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Important Social Media Metrics to Track in 2023

Important Social Media Metrics to Track in 2023

With popular social media platforms come important social media metrics to track. If you’re starting 2023 with your business online, you’ll want to keep track of what’s making the best impact on your social media ROI. Brand mentions, response rates, conversion rates,...

Why Is Impression Share Important? 3 Reasons

Why Is Impression Share Important? 3 Reasons

Suppose you want to increase engagement and profit on your current digital marketing campaign ads. In that case, impression share is your tool to see how well your ad performs compared to its potential audience. To maximize your efforts, you should structure your...

Keep Your Facebook Advertising Strategy on Track

Keep Your Facebook Advertising Strategy on Track

Facebook’s advertising capabilities are no secret to anyone involved in online marketing. If your business isn’t taking advantage of this proven and quite lucrative advertising method, you’re missing out! However, like any advertising method, Facebook ads aren’t...

7 Brilliant Applications of Data-Driven Marketing

7 Brilliant Applications of Data-Driven Marketing

Data is a powerful tool. Marketing without data is like shooting blindfolded. You may hit your target but it’s more likely that you’ll miss and waste all ammunition. Data-driven marketing defines your target and gives you the focus and vision you need to hit the...