With popular social media platforms come important social media metrics to track. If you’re starting 2023 with your business online, you’ll want to keep track of what’s making the best impact on your social media ROI. Brand mentions, response rates, conversion rates,...
Suppose you want to increase engagement and profit on your current digital marketing campaign ads. In that case, impression share is your tool to see how well your ad performs compared to its potential audience. To maximize your efforts, you should structure your...
Facebook’s advertising capabilities are no secret to anyone involved in online marketing. If your business isn’t taking advantage of this proven and quite lucrative advertising method, you’re missing out! However, like any advertising method, Facebook ads aren’t...
Unlike any marketing tool before it, social media is a free platform to reach the masses. The correct use of hashtags, targeted ads, and user analytics gives marketers a chance to interact and engage directly with potential leads. Furthermore, social media networks...
Do you use Google Analytics to improve your content marketing strategy? If not, you should be. This tool can provide a wealth of information about your website and its visitors, giving you insight into user behavior, patterns, and areas of improvement in your overall...
Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...
What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we...
When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem...
“Digital Marketing Is No Longer a Disruptor, -It’s Established.” Hindsight bias aside, today it’s clear- digital is a major part of any successful marketing campaign. The more digital media fronts that you are hitting the better, and once you see the high performing...
