by Christina Belbas | Connect With Your Customers, Link Building, search engine optimization
Part of any successful website’s strategy is link-building, the process of increasing links to your website across the internet to increase your online visibility. In order to convince people that your content is worth sharing, you’ve got to offer them something of...
by Christina Belbas | Connect With Your Customers, search engine optimization
When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...
by Michele Redmon | Business Tips, Connect With Your Customers
CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
by Michele Redmon | Brand Management, Business Tips, Connect With Your Customers
Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. When a customer is loyal to a...
by Michele Redmon | Connect With Your Customers
Top brands know that running a business goes far beyond turning a profit. Long-term success is defined by a brand’s ability to foster customer loyalty. Customers are increasingly looking for meaningful interactions and a more casual, humanized approach to business....
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