The Internet has changed the marketing world forever. It has also greatly impacted how we share information. These are understatements, to say the least.
In the last few years, there has been a move towards inbound methods, while more outbound techniques have become basically obsolete.
Businesses are finding success in publishing original, informative, and well written content rather than spammed out external content. Content written with the reader in mind, rather than a sales pitch, helps with branding and building your audience.
What does the future hold for online marketing? What trends will you see in the upcoming year regarding social media and content marketing?
- Content marketing will rule more than ever before! If you want to gain the trust of consumers, your customers and potential customers, you must produce well written, thoughtful, valuable content through a variety of channels. This means creating industry specific information that educates, informs, and entertains your audience. This includes: social media, website content, newsletters, case studies, videos, and press releases.
- Expand your social media strategy. Don’t just use Twitter and LinkedIn and call it a day. Diversify your campaign and utilize other social media sites like Pinterest, Instagram, SlideShare, PR Web, Mail Chimp, YouTube, and don’t ever forget about Facebook and Google Plus. Producing engaging content across a variety of media outlets will help you build a bigger audience.
- Don’t forget about mobile content! The use of smartphones and tablets to search for websites has greatly increased and is growing larger every year. You need to create content that’s accessible for today’s mobile users. That means creating an alternate mobile version of your website, which provides a helpful and positive experience to the user that is browsing the net via their iPhone or Note 4.
- SEO and social media have been joined in holy matrimony. What does that mean? In today’s online marketing world, social media plays a significant role in organic search rankings. Social media and SEO are joined at the hip. Why? Google’s aim is to provide users with the most relevant, dynamic, quality content that is out there, so it’s easy to understand why they put a lot of value on the number of social media shares that a webpage, blog post, or press release receives. If users are reading, sharing, or liking your content, that means it’s worthy of their time, and therefore its position will increase on Google’s search engine rankings. If people don’t care about you then why should Google?
It’s all about building trust, which increases your audience and improves your brand. Take some time in the next couple of weeks to outline your online marketing strategy for 2015.
You want to build a quality website, produce well written content, and increase your audience on social media, and ITVibes can help you with that. Contact us today for more information.