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Content Marketing

Optimizing Your Images for Search Engines

Optimizing Your Images for Search Engines

From boosting your ranking in search results to increasing your page loading times, image optimization is an important step towards providing successful web pages. Whether you have an online store or a lifestyle blog, using visual content throughout your website gives...

5 Reasons Your Business Needs a Blog Right Now

5 Reasons Your Business Needs a Blog Right Now

Customarily thought of like an online journal, a blog is a section on a website dedicated to posting written content. As a business, being actively involved in your blog can become a great way to promote your products and connect with your customers. Discover the top...

Content Creation: 7 Effective Writing Tips

Content Creation: 7 Effective Writing Tips

If you’re looking to appear in Google’s search results from your blog posts, you’ll want to perfect your content writing skills. You can easily grab your target audience’s attention online by creating content that’s search engine optimized.  [bctt tweet="Content...

Content Creation: How to Make Your Own Videos

Content Creation: How to Make Your Own Videos

A good portion of the content we see on social media is in the form of video. Ads, promotions, page banners and more can be made to promote brands in an eye-catching way. How can you get started making your own videos and create content that grows your brand? [bctt...

Tips to Get More Views on Facebook Videos

Tips to Get More Views on Facebook Videos

Getting views on your video on a Facebook page can be a top priority for some brands. Your social media marketing plan should consist of enticing video content that increases view count, thus boosting your brand’s traffic.  [bctt tweet="Some of the most powerful...

How to Increase Your Views on YouTube

How to Increase Your Views on YouTube

YouTube is among the most popular social networks for users to watch and upload videos. With so many videos being uploaded each day, it can seem impossible to get attention for your video on YouTube. Fortunately, there are a number of ways to gain traction and climb...

Keeping Up with 2020 Content Marketing Trends

Keeping Up with 2020 Content Marketing Trends

Creating content for social media means staying up to date with relevant content trends and creatively adding your brand’s personality to it. So far, there have been many changes in 2020 content marketing trends, with businesses needing to adapt their strategy to fit...

It's All About Tone: Empathetic Marketing During COVID-19

It's All About Tone: Empathetic Marketing During COVID-19

In marketing, our goal is to sell products and services. Whether it’s by creating content or running sales campaigns, our marketing strategies exist to convert leads into customers. But should the goal stop there? According to the CEO of Distinction Institute Scott...