You have likely heard about content quality, but what exactly does that mean? The answer is not a simple “good” or “bad.” How do you measure the quality and what are viewers looking for on a website? Before throwing up some outdated or messy content online, let’s...
If you’re starting out, you might not have many social media post ideas at the moment. Reaching your audience on social media takes hard work to create consistent content and gain traction with it. You can always test new social media posts to see what works, but...
Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...
If you’re new to SEO, you’re probably wondering how to search for keywords to create the right content for your website and audience. Great content with high-ranking keywords and links in all the right places means bringing more traffic to your website and your social...
SEO stands for search engine optimization, a tool that digital marketers use to boost brands’ online presence. In a nutshell, search engines work to find relevant keywords and optimized content that they can present to the right audience. This is why it’s so important...
Repurposing content can be a great addition to your social media strategy. With so many types of content to create, it’s best to incorporate everything you can. You can create great content with minimal time and effort by repurposing posts for multiple platforms....
From boosting your ranking in search results to increasing your page loading times, image optimization is an important step towards providing successful web pages. Whether you have an online store or a lifestyle blog, using visual content throughout your website gives...
As a content creator, your goal is to capture audience attention. Visual content creation is a great way to grab attention and boost engagement on social media. But making videos and custom graphics for social media takes time to learn just like everything else in the...
A good portion of the content we see on social media is in the form of video. Ads, promotions, page banners and more can be made to promote brands in an eye-catching way. How can you get started making your own videos and create content that grows your brand? [bctt...
