by Christina Belbas | Connect With Your Customers, Social Media, Social Media Branding
Emojis are everywhere in internet-based communication, from social media posts to text messages. But despite their common appearances all over the internet, these colorful icons don’t always produce the result the user intended. A poorly chosen or misplaced emoji...
by Alanah Beebee | Connect With Your Customers, Content Marketing, Email Marketing
Emails aren’t often the most eye-catching form of digital marketing, but a catchy email subject line is guaranteed to get some attention. If your email marketing strategy doesn’t seem to be getting many clicks, you may want to double-check your subject lines. Being...
by Christina Belbas | Connect With Your Customers, Facebook, Social Media
Facebook is one of the best platforms to use to connect with your target audience. Unfortunately, many businesses forget that connection is a two-way street. Your audience will only demonstrate an interest in your posts and content if you provide them with interesting...
by Christina Belbas | Business Tips, Connect With Your Customers, Social Media
It’s no surprise that many customers have very little trust in or feelings for big businesses. Even if a customer enjoys talking with their local Starbucks barista, they still might tregard the corporation itself as impersonal and largely unreachable. Consequently,...
by Christina Belbas | Connect With Your Customers, Email Marketing, Lead Generation
We’re all familiar with spam–the unsolicited, worthless, and potentially unsafe messages we get on social media, through email, or over the phone from time to time. We all get it and we all hate it. It seems like not enough companies understand how to promote...
by Christina Belbas | Connect With Your Customers, Link Building, search engine optimization
Part of any successful website’s strategy is link-building, the process of increasing links to your website across the internet to increase your online visibility. In order to convince people that your content is worth sharing, you’ve got to offer them something of...
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