by Michele Redmon | Analytics, Content Management, Content Marketing, Content Strategy
Do you use Google Analytics to improve your content marketing strategy? If not, you should be. This tool can provide a wealth of information about your website and its visitors, giving you insight into user behavior, patterns, and areas of improvement in your overall...
by Traci Huhn | Business Tips, Content Marketing, Content Strategy
Use These Powerful Writing Tools to Enhance Website Content Writing eloquent and compelling website copy is an art which requires both talent and strategy – and tools! Even the most gifted writers rely on writing tools every day to ensure their copy is...
by Traci Huhn | Content Marketing, Content Strategy, search engine optimization, Search Engines
If you are a business owner in a competitive industry, it’s likely you know a few key phrases that are driving traffic for your competitors. You may not know how to do extensive keyword research, but you’ve seen enough Google Ads and organic search results to know...
by Michele Redmon | Content Strategy
Writing a blog is fairly cut and dry. You expound upon a relevant subject that gives the reader something of value (usually information) for their time. But even the best writers get confused by the ever-shifting winds of Google. Where do you put your keywords? How...
by Traci Huhn | Content Management, Content Marketing, Content Strategy, search engine optimization, Search Engines
The on-page SEO game has changed in the past several years. Today, on-page SEO done right will now feel less like a game and more like writing intuitive content. The best thing you can do when creating content is to write for humans because the search engines will...
by Joey Hensley | Content Strategy, search engine optimization
There are many pieces that work together for a successful SEO campaign. Your website, keyword research, blog and social media posts, and your target audience are a few. At the end of the day, though, it’s all about your content. Does your content tell your story in a...
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