As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...
Most company websites have an FAQ page or a comparable one to address common customer questions. Their purpose may seem obvious--they’re designed to save your time and your customers’ time by providing answers preemptively. But there’s more to an FAQ page than simply...
Businesses have been taking advantage of social media for years as these massive communication websites took over the internet. These sites allow business owners and corporations to connect to their customers on a more personal level, greatly boosting their online...
Every brand works hard to stay relevant and visible. Social media is an invaluable tool for both goals, provided that it’s used correctly. In addition to staying relevant, your brand must also work to stay appropriate. What exactly does it mean to be appropriate on...
How has the recent social distancing guidelines affected your business? If you’re like many companies, essential or non-essential, new customer traffic has plummetted and employees are having to learn how to adjust. In today’s world of technology, though, there is...
As anyone in the sales or marketing field knows, customers are the backbone of the industry. Without customers displaying an interest and investment in your products or services, your business simply can’t survive. But you can’t automatically expect people to be...
Do your followers love the content you create? Do they find so much value in what you provide by promoting your brand to others? Instead of focusing on one conversion, center your marketing efforts around what will make your customers happy for the long term. That's...
Emojis are everywhere in internet-based communication, from social media posts to text messages. But despite their common appearances all over the internet, these colorful icons don’t always produce the result the user intended. A poorly chosen or misplaced emoji...
Emails aren’t often the most eye-catching form of digital marketing, but a catchy email subject line is guaranteed to get some attention. If your email marketing strategy doesn’t seem to be getting many clicks, you may want to double-check your subject lines. Being...
