by Traci Huhn | Analytics, digital marketing
Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
by ITVibes Support | Analytics, PPC
What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we want to...
by ITVibes Support | Analytics, PPC
When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem confusing....
by ITVibes Support | Analytics, Brand Management, digital marketing
“Digital Marketing Is No Longer a Disruptor, -It’s Established.” Hindsight bias aside, today it’s clear- digital is a major part of any successful marketing campaign. The more digital media fronts that you are hitting the better, and once you see the high performing...
by ITVibes Support | Analytics, PPC
Tracking Analytics in combination with a running Pay-Per-Click (PPC) campaign is a powerful tool used to gain insight and make crucial adjustments. And without the proper analysis of this data you will be severely limiting your ability to shift focus and make the...
by ITVibes Support | Analytics, Business Tips
By tracking your marketing data, you will be able to use analytics to make valuable data-based insights. Previously businesses were in the habit of making decisions based on assumptions, or worse bias, and wishing for favorable outcomes. However, today we can measure...
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