Strategy Do's and Don'ts

Did you know that over 3.48 billion people are using social media? For digital marketing, that means that nearly 45% of the entire world is online. Those people are ready to receive content from their social networks, but not just any content.  That’s where your...

3 Customer Engagement Strategies You Have to Know

3 Customer Engagement Strategies You Have to Know

Do your followers love the content you create? Do they find so much value in what you provide by promoting your brand to others? Instead of focusing on one conversion, center your marketing efforts around what will make your customers happy for the long term. That's...

Business Marketing: How to Get Likes On Instagram

Business Marketing: How to Get Likes On Instagram

It’s no secret that Instagram is on the rise, especially for business owners and product influencers. The popular social media app is quickly becoming the top way to reach the next generation of shoppers, and there’s a reason why. Unlike Facebook that uses emoji...

How to Make an Impactful Start with Video Marketing

How to Make an Impactful Start with Video Marketing

YouTube channels and Facebook pages alike aren’t what they used to be in the world of digital marketing. These popular platforms make it relatively easy and accessible for users to create profitable campaigns through content creation. Whether it’s for email marketing,...