The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean? For all intents and purposes, digital marketing is just marketing in modern times. Click To Tweet
Why Your Business Needs a Digital Marketing Agency
There’s no shortage of digital marketing agencies in Texas, with new ones popping up seemingly every day. However, finding a team that will get you results…that’s another matter. Here are 7 services that a good marketing agency will have mastered, and why you need them all:
- Web Design & Development
- Social Media Marketing
- Content Marketing
- Email Marketing
- Personalized Support
1) Web Design & Development
It all starts here. Your website is the foundation upon which your entire marketing strategy is built on. It needs to be optimized, easy to read, user-friendly and nice to look at. A marketing agency that also provides web design and development is your best option, as they’re able to build your strategy from the ground up, getting to know your brand, your goals and you extremely well in the process.
Your search engine optimization strategy serves several purposes. It makes your website easy for search engines to crawl and index, it ensures that content answers the questions potential customers are asking and it optimizes that content to ensure that you’re targeting the keywords that people online are searching for. Lastly, SEO builds your legitimacy and authority in the eyes of Google.
PPC (pay per click) is an online ad model in which advertisers can display ads for their goods or services when people searching for things online enter relevant queries into search engines. For example, if someone Googles “salon near me” and you have a good PPC strategy, that person will see your hair salon ad in their results. If the user clicks the ad, you’re charged, but you probably got a new customer!
4) Social Media Marketing
Social media feeds the discovery of new content and allows your blog posts to be promoted using the same keyphrase strategy. Social media can help build links that drive traffic to your website and in turn, support your SEO efforts. Many people also perform searches of social media sites to find recommendations and local companies, much like they would use Google. Social connections impact the relevancy of some search results, either within a social media network or at a search engine.
5) Content Marketing
Content marketing is a long-term strategy to build rapport with your target audience by giving them high-quality content that is relevant and consistent. This encompasses all the content you and your marketing agency create, from blogs to YouTube videos.
6) Email Marketing
Email marketing is a highly effective digital marketing strategy that is exactly what it sounds like. It’s sending emails to prospects and customers, including newsletters, sale reminders, welcome messages, etc. Effective email marketing converts these prospects into customers and ensures that customers remain fans.
7) Personalized Support
This is really where many marketing agencies stumble. When you sign a contract, your agency should become part of your brand. They should know everything about your business, your goals, and your approach to customers. This allows them to properly grow your brand. You should know the names of the people on your marketing team, what they do and how to reach them. An agency with a revolving door of employees can mean trouble for you.
In Perfect Harmony
In an attempt to save money, some business owners will cherry pick the services they think they need and skip the rest. However, these services complement each other and work best when your brand management and marketing strategy incorporates them all. Without blogs, there’s not much for social media to promote that will drive traffic to your website. Without PPC your SEO strategy can only get you so far. When done right, these services work in perfect harmony and to the benefit of your business.